Vibe magazine
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Vibe magazine was launched in 1993 by Quincy Jones and originally partnered with Time Inc. It has changed ownership several times, being acquired by different publishing companies. Most recently in 2013, Vibe magazine and its online properties were acquired by Spin Media. The target audience of Vibe magazine are listeners of R&B, hip hop and rap between the ages of 18-26.
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Vibe
VIBE is a lifestyle and entertainment magazine that focuses on R&B and hip-hop genres and gives a voice to undiscovered artists. It was launched in 1993 by Quincy Jones but shut down its print publication in 2009. In 2013, it was acquired by Spin Media, a blog network and owner of other pop culture websites, to be relaunched as an online magazine. Spin Media was originally founded as Buzznet in 1999 and acquired other brands like Idolator and Stereogum over time, before purchasing Vibe and refocusing the former print magazine Spin as an online-only brand.
Case study
Vibe is a music and entertainment magazine founded in 1993 by Quincy Jones that features R&B and hip-hop artists. It was originally printed but is now online-only. The target demographic is 15-25 year olds who enjoy hip-hop culture, fashion, and music. The website provides news, gossip, photos and reviews focused on attracting a young, urban audience through its visual style and informal language. It has changed ownership multiple times over the years.
Corporations
SpinMedia is a digital media publisher that was originally founded as Buzznet in 1999. It owns several pop culture websites including Spin, Buzznet, Idolator, Stereogum, and Vibe. In 2009, it raised $12.5 million in funding, rebranded to SpinMedia in 2013, and acquired Vibe magazine in April 2013. Vibe magazine was originally founded by Quincy Jones focusing on R&B and hip-hop artists. It later launched a short-lived late night talk show in 1997 that was hosted by Chris Spencer and featured Bill Clinton in its first episode.
Task 7 booklet task
Vibe magazine was originally founded in 1993 by musician Quincy Jones in partnership with Time Inc. It has changed ownership several times over the years. Currently, it is published by Vibe Media Holdings and focuses on hip hop music and culture. It caters to a target audience of young, urban followers of hip hop aged teenagers to young adults. In addition to the print magazine, Vibe operates a digital media network called Vibe Lifestyle Network which includes over 25 affiliated websites and reaches around 15 million unique users per month.
Nmdl final angelia gambino
Victoria's Secret began 16 years ago when founder Roy Raymond felt embarrassed buying lingerie for his wife. It was later sold to Leslie Wexner who expanded the brand across the US. The creation of the Victoria's Secret Angels and fashion show tied all the brand's elements together and became a highly anticipated annual event. Over the years, Victoria's Secret has expanded its target market from just women to tweens and women of any age seeking sexy underwear. Social media campaigns have become a key focus to engage tech-savvy audiences and create buzz around the brand all year round.
Task 7
Vibe is a music and entertainment magazine founded in 1993 by producer Quincy Jones that predominantly features R&B and hip-hop artists. After shutting down in 2009, Vibe was purchased by private equity firm InterMedia Partners and relaunched as a quarterly publication with an increased online presence. Vibe's target audience is young, urban followers of hip-hop culture. While InterMedia would be a suitable publisher given its experience with similar magazines, pursuing another magazine in the same genre may not be as successful due to competition. Bauer Media, which publishes music magazines like Mojo and Kerrang but none focused on hip-hop, could be a better publisher as it has not yet tapped this market and would offer V
Research and Planning - Task 7
The document discusses potential publishers for the author's planned R&B/hip-hop magazine. Intermedia Vibe Holdings LLC, which publishes Vibe magazine, is mentioned as a possible option due to the similar genre focus. However, they may not be interested in taking on another similar magazine. Bauer Media is presented as another potential publisher. As one of the largest privately owned publishing groups in Europe with over 300 magazines, they could benefit from the author's magazine which would help them expand into the R&B/hip-hop genre where they currently have limited offerings. The author believes their magazine could attract a new audience for Bauer Media and potentially lead to further magazines in that genre.
Vibe case study
Vibe is a hip hop and R&B magazine first published in 1993. It was created by Quincy Jones and Scott Bryant. The magazine covers artists and music within the genres of hip hop and R&B. While it shut down its print version in 2009, it continues to operate online providing content through its website, mobile apps, and video channels.
Recommended
Vibe
VIBE is a lifestyle and entertainment magazine that focuses on R&B and hip-hop genres and gives a voice to undiscovered artists. It was launched in 1993 by Quincy Jones but shut down its print publication in 2009. In 2013, it was acquired by Spin Media, a blog network and owner of other pop culture websites, to be relaunched as an online magazine. Spin Media was originally founded as Buzznet in 1999 and acquired other brands like Idolator and Stereogum over time, before purchasing Vibe and refocusing the former print magazine Spin as an online-only brand.
Case study
Vibe is a music and entertainment magazine founded in 1993 by Quincy Jones that features R&B and hip-hop artists. It was originally printed but is now online-only. The target demographic is 15-25 year olds who enjoy hip-hop culture, fashion, and music. The website provides news, gossip, photos and reviews focused on attracting a young, urban audience through its visual style and informal language. It has changed ownership multiple times over the years.
Corporations
SpinMedia is a digital media publisher that was originally founded as Buzznet in 1999. It owns several pop culture websites including Spin, Buzznet, Idolator, Stereogum, and Vibe. In 2009, it raised $12.5 million in funding, rebranded to SpinMedia in 2013, and acquired Vibe magazine in April 2013. Vibe magazine was originally founded by Quincy Jones focusing on R&B and hip-hop artists. It later launched a short-lived late night talk show in 1997 that was hosted by Chris Spencer and featured Bill Clinton in its first episode.
Task 7 booklet task
Vibe magazine was originally founded in 1993 by musician Quincy Jones in partnership with Time Inc. It has changed ownership several times over the years. Currently, it is published by Vibe Media Holdings and focuses on hip hop music and culture. It caters to a target audience of young, urban followers of hip hop aged teenagers to young adults. In addition to the print magazine, Vibe operates a digital media network called Vibe Lifestyle Network which includes over 25 affiliated websites and reaches around 15 million unique users per month.
Nmdl final angelia gambino
Victoria's Secret began 16 years ago when founder Roy Raymond felt embarrassed buying lingerie for his wife. It was later sold to Leslie Wexner who expanded the brand across the US. The creation of the Victoria's Secret Angels and fashion show tied all the brand's elements together and became a highly anticipated annual event. Over the years, Victoria's Secret has expanded its target market from just women to tweens and women of any age seeking sexy underwear. Social media campaigns have become a key focus to engage tech-savvy audiences and create buzz around the brand all year round.
Task 7
Vibe is a music and entertainment magazine founded in 1993 by producer Quincy Jones that predominantly features R&B and hip-hop artists. After shutting down in 2009, Vibe was purchased by private equity firm InterMedia Partners and relaunched as a quarterly publication with an increased online presence. Vibe's target audience is young, urban followers of hip-hop culture. While InterMedia would be a suitable publisher given its experience with similar magazines, pursuing another magazine in the same genre may not be as successful due to competition. Bauer Media, which publishes music magazines like Mojo and Kerrang but none focused on hip-hop, could be a better publisher as it has not yet tapped this market and would offer V
Research and Planning - Task 7
The document discusses potential publishers for the author's planned R&B/hip-hop magazine. Intermedia Vibe Holdings LLC, which publishes Vibe magazine, is mentioned as a possible option due to the similar genre focus. However, they may not be interested in taking on another similar magazine. Bauer Media is presented as another potential publisher. As one of the largest privately owned publishing groups in Europe with over 300 magazines, they could benefit from the author's magazine which would help them expand into the R&B/hip-hop genre where they currently have limited offerings. The author believes their magazine could attract a new audience for Bauer Media and potentially lead to further magazines in that genre.
Vibe case study
Vibe is a hip hop and R&B magazine first published in 1993. It was created by Quincy Jones and Scott Bryant. The magazine covers artists and music within the genres of hip hop and R&B. While it shut down its print version in 2009, it continues to operate online providing content through its website, mobile apps, and video channels.
My Institution Research
IPC Media and Bauer Media are two large magazine distributors in the UK. IPC publishes music magazines like NME targeted at 16-24 year olds, while Bauer publishes magazines like Kerrang and Q for a similar demographic. The author concludes that Bauer would be a better choice than IPC to distribute a new music magazine for 16-21 year old women, because Bauer does not currently publish any magazines directly in that niche market segment.
Case study
Vibe is a music magazine based in New York that was started in 1993 by musician Quincy Jones and Time Inc. It targets an audience of 18-34 year olds interested in hip hop, R&B, and rap music. As of 2012, Vibe had a circulation of over 300,000 paid and non-paid copies. It is published every other month and covers music, culture, and entertainment related to the hip hop generation.
Vibe case study
Vibe is a music and entertainment magazine founded in 1993 that focuses on hip hop and R&B artists. It was originally launched by producer Quincy Jones but later shut down in 2009, after which it was purchased by private equity firm InterMedia Partners. InterMedia Partners has experience investing in media companies and was able to reinvent Vibe, focusing on its brand identity and hip hop/R&B audience to make it successful again.
Task 5 pp
VIBE was a popular hip hop magazine founded in 1993 by producer Quincy Jones, targeting teenagers. It featured the latest hip hop artists and music. Over time it changed ownership between various publishing companies. XXL Magazine was founded in 1997 by former staffers of The Source magazine to also cover hip hop music and culture. It took over Scratch magazine in 2006 and has also published various special projects related to hip hop artists and music. Both magazines provided news and coverage of popular hip hop artists appealing to teenage audiences.
Task 4 b
Vibe magazine was launched in 1993 by Quincy Jones and Time Inc. to target 18-34 year old urban music listeners. Though Russell Simmons was initially involved, he later clashed with the editor-in-chief. Miller Publishing acquired Vibe in 1996 and also bought Spin magazine. In 2006, The Wicks Group of Companies purchased Vibe and Spin from Miller Publishing. The document discusses why The Wicks Group would make a suitable publisher for the author's proposed new magazine due to their success with similar titles like Vibe and Spin.
Magazine publisher research ipc
I.P.C. media is the UK's leading consumer magazine publisher that was originally formed in the 1850s. It has over 60 iconic brands that reach over 25 million users globally each month. I.P.C.'s history involves acquiring several rival publishers over the decades to expand its portfolio. While I.P.C. publishes some music magazines like NME, it may not be suitable for a new indie music magazine due to already having NME, which could compete for the same audience. In contrast, Bauer Media publishes the rock-focused Kerrang! and may be more suitable as it does not have an indie-focused magazine that could compete.
Task 4 a
IPC Media has published magazines since the late 1800s, launching several titles that are still published today such as Country Life and Horse & Hound. In the early 1900s they launched more magazines focused on hobbies like gardening, cycling, and boating. IPC Media went on to publish several magazines for women and specific interests over the decades. By the 2000s they had a wide range of magazine genres and a large customer base to promote any new magazine launches.
Case study of vibe
Vibe magazine was launched in 1993 by Quincy Jones and Time Inc. focusing on R&B and hip-hop artists. It changed ownership several times before being bought by the Wicks Group in 2006. The magazine targeted young, urban audiences interested in hip-hop music and fashion. It was known for creative covers featuring artists like Mary J. Blige and TLC. The magazine included music reviews, celebrity gossip, and fashion spreads showing urban clothing brands.
My Pitch
This document outlines a pitch for a new music magazine called "London Rocks" that would focus on rock music, especially local and smaller bands, in and around London. It would target teenagers ages 15-19 and be sold weekly for £2 in stores and music venues. Unique aspects would include an exclusive focus on the local London area and smaller entertainment guides in addition to music coverage. Marketing would utilize social media and it would be published through Bauer Media Group and sold in retailers like Tesco and WH Smith.
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Vibe case study
Vibe magazine was launched in 1993 by Quincy Jones focusing on hip-hop and R&B music. It ceased publication in 2009 but was later resurrected by InterMedia Partners. Vibe uses bold graphics and focuses on clothing brands, up-and-coming artists, and celebrity gossip to target its audience of 18-30 year olds interested in hip-hop culture. InterMedia owns multiple media companies including Vibe and is based in New York City.
Vibe magazine Case study
Vibe magazine is a lifestyle magazine targeted towards young, urban followers of hip-hop culture. It chronicles celebrities, music, fashion, and business born from urban music. Vibe aims to give a voice to undiscovered artists and shine a light on current stars through its pages. Both the print magazine and website Vibe.com attract a primarily male audience between the ages of 18-34 that is highly educated with a median household income of around $52,000. Vibe provides opportunities for advertisers to reach this influential demographic through both traditional print ads and customized digital programs.
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Publishing companies
Music Mags was founded in 1996 and distributes magazines focused on genres like bass, DJing, and EQ, but not dance music magazines. They are based in the UK but have international reach. IPC Media was founded in 1985 and distributes a wide variety of magazines and other products across genres like equestrian, sports, home, fashion, lifestyle, teen, TV, women, and music. Their NME magazine would be most relatable to a dance music magazine. As a Time Warner company, IPC has business partners internationally, including in America.
Task 4 presentation
IPC has published magazines targeting various audiences over the years, including magazines focused on men's lifestyle, women's lifestyle, sports, music, and home & lifestyle. In the 1800s, their magazines targeted wealthy audiences. In the early 1900s, they launched women's magazines targeting housewives and wealthy women. They published their first music magazine, NME, in the 1950s focusing on indie music. They launched their first football magazine in 1969 targeting sports fans. In the 1990s, they published a TV magazine targeting working class audiences. IPC would be a suitable publisher for a new indie rock music magazine, but an alternative publisher like Bauer may be more appropriate for a rap/hip hop magazine as Bauer publishes magazines related to
Music magazine11
Vibe is a music and entertainment magazine founded by Quincy Jones in 1993 to feature a broader range of hip-hop and R&B artists than competitors like The Source and XXL. It was initially partnered with Time Inc. but changed ownership several times before ceasing print publication in 2009, after which it was purchased and relaunched as a quarterly magazine with an increased digital presence. Vibe covers topics beyond just music to also include related areas like film, television and fashion.
Vibe magazine
Vibe is a music and entertainment magazine that was founded in 1993 by producer Quincy Jones and targeted towards listeners of R&B, hip hop, and rap between the ages of 18-34. It ceased publication in 2009. The magazine attracted audiences with covers featuring popular artists and satisfied them with music reviews, celebrity gossip, profiles of up-and-coming artists, and fashion spreads. The online version provided more detailed information on individual artists compared to the printed copy by including more facts and linking to artist social media pages and videos. The magazine utilized various technologies to promote and distribute the product, such as advertising online and on television and placing copies on magazine racks in stores.
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My Institution Research
IPC Media and Bauer Media are two large magazine distributors in the UK. IPC publishes music magazines like NME targeted at 16-24 year olds, while Bauer publishes magazines like Kerrang and Q for a similar demographic. The author concludes that Bauer would be a better choice than IPC to distribute a new music magazine for 16-21 year old women, because Bauer does not currently publish any magazines directly in that niche market segment.
Case study
Vibe is a music magazine based in New York that was started in 1993 by musician Quincy Jones and Time Inc. It targets an audience of 18-34 year olds interested in hip hop, R&B, and rap music. As of 2012, Vibe had a circulation of over 300,000 paid and non-paid copies. It is published every other month and covers music, culture, and entertainment related to the hip hop generation.
Vibe case study
Vibe is a music and entertainment magazine founded in 1993 that focuses on hip hop and R&B artists. It was originally launched by producer Quincy Jones but later shut down in 2009, after which it was purchased by private equity firm InterMedia Partners. InterMedia Partners has experience investing in media companies and was able to reinvent Vibe, focusing on its brand identity and hip hop/R&B audience to make it successful again.
Task 5 pp
VIBE was a popular hip hop magazine founded in 1993 by producer Quincy Jones, targeting teenagers. It featured the latest hip hop artists and music. Over time it changed ownership between various publishing companies. XXL Magazine was founded in 1997 by former staffers of The Source magazine to also cover hip hop music and culture. It took over Scratch magazine in 2006 and has also published various special projects related to hip hop artists and music. Both magazines provided news and coverage of popular hip hop artists appealing to teenage audiences.
Task 4 b
Vibe magazine was launched in 1993 by Quincy Jones and Time Inc. to target 18-34 year old urban music listeners. Though Russell Simmons was initially involved, he later clashed with the editor-in-chief. Miller Publishing acquired Vibe in 1996 and also bought Spin magazine. In 2006, The Wicks Group of Companies purchased Vibe and Spin from Miller Publishing. The document discusses why The Wicks Group would make a suitable publisher for the author's proposed new magazine due to their success with similar titles like Vibe and Spin.
Magazine publisher research ipc
I.P.C. media is the UK's leading consumer magazine publisher that was originally formed in the 1850s. It has over 60 iconic brands that reach over 25 million users globally each month. I.P.C.'s history involves acquiring several rival publishers over the decades to expand its portfolio. While I.P.C. publishes some music magazines like NME, it may not be suitable for a new indie music magazine due to already having NME, which could compete for the same audience. In contrast, Bauer Media publishes the rock-focused Kerrang! and may be more suitable as it does not have an indie-focused magazine that could compete.
Task 4 a
IPC Media has published magazines since the late 1800s, launching several titles that are still published today such as Country Life and Horse & Hound. In the early 1900s they launched more magazines focused on hobbies like gardening, cycling, and boating. IPC Media went on to publish several magazines for women and specific interests over the decades. By the 2000s they had a wide range of magazine genres and a large customer base to promote any new magazine launches.
Case study of vibe
Vibe magazine was launched in 1993 by Quincy Jones and Time Inc. focusing on R&B and hip-hop artists. It changed ownership several times before being bought by the Wicks Group in 2006. The magazine targeted young, urban audiences interested in hip-hop music and fashion. It was known for creative covers featuring artists like Mary J. Blige and TLC. The magazine included music reviews, celebrity gossip, and fashion spreads showing urban clothing brands.
My Pitch
This document outlines a pitch for a new music magazine called "London Rocks" that would focus on rock music, especially local and smaller bands, in and around London. It would target teenagers ages 15-19 and be sold weekly for £2 in stores and music venues. Unique aspects would include an exclusive focus on the local London area and smaller entertainment guides in addition to music coverage. Marketing would utilize social media and it would be published through Bauer Media Group and sold in retailers like Tesco and WH Smith.
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Vibe case study
Vibe magazine was launched in 1993 by Quincy Jones focusing on hip-hop and R&B music. It ceased publication in 2009 but was later resurrected by InterMedia Partners. Vibe uses bold graphics and focuses on clothing brands, up-and-coming artists, and celebrity gossip to target its audience of 18-30 year olds interested in hip-hop culture. InterMedia owns multiple media companies including Vibe and is based in New York City.
Vibe magazine Case study
Vibe magazine is a lifestyle magazine targeted towards young, urban followers of hip-hop culture. It chronicles celebrities, music, fashion, and business born from urban music. Vibe aims to give a voice to undiscovered artists and shine a light on current stars through its pages. Both the print magazine and website Vibe.com attract a primarily male audience between the ages of 18-34 that is highly educated with a median household income of around $52,000. Vibe provides opportunities for advertisers to reach this influential demographic through both traditional print ads and customized digital programs.
Bake Rolls
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Publishing companies
Music Mags was founded in 1996 and distributes magazines focused on genres like bass, DJing, and EQ, but not dance music magazines. They are based in the UK but have international reach. IPC Media was founded in 1985 and distributes a wide variety of magazines and other products across genres like equestrian, sports, home, fashion, lifestyle, teen, TV, women, and music. Their NME magazine would be most relatable to a dance music magazine. As a Time Warner company, IPC has business partners internationally, including in America.
Task 4 presentation
IPC has published magazines targeting various audiences over the years, including magazines focused on men's lifestyle, women's lifestyle, sports, music, and home & lifestyle. In the 1800s, their magazines targeted wealthy audiences. In the early 1900s, they launched women's magazines targeting housewives and wealthy women. They published their first music magazine, NME, in the 1950s focusing on indie music. They launched their first football magazine in 1969 targeting sports fans. In the 1990s, they published a TV magazine targeting working class audiences. IPC would be a suitable publisher for a new indie rock music magazine, but an alternative publisher like Bauer may be more appropriate for a rap/hip hop magazine as Bauer publishes magazines related to
Music magazine11
Vibe is a music and entertainment magazine founded by Quincy Jones in 1993 to feature a broader range of hip-hop and R&B artists than competitors like The Source and XXL. It was initially partnered with Time Inc. but changed ownership several times before ceasing print publication in 2009, after which it was purchased and relaunched as a quarterly magazine with an increased digital presence. Vibe covers topics beyond just music to also include related areas like film, television and fashion.
Vibe magazine
Vibe is a music and entertainment magazine that was founded in 1993 by producer Quincy Jones and targeted towards listeners of R&B, hip hop, and rap between the ages of 18-34. It ceased publication in 2009. The magazine attracted audiences with covers featuring popular artists and satisfied them with music reviews, celebrity gossip, profiles of up-and-coming artists, and fashion spreads. The online version provided more detailed information on individual artists compared to the printed copy by including more facts and linking to artist social media pages and videos. The magazine utilized various technologies to promote and distribute the product, such as advertising online and on television and placing copies on magazine racks in stores.
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Similar to Vibe magazine
Chosen genre – r&b
Vibe Magazine is a music and entertainment magazine founded by Quincy Jones in 1993 that features R&B and hip-hop artists. It was initially launched as Volume before being renamed Vibe. While the print magazine shut down in 2009, it continues online. The magazine targets a young, urban audience and is known for its creative covers featuring popular musicians. It provides music reviews, celebrity gossip, and profiles up-and-coming artists.
Task 7 booklet task
Vibe magazine was originally founded in 1993 by musician Quincy Jones in partnership with Time Inc. It has changed ownership several times over the years. Currently, it is published by Vibe Media Holdings and focuses on hip hop music and culture. It caters to a target audience of young, urban followers of hip hop aged teenagers to young adults. In addition to the print magazine, Vibe operates a digital media network called Vibe Lifestyle Network which reaches over 15 million unique users per month across various music, sports, lifestyle and entertainment websites. The document examines Vibe magazine as a potential model for a new music magazine called Beatz that would focus on the hip hop genre.
Corporations
SpinMedia is a digital media company founded in 1999 that owns several pop culture websites, including Spin, Buzznet, Idolator, Stereogum, and Vibe. It was originally called Buzznet and focused on blogging before rebranding as SpinMedia in 2013. SpinMedia acquired Vibe magazine in 2013. Vibe magazine was founded by Quincy Jones and focused on R&B, hip hop, and urban culture before moving online-only in 2014. There was also a short-lived Vibe television talk show from 1997-1998 that was hosted by Chris Spencer and featured Bill Clinton in its first episode.
Institutions research
Vibe magazine was founded by Quincy Jones and features R&B and hip-hop music artists. It is unique in featuring a broader range of interests than competitors focused only on rap music. Originally partnered with Time Inc., it is now owned by Spin Media corporation which also produces other music magazines. Spin Media shut down the print version in 2013 to focus online amid digital changes. The Vibe brand also included music DVDs and digital content.
Mojo magazine is published by Bauer Media Group and known for music journalism and photography of classic rock artists. It is aimed at middle-aged men wanting to relive the "Glory days" of rock music. Each issue includes a free CD linking to its theme
Presentation of a music magazine - VIBE
VIBE is a music and entertainment magazine founded in 1993 in New York City by producer Quincy Jones. It originally launched as a partnership between Jones and Time Inc. and was called Volume before being renamed VIBE. The magazine shut down in 2009 due to the recession but was taken over by InterMedia Partners, a private equity firm that invests in struggling businesses. VIBE's target audience is young followers of hip hop culture interested in music and artists. It focuses on R&B and hip-hop genres and attracts millions of readers each month.
Research on Existing Magazines
Vibe is a music and entertainment magazine founded by Quincy Jones that predominantly features R&B and hip-hop artists. After shutting down in 2009, it was purchased by a private equity firm and now publishes every other month with double covers and a larger online presence. Its target audience is young, urban followers of hip-hop culture. The magazine found success by featuring a broader range of interests than competitors that focus more narrowly on rap music. As of 2012, Vibe had a paid circulation of over 200,000 and non-paid circulation of nearly 100,000.
Task 4 b
Quincy Jones launched Vibe magazine in 1993 in partnership with Time Inc. as a music and entertainment magazine aimed at an urban audience aged 18-34 interested in R&B, hip hop, and rap. Though initially rumored to have Russell Simmons as a partner, the magazine had ownership changes over time, being bought by Miller Publishing in 1996 and The Wicks Group of Companies in 2006. Vibe announced in June 2009 that it would cease print publication.
Case study research
Vibe magazine was launched in 1993 by Quincy Jones in partnership with Time Inc. It focused on hip-hop culture and trends. While it had a circulation of over 800,000 at its peak, it struggled with falling advertising revenues and was shut down in 2009. However, it was later acquired by private equity firm InterMedia Partners and relaunched with a new editor. It now has both print and strong online presences, utilizing various social media platforms to engage its target audience of young, urban hip-hop fans.
Publisher
Vibe magazine was originally launched in 1993 by Quincy Jones and Time Inc., with the name being changed from Volume to Vibe. It went through several ownership changes over the years, being bought by Miller Publishing in 1996 and The Wicks Group in 2006. Vibe ceased print publication in 2009 but was later resurrected online by InterMedia Partners. In 2012, Vibe Media was formed through the merger of Vibe Holdings and BlackBook Media, with ownership consisting of Ron Burkle's Yucaipa Companies, Magic Johnson Enterprises, and InterMedia Partners. Vibe Media now represents over 25 websites and other media platforms reaching 19 million consumers monthly.
Spin media
Spin media was formerly known as Buzz media, which acquired music and pop culture blogs and the publisher of Spin magazine in 2012. After shutting down the print version of Spin magazine and rebranding as Spin Media in 2013, it acquired Vibe magazine and was led by CEO Steve Hansen. Billboard magazine is an American music magazine founded in 1894 in Cincinnati that covers digital and mobile entertainment across its print and online platforms.
Research Into Existing Publishing Companies
The document discusses research into existing music publishing companies Revolver, NewBay Media, and Vibe. It summarizes key details about each publication, including founding dates, current owners, target audiences, and other magazines owned by their parent companies. The purpose of the research is to understand industry norms and conventions in order to design a print publication that complies with publishing rules and reaches its target demographic. Music is an essential part of human history and culture, making it an important topic area.
Unit 13 - Lo1
VIBE was originally launched in 1993 as a global monthly music magazine aimed at teenagers. It shut down in 2009 due to high costs but relaunched as a website. In 2012, it returned as a print magazine sold in major cities. SpinMedia became the publisher in 2013, merging VIBE with other music brands. VIBE targets teenagers and older with genres like hip hop, R&B, and pop. It maintains a "house style" with changing colors and the logo on every page.
3
InterMedia Partners would be the ideal media institution to distribute the document's media product because they currently produce Vibe Magazine, which was influential to the document's author. InterMedia Partners is an established New York City-based media firm that focuses on investing in the media sector for profit. Publishing through InterMedia would help the media product reach its intended audience.
Research into an Existing Music Magazine
Vibe Magazine was founded in 1993 by Quincy Jones and Time Inc. as a music and entertainment magazine focusing on R&B and hip-hop. It was originally launched as Volume but later renamed Vibe by editor Scott Bryant. Miller Publishing bought Vibe in 1996. After changing ownership several times, Vibe ceased print publication in 2009 but was later revived online. At its peak, Vibe had 800,000 readers and was known for its creative album cover designs featuring artists like Michael Jackson, Tupac, and Beyoncé.
My analysis of vibe magazine upload
Vibe magazine is a 15-year-old publication focused on R&B and hip-hop music and culture. It was founded in 1993 by producer Quincy Jones but shut down in 2009 before being purchased and relaunched as a quarterly publication. The magazine's target audience is young, urban followers of hip-hop. It features artists through photos, reviews, and gossip columns. The publisher has expanded the brand to include books, a TV show, and digital platforms to reach over 19 million users monthly.
Evaluation 3
The document discusses potential media institutions that could distribute a dance music magazine. It analyzes several options, including IPC Media, Bauer Media, and music magazine publishers like DJ Mag and Mixmag. Bauer Media is identified as the best fit due to its existing platforms like radio and websites, wide audience reach, and experience publishing magazines focused on dance music like Q Magazine. The document also provides details on the online presence and advertising approaches of these different magazine publishers.
Task 4, research into music industries and institutions
The International Publishing Corporation (IPC) was formed in 1963 through the merger of three leading UK magazine publishers and has since published magazines across many genres. IPC's origins date back to magazines launched in the late 1800s. IPC has historically published magazines related to music, fashion, and sports targeted towards both men and higher class women. IPC Media has produced over 60 iconic brands that reach over 26 million UK adults through magazines and 20 million through their websites each month.
Institutions
IPC Media is owned by the conglomerate Time Warner and publishes magazines in the UK such as NME, Look, and Uncut. NME is their most popular magazine focused on rock, indie, and alternative music. To promote NME, IPC Media uses synergies like NME.com, NME Awards shows, and NME concert tours. SpinMedia is a US digital publisher that owns pop culture websites like Spin, Buzznet, and Vibe magazine. Vibe has expanded into books, spin-off publications, online content, and award shows to broaden their brand and audience. Both companies effectively use synergies across their owned media properties to reach wider audiences.
Question 3
InterMedia Partners, which publishes Vibe magazine, would not be a suitable publisher for the student's R&B magazine since it only publishes Vibe and the magazines have similar target audiences. Bauer Media Group, which publishes magazines like Q and Kerrang!, would be a better option since it does not have an R&B-focused magazine and being based in the UK, the magazine could break into a new market there and attract a new audience for Bauer. Overall, Bauer Media Group would be the best publisher as it has an international presence, few competing magazines in the R&B genre, and publishing the magazine could open it up to new audiences and revenue.
Question 3
InterMedia Partners, which publishes Vibe magazine, would not be a suitable publisher for the student's R&B magazine since it only publishes Vibe and the magazines have similar target audiences. Bauer Media Group, which publishes magazines like Q and Kerrang!, would be a better option since it does not have an R&B-focused magazine and being based in the UK, the student's magazine could be the first R&B magazine published there, opening up a new market. Overall, Bauer Media is concluded to be the best publisher as it has international reach, few competing magazines in the R&B genre, and publishing the new magazine could attract new audiences and make money.
Similar to Vibe magazine (20)
Task 4, research into music industries and institutions
Task 4, research into music industries and institutions
Vibe magazine
- 2. History Quincy Jones launched Vibe in 1993, in partnership with Time Inc. Originally, it was going to be called Volume before co-founding editor Scott Poulson-Bryant gave it the name Vibe. In 1996 Miller Publishing bought Vibe, and shortly afterwards bought Spin. Private equity firm, The Wicks Group, bought the magazine in 2006. On June 30th 2009, it was announced that Vibe were ceasing publication immediately, although according to Essence, Quincy Jones stated he would like to keep the magazine running online. After shutting down, private equity investment fund InterMedia Partners, LP bought Vibe Magazine. They added Uptown magazine to Vibe’s parent company, Vibe Holdings. Vibe Holdings merged with BlackBook Media to form Vibe Media in 2012. On April 25th 2013, it was announced that Vibe Magazine along with Vibe.com and VibeVixen.com had been sold to Spin Media for an undisclosed sum. Spin Media was thought likely to shut down Vibe's print magazine by the end of 2013, which a representative stating: "We’re still trying to find a print model that makes economic sense in the digital age." Instead, they cut the magazine's frequency to quarterly.
- 3. Target audience The target audience of Vibe magazine are listeners to R&B, Hip Hop and Rap aged from 18-26.
- 4. VIBE is a leading entertainment and lifestyle brand delivering content across multiple distribution platforms to a culturally varied audience around the world. Celebrating its 20th anniversary in 2013, VIBE continues to embrace its roots in music and chronicle the celebrities, sounds, fashion and culturally-relevant events from hip-hop to the modern day converging music landscape. Over the past year, VIBE has been significantly refocusing its efforts online – doubling its online traffic to become one of the most vibrant digital music brands. VIBE is a member of Spin Music, a division of SpinMedia.