This document summarizes the results of a survey about music video preferences. It shows that the majority of respondents were aged 16-25 and female. Rock and indie music were the most popular genres. Most respondents said they watch music videos and think having a good music video is important for a song's success. Respondents had different views on the most effective music video styles. This informed the creator's decision to include narrative, conceptual, and performance elements in their music video.

1. How old are you?
16-20
21-25
25+
What is your gender?
Male
Female
Q1 Analysis
This data shows thatthe majority of people who
took my survey wereaged 16-25. This meant that
I wanted to create a music video which catered to
this age. In order to do this, I would need to make
the video fun yet mature, possibly using black
and white filters to show this maturity.
Q2 Analysis
The data fromthis question shows that the
majority of answers camefrompeople who are
female. This means that I would create a music
video for a band whosefan base was mostly
female, for example, Catfish and The Bottlemen
or The 1975.

2. Do you watch music videos?
Yes
No
What music genre do you prefer?
Pop
Rock
Indie
Classical
Funk
RnB and Soul
This question highlights that Rock and Indie
music are the most popular genres in the music
industry fromthe survey I have taken. This
inspired me to create a music video for a song in
the Indiegenre, such ‘Catfish and The
Bottlemen’.
This question highlights how important it is to
create a successfulmusic video as the
majority of people watch them.

3. Do you think having a good music video is
essential to it's song becoming successful?
Yes
No
This question was to find out how effective the
music video needs to be. The answers show that
to make a song more successful, you need to
have a music video that captures the eye of the
audience and gives the song more meaning. This
inspired me to create a narrativestory to the
music video.

4. Which music video styles do you feel are
most effective?
Narative (Storyline)
Conceptual
Performance
Fromthis information, I gathered that everyone I
asked had different views on what the best style
of music video was. So, to cater to a wider
audience, we decided to create a music video
which featured all styles (Narrative, Conceptual
and Performance). This would make the music
video more accessibleand enjoyablefor
audience members. It would also give the music
video added layers to make it more interesting.

5. The answers to this question show that my survey
audience’s opinions on the best music videos are
the ones that are highly simplistic, yet eventful. This
inspired me to create a music video which involved
lots of conceptual imagery and iconography, yet
keep a performanceside to it so that the music
video didn’t get boring.