Indie pop originated in the UK in the 1980s, combining elements of punk rock's DIY ethic with melodic and relatively angst-free music. Well-known indie pop artists include The Smiths, Fun, and Florence and the Machine. Common conventions of indie pop music videos include using a narrative that relates to the song's lyrics, applying filters over clips to convey a mood, employing mise en scène that links to the narrative, and focusing camera angles on the performers. For example, Scouting for Girls' "Heartbeat" video tells a story of lost and found love through a filter showing heartbeats and settings that inspire romance.

2. WHAT IS INDIE POP?
Indie pop is a genre of alternative rock music that originated in the United
Kingdom in the mid-1980s, with its roots in Scottish post-punk bands
on the Postcard Records label in the early '80s and the dominant UK
independent band of the mid-'80s, The Smiths. Indie pop was inspired
by punk's DIY ethic and related ideologies, and it generated a thriving
fanzine, label, and club and gig circuit. Indie pop differs from indie rock
to the extent that it is more melodic, less abrasive, and relatively angst-
free.

3. WELL KNOWN INDIE POP NAMES
The Smiths
Fun
My Bloody Valentine
Bastille
Florence and the Machine
The Hoosiers
Scouting For Girls
Ed Sheeran

4. CONVENTIONS OF AN INDIE POP MUSIC VIDEO
Use of narrative alongside the performance.
Use the filter over the top of clips to give an idea to the viewer, such as a
memory, or feeling.
Using mise en scene to show setting of the video, which links to the
narrative of the video.
Use of camera angles with a heavy focus on performers, or main focus of
video.

5. SCOUTING FOR GIRLS – HEARTBEAT.
EXPLORING THE NARRATIVE USED AS A
CONVENTION.
Scouting for girls music video for heartbeat Use a narrative alongside the
performance to show the song lyrics, such as ‘’I skip a heartbeat’’. This
relates back to the genre of indie pop as it is commonly used in that genre
of music videos to give a vague explanation of the story of the song which
normally has something to do with a love gained or a love lost and in this
music video is a little of both.

6. EXPLORING THE USE OF EFFECTS TO COMPOSE
They use the filter over the clip to give a sense that you are watching the
music video from a new found perspective,. Letting you see something
which the participants of the music video cant see, which in this music
video is the girls and guys heartbeats being seen through their chest.

7. EXPLORING MISE EN SCENE AS A CONVENTION.
They also use mise en scene to show setting of the video, which links to
the narrative of the video, which in this video, appears to be a concert area.
This is a stereotypical thing in a indie pop music video as a concert or
dance usually inspires the whole love thing and therefore creates a
romantic narrative, a usual storyline behind a indie pop song.

8. USE OF CAMERA ANGLES AS A CONVENTION.
They also use camera angles to create a heavy focus on the problem in
which the singer is going through, which is usually a love related
problem, by giving many close ups of the singer. This is usually used as a
convention as this supports the whole romantic feel of the video.