The student created a short film and ancillary texts including a poster and magazine article to promote the film. They researched codes and conventions from real media products to make their work look professional. Feedback from audiences was positive and showed the film successfully engaged viewers. The student learned the importance of audience feedback to improve their skills. Media technologies including cameras, editing software, and websites were used at all stages of production, research, and distribution to construct high quality media products and receive global feedback.