This document analyzes and compares three different album advertisements. It discusses the text styles, colors, background images, and placement of the artist in each ad. Key takeaways include that a solid image of the artist creates a personal connection, and the background should represent the artist and spark interest. While comic-style text in one ad fits an indie-pop album's creative feel, the solo artist in their album may require a different approach. Overall, the document examines design elements to inform the creation of an advertisement for their own album.

1. Jordan Booker

2.  Firstly, the first thing we see is the use of the very basic styled text.
The text gives off a very simple and formal feel behind the album in
which is advertised. This is something we may use on our own advert
to give a more professional feel behind it, but I doubt we will as we
believe that indie pop encourages a more creative feeling behind it
so the formality of this font really takes that away. Now lets look at
the colour of the text, there is a very bland use of a mix of white,
gold and blue. The use of the white defines what is the important
information on the advert, which in this is the artists name, reviews
and the statement of “Out now”. Although this is a well used
mechanic and allows people to see specifically what to expect and
see, in the album directly from the advert, I don’t think the colours
would suit our song style but the whole concept behind the use of
different colours is something we may use, but obviously with
different colours. So to continue, lets look at the use of star image in
this photo. It is very clear as we get a solid view of Tom on the right
and he himself covers a majority of the picture. This use of star
image is very good as it allows a personal connection between the
singer and the audience and allows the audience to recognize exactly
whop the singer is straight away. This is definitely something in which
we will use in our own advert as we seek for the audience to
understand who the singer is and that the singer wants a personal
connection with his audience. The background image is also of
importance to the advert, the way in which it is set in a city alleyway
shows the singers look on life and how he is simply “one of us” and
therefore makes him much easier for the audience to relate to. This
is something we want to use in our own advert too, we like the idea
of a background image that represents the singer themselves.

3.  So in comparison to the previous advert by Tom Oddell, this
advert goes with the same kind of text pattern, it uses the white
styled colours to mark out the important and most appealing
statements in the advert. Differently to Tom’s advert, Noel uses a
more creative styled font, this is something in which I spoke
about previously wanting to use and this kind of font is a good
example of what we might possibly want to use, we may use one
slightly different but this is a good example of a creative styled
font to use. Once again a solid use of star image is used by giving
the singer centre stage in the middle of the advert, showing that
he is the one you will be buying the album to hear. This also once
again establishes a solid connection between the artist and his
audience and makes them feel more engaged into getting the
album. There is not much to say about the background in which
the singer stands in, it seems very bright mixed with dark and
creates even more focus on the singer. Altogether the
background is very bland and not very interesting and personally
I think this is a very bad thing as it spikes much less interest for
the viewer to actually view the advert closely. So this is definitely
something in which I wont be using, it does open my mind into
the fact that the background is very very important.

4.  Now due to the fact that this is the only indie pop band we are
looking at so far, there is a few things to consider. Our own song
in which we are doing is by a solo artist rather than a band, so
some things may not help with out own product. Firstly, lets look
at the text in the advert, the layout of the text is very comic book
styed, with the title covering the majority of the top of the book
and the reviews at the bottom of the page like credits at the
bottom of a comic book cover. This gives a very creative feeling
behind the album in which it is advertising and also supports a
current idea we were having for a advert already, as were
considering continuing the superhero/ villain theme from our
music video to our advert.