The front cover of Taylor Swift's 1989 album depicts faded polaroid-style images of the artist to create a retro, vintage aesthetic. Her face is partially cut off, contrasting her fame. The inside continues this theme with pastel colors and handwritten font, making it seem personal. It includes lyrics and more polaroid photos of Swift to give insight into the album's songs. The back cover and CD also use the polaroid and handwritten styles to maintain continuity and enhance the idea of "old fashioned" technology throughout the packaging.

1. Ancillary Task
Taylor Swift

2. Front Cover
The style of this digipack front cover symbolises ‘aging’, which
follows the title ‘1989’ as it seems to be polaroid type images
which create the illusion of them being fairly old and portrays
taylor swift in a unique, retro way. Her face isn’t shown in the
album as has been cut off which contrasts how well known the
artist is, although they have been able to not completely show
her face as she is very well known, and her symbolism of her
‘red lipstick’ is present. Having the artist presented on the front
cover is not a typical convention of the indie pop genre.
However is more of a convention within female indie pop artists.
The layout of the cover is fairly simple possibly because of the
neutral covers, pastel colours used which links to a fairly soft
and warm fell to it. which implies that the songs on the album
will follow this mood.

3. Inside of the digipack
The inside of the digipack also follows the same theme, of light pastel colours with bold
writing. The font f the writing looks like it’s han written possibly by taylor herself, which
adds to the excitement of the merchandise. The artist is shown on the left hand side in
a natural setting which shows she’s ‘normal’ and the audience can relate her. It also
follows the polaroid theme as it looks like a polaroid picture of herself which suggests
it’s not professional and creates the fantasy that anyone can achieve what she has as
she doesn’t use expensive cameras etc. although in reality a lot of thought and money
has gone into making her digipack.
Also inside the digipack is a small booklet of polaroid pictures of the artist, and each
image contains lyrics from the songs on the album in a handwritten font. This portrays a
sense of continuity from the images shown on the front and back of the digi pack. It also
creates something more memorable than just a CD alone, as it’s something more
enjoyable to look at and reflect on Taylors life. Therefore audiences are more inclined to
buy as it has something extra in it.

4. inside -booklet.
The small booklet inside the album contains an
personal story of what i has to offer and what
‘1989’ is all about, giving audiences and insight
while listening to the album, therefore if they are
unsure they will understand the meaning behind
it. The images shown give an old fashioned
gaze with an unclear picture quality and
desaturated in tone. The handwritten lyrics add
to the authentic theme throughout the digipak
as it’s as if it been personally hand written by
the artist.

5. Back of digipack
Again on the back cover, a polaroid photograph has been used and the top
of the artist’s head is shown being used as the main focus. This carries on
from the front of the digipack as only her lips are shown (bottom half of her
face). The back of the digipack not only shows the playlist but also bonus
tracks which entices the audience even more. The handwritten font is once
again used to number and name the tracks, which creates a sense of
continuity to enhance the idea of ‘old fashioned’ technology which is evident
in this cover. The font can be aimed at a wide spread of audience as is
neither male or female type font. Also the names of the songs in the album
are commonly about love and break up, which is a typical convention of
female pop artists.

6. CD
The CD also follows the pastel colour theme and bold
handwritten writing which is shown throughout the album.
The cd looks like clouds in the background, which link to the
songs within the album as it’s about love and therefore quite
fairytale like. Also it look as if the album name had been
written in black sharpie pen as has the same style which
creates an authentic theme for the audience. The retro
theme carries on as it look fairly old fashioned, which could
reflect Taylors personality and her style of songs throughout
the digipak.