The document discusses design elements of Ellie Goulding's digipak album packaging that aim to appeal to audiences. The images showcase Ellie Goulding's beauty, which is intended to draw in buyers of both genders. The colors are used to clearly define and highlight her natural beauty. Finally, the girly, handwritten fonts are meant to symbolically relate to and appeal to female audiences.

1.  Images: The images on this link strongly with
the Ellie Goulding digipak in which they all
truly define how beautiful she is and how her
beauty is what will appeal somebody to pick
up the digipak amongst other digipaks,
therefore making it appealing to both male and
female audience members as her beauty can be
seen as both attractive and something to look
up to.
 Colours: The colours on the digipak are very
definitive as they make the woman on the
cover defined more purely, making her beauty
seem more natural to the audience.
 Fonts: The fonts used are a very stereotypically
girly styled kind of handwriting which make
the album seem very appealing towards
woman as they will think that it is a symbol
that the woman can relate to them in a way.