This document discusses conventions used in music videos that increase repeatability from the audience's perspective. It discusses four key conventions: 1. Sexualizing women to appeal to male viewers while potentially offending female viewers. This represents the song lyrics visually. 2. Showing artists actually playing instruments to appear authentic and gain audience dedication to the music. 3. Matching visuals in the video to lyrics in the song to make the video and song easier to understand and more enjoyable to watch again. 4. Balancing focus between performance and narrative to maintain audience interest without losing the storyline or performers. This provides a good mix for audiences to enjoy and rewatch. The document argues these conventions

1. Jordan Booker

2.  Firstly, the way in which the video uses the convention of sexualising women in music
video creates a massive appeal for males to watch this music video as they are drawn
in by the use of the male gaze, making it very repeatable from the male’s perspective.
This can be viewed in another way in which h the female audience could find it
offensive in a way and that therefore shrinks the audience for the music video but then
again maybe they can relate to the promiscuous mum in this video. Either way, this
couldn’t have been avoided due to the fact that they use this to simply make sure that
the visuals of the music video are directly representing the lyrics of the song. This also
plays on the way in which this is from a young boy’s imagination perspective so it
therefore makes it more comedic and comedy is a good aspect for repeatability. This
can also link to the way in which music videos can often bring true a fantasy through
visuals and this fantasy of the raunchy women who the young boy has an erotic crush
on can easily be related back to the audience’s childhood as they may have found
themselves in the same kind of situation.
 This relates back to star image within the music video as it somewhat idolizes the
mum in the video, making her as much the star in the video as the lead singer as the
entire song is dedicated to her. This links with the idea that there should also be links
between lyrics and visuals within the video too, which is another theory from Goodwin.

3.  Secondly, I will be exploring the common convention of the way the artists will be
shown as playing the instruments to show the way in which they are true
musicians rather than fakes. This therefore makes the audience much more
dedicated to the song and wants to listen to the song more as they will think they
are listening to true music rather than something which is far less than it appears.
 This is something I want to use in my own music video as I want my audience to
feel dedicated to the music video and therefore want to watch the music video a
lot and that can therefore increase repeatability.
 This links with Goodwin’s theories on thought beats and star image, the way in
which visual beats are presented is through the way in which we see the musicians
play instruments in time with the song, therefore seeing the beats. We also get a
bit of star image through the way in which the use of instruments some what
idolizes the band member at this point, making him seem very important. These
are both things we will consider putting in our own music video.

4.  Thirdly, the convention in which the song uses the visuals in the music
video to link to the lyrics in the song such as the way in which the singer
sings the line “At the p-p-pool” and you can see the main character
lounging in a pool. This therefore makes the video and the song much
easier to understand and to follow as they both support each other, this
therefore makes the music video much more repeatable as they will find
it easy to understand and think they can watch it again and still enjoy it
rather than still trying to understand what it is all about.
 This is definitely something that I want to use in my music video as I
want my audience to find the video easy to understand and not too
complex so that it therefore reaches more people and makes it much
more appealing to repeat.
 This falls in well with Andrew Goodwin’s theory and the way in which he
says that music videos should use visual lyrics and therefore we should
consider using these kinds of visual lyrics even more.

5.  Finally, I will be exploring the use of the convention of the strong
dominance of both performance and narrative. This is used very
successfully in this video as the performers are either cut to through a
random change or seen through an item in the narrative, this gives and
even clash of both the performers and the storyline so that you don’t get
lost about what is going on in the storyline but at the same time you get
to see the true performers behind the song. This therefore gives the
audience a dosage of both the things they need to enjoy the music video
so they can therefore enjoy the music video and want to watch it again.
This is something I will definitely want to use in my music video as I will
want to ensure that my audience don’t get bored of either sides of the
video so I will ensure that they get good dosages of both. This therefore
will make my audience want to repeatedly watch the video.
 This also links to Goodwin's theory of having a narration and
performance in music videos, therefore making these very important to
consider to go into our music video.