Meghan Moore attracted her audience to her rock music magazine "The Style" through the dramatic cover featuring skeleton makeup, which stood out on magazine racks. The mix of male and female artists on the cover gave the magazine an unisex feel. Short bios of established artists inside also attracted a variety of rock music fans. As a diversion from daily life for its young adult readers, the magazine included both serious and fun articles. It allowed readers to form personal relationships through a reader comments section and learn about themselves and artists through interviews and expanded music tastes. Teasing article titles and learning about artists' lives through articles also gave readers surveillance over their favorite bands. Frequent social media use incorporated multimedia content and engaged more readers online.