The Arctic Monkeys website aims to heavily engage and inform their large fan base. The all-black and white design complements their image. The homepage features their latest music video, tour dates, news section, and areas for fan comments. Throughout the site, the band's logo and navigation links follow the user as they scroll. Various pages provide archives of photos, videos, and past releases, organized chronologically. The site also has a forum where fans can converse, with some discussions receiving over 100,000 comments, demonstrating the band's significant fan popularity.

1. Arctic Monkey’s Website Analysis
Olivia Hayes

2. This is the first thing you see when you go to the Arctic Monkey’s website.

3. The first thing that is clear to us is that the website is all black and white, this will
be used to compliment the bad boy look in which the Arctic Monkey’s go.

4. The bands
latest
upload on
there
YouTube
channel is
featured
as a main
feature of
the site.
The bands logo is clear
and visible.
There is a
10 page
link
header
at the
top of
the
website –
offering a
lot of
fans.
A 1/3 of the website is
taken up by self promo
and advertising.

5. When you
scroll
down the
website
the Arctic
Monkey’s
logo and
the link
header
scrolls
down with
you.
There is
also a
huge
section
for a
playlist of
videos.
A small
and
subtle
twitter
follow
button is
placed at
the
bottom
of the
site.
A news section must be extremely
important to the band as it takes up the
entire second half of the home screen.
The band must like to keep there fans
informed.

6. News Page
Again the
bands logo and
header links
follow us
wherever we
go.
Like I said on
the front page
it clear that
keeping their
fans informed
is something
which is
important to
the band.
Here is a
section for
the fans to
comment
there
opinion.
There is a clear
archive of the
old news again
stressing the
importance of
the need to
inform there
fans.

7. News Page
The news page has shown us that the need to involve the fans as much possible is
something which is a priority for the arctic monkeys, which could also show us that they
have a huge fan base. When you have a huge fan base they will be so called mega fans
which will love the idea of the band posting the news which they are in and the fact they
will able to post there opinion to what the band is posting.

8. Gigs Page
There is the option to
buy tickets and they
also inform you
whether they are sold
out or not.
On the Gigs page as
expected there is a list
of there up coming
tour dates, city and
venues.

9. Photo Page
Again the
band’s
logo and
the
header
including
links have
followed
us onto
the photo
page.
Here
they
have
different
albums
of
photo’s,
ranging
from
recent to
there
earliest
They also organise there images by year, to give days.
there fans the best experience possible.

10. Video Page
The all
videos
section
includes all
the videos
from the
bands
official
YouTube
page.
Again here is
the comments
section which
features on
some other
pages. It shows
us that the
arctic monkeys
have a large
demanding fan
base who like to
voice there
opinion.
The latest
upload is the
biggest.

11. Releases Page
The artic
monkeys have
a list of
everything
they have
ever released,
which is ideal
for newer
fans.
Sticking
within the
stereotypes
of the indie
genre, they
have
organised
there singles
with actual
record
covers.

12. Forum Page
The forum link on the page leads you to a separate window where fans can comments and
start conversation with fellow fans. Some of the conversations have over 100,000
comments showing how popular the band is.

13. Sign Up
There is actually a whole page which is dedicated to signing up to
there fan page.