The document summarizes the results of a questionnaire about music preferences. It shows that the target audience is mostly ages 16-18, prefers hip hop and rap music, watches MTV and MTV Base, equally likes performance and narrative music videos, and finds that good videos influence their decisions to purchase tracks. They are also appealed by television, internet, and billboard advertising. When buying CDs, they look for their favorite artist, music, and attractive covers. Respondents were equally split on whether they prefer music videos to subvert or adhere to genre conventions.

1. Questionnaire results Maseulla Olomi

2. What is your gender? male 18 female 12

3. What is your age range? The results for this question shows that my main target audience belongs to the age range 16-18. This age group is mainly made up of students who are attracted to certain genres which are targeted to younger audiences such as Pop and Hip Hop music. Below 16 3 16-18 15 19-21 10 over 21 2

4. What music genre do you like? This shows the popularity of certain genres among the people I surveyed. My target audience seem to prefer. The Hip Hop and Rap genres. The accuracy of these results could be improved by including more genres. Hip Hop 10 Rock 2 RnB 10 Pop 3 other 5

5. What music TV channel do you like? MTV 5 MTV base 10 Kerrang 8 VIVA 5 Other 2

6. What do you look for in a music video? In this question I asked my target audience what type of music video they like. The results show that my target audience prefer both performance and narrative based music videos equally as one another. This may influence me to use a combination in my music video. Good Performance 12 Good Narrative 12 Concept based 6

7. Does a good video make you want to buy the track? The results to this question in my Questionnaire show the importance of a music video in persuading audiences to buy music tracks. Yes 20 No 10

8. What other types of music promotion / advertising appeals to you? Billboards 4 magazine adverts 6 Tv adverts 12 Inet 8 Radio commercials 5 Other 5

9. What do you look for in a music CD? The results of this questionnaire show that my target audience look particularly for their favourite artist, music and an attractive cover. I will try and put this in mind whilst producing my music video. Attractive cover 8 Favourite artist 12 Favourite genre 3 favourite music 6 Other 1

10. Do you prefer music videos to subvert or adhere to genres? The results to this question on my questionnaire are not very conclusive as my target audience are not sure whether they prefer music videos to adhere or subvert conventions of genres. Therefore I will attempt to both subvert and adhere to conventions of my music videos genre. subvert 12 Adhere 18