Representation in Look The Part

1. Representationinmy
musicvideo“LookThe
Part”

2. Whatdoesmymusicvideorepresent?
In regards to representation, my music video is mostly
focused around representing gender and age in conjunction
with each other, considering my music video is representing
the fears of teenage girls. It could be said it focuses more
on gender because this is stereotypically something that most
girls deal with. However, it could also be said to focus more
on age because this is an issue that teenagers deal with and
it just happens to be shown through a girl. Gender seems to
be the most prominent feature of representation.

3. Howisitrepresented?
I am representing the anxieties that come from teenagers
through the mask that my main actor wears as it demonstrates
that she wants to hide her face, as well as the idea that she
is specifically presenting a version of herself to the people
around her. The fact that this then comes off demonstrates
the idea that she learns to shrug off the problem.

4. Howdotheoriesrelatetomymusicvideo?
Laura Mulvey- it could be said that the way I present women is very typical of media since all the girls are
stereotypically pretty with long hair and makeup. Since lots of my shots of Georgina will start at her toes and
move up to her face, this could be seen to be very typical of male directors also. However, I don’t think that I
oversexualise Georgina at all, due to the very conceptual nature of my music video- we are meant to be more
focused on the emotion of the song and the message as opposed to Georgina as a brand that is trying to be sold
Antonio Gramsci- since I am presenting women, it could be said that I am going against the natural hegemony of the
world and the media as I am using the story of women and I am demonstrating my own view of the world which is not
the stereotypical masculine one. However, it could also be said that I am working very much within stereotypes
since it is stereotypically women that have these anxieties and to be truly progressive I should have focused on
men’s feelings
Stuart Hall- I very much appear to be reflecting the media’s general view that teenage girls are only focused on
themselves and their own anxieties. However, I believe that I am sharing my own opinion as a teenage girl and that
I am somewhat going against the media as I am presenting this an issue to be focused on rather than ignored and
considered the norm
Richard Dyer- Overall, it does appear that I am creating a “reel” image of my star since I am going along with
typical conventions of what to do when your star is unknown such as do a lot of close ups and consistently mention
the songs name. However, since we initially show Georgina as an anxious girl, while this could be seen as a ploy
to make her seem more relatable, it could also be seen as very sincere and therefore showing Georgina off as the
real Georgina. While some aspects of Georgina have been changed for the music video such as her look, there is a
lot of influence of her true character.

5. Whatcriticismscouldbemadeofmymusicvideo?
Men are hardly seen in my music video compared to women. I
could be seen as conforming to the stereotypes of women being
weak because of their anxiety, as well as the fact that I am
seemingly ignoring the fact that men also feel these
anxieties. However, I personally believe that my music video
instead shows a very strong female character who manages to
overcome her anxiety. We also don’t follow the stories of the
extras, so it could be said that I too show their own
anxieties as they don’t react.