SlideShare a Scribd company logo
Brand Guidelines
By Meghan Moore
Identity
Since Georgie is a new artist and will be promoted throughout the
world, it is vital for audiences and Georgie that the brand be presented
in the same way throughout all merchandise. The logo will be used on
all posters, logos, brand names, brochures, merchandise etc. and
therefore the logo cannot be altered. These guidelines are here to be
used when using Georgie’s brand.
Who are the guidelines for?
These guidelines will be for all employees, partners etc. that will be
promoting Georgie in anyway. This may include poster designers for
festivals, promoters for gigs, agencies etc. Anywhere that Georgie is
promoted must follow these guidelines.
Logo Usage
The master artwork should always be used at all times; it should never
be recreated under any circumstances. Always ensure that you are
using the correct artwork for the application. When producing any logo
elements, you must only use high resolution and nothing should be
taken from this document.
Typography
Primary Typeface: Fancy Me
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A b c d e f g h I j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! ? . , ; “
Secondary Typeface: Refuge
A B C D E F G H I J K L M N O P Q R S T U V W X Y
Z
A b c d e f g h I j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! ? . , ; “
Colour
Georgie (Typography: Fancy Me; Colour, Pantone 873
C PANTONE+ Metallic Coated: C=39.65%, M=50.79%, Y=
74.95%, B= 18.69%)
Who(Typography: Refuge; Pantone+ Pastels and
Neons Uncoated: C=21.76%, M=0%, Y=4.18%, B=0%)

More Related Content

Viewers also liked

Call Sheet 4
Call Sheet 4Call Sheet 4
Call Sheet 4
meghanmooreg321
 
Risk Assessment
Risk AssessmentRisk Assessment
Risk Assessment
meghanmooreg321
 
Shooting Schedule (as of 15-10-16)
Shooting Schedule (as of 15-10-16)Shooting Schedule (as of 15-10-16)
Shooting Schedule (as of 15-10-16)
meghanmooreg321
 
Call sheet 1
Call sheet 1Call sheet 1
Call sheet 1
meghanmooreg321
 
Call Sheet 5
Call Sheet 5Call Sheet 5
Call Sheet 5
meghanmooreg321
 
Call sheet 2
Call sheet 2Call sheet 2
Call sheet 2
meghanmooreg321
 
Initial Font Ideas
Initial Font IdeasInitial Font Ideas
Initial Font Ideas
meghanmooreg321
 
Shot List
Shot ListShot List
Shot List
meghanmooreg321
 
Rushes Log
Rushes LogRushes Log
Rushes Log
meghanmooreg321
 
The history of music videos
The history of music videosThe history of music videos
The history of music videos
meghanmooreg321
 
Representation [RE UPLOAD]
Representation [RE UPLOAD]Representation [RE UPLOAD]
Representation [RE UPLOAD]
meghanmooreg321
 
Analysis of another student's blog (RE-UPLOAD)
Analysis of another student's blog (RE-UPLOAD)Analysis of another student's blog (RE-UPLOAD)
Analysis of another student's blog (RE-UPLOAD)
meghanmooreg321
 
Representation in Look The Part
Representation in Look The PartRepresentation in Look The Part
Representation in Look The Part
meghanmooreg321
 
Analysis of Digipaks
Analysis of DigipaksAnalysis of Digipaks
Analysis of Digipaks
meghanmooreg321
 
Vans Brand Book
Vans Brand BookVans Brand Book
Vans Brand Book
JakeTheMatthews
 
Sneakers Segmentation
Sneakers SegmentationSneakers Segmentation
Sneakers Segmentation
Valentine Coget
 
strategiepartner.ch / What's in it for you?
strategiepartner.ch / What's in it for you?strategiepartner.ch / What's in it for you?
strategiepartner.ch / What's in it for you?
Rainer Buehler
 
Postmodern Music Videos
Postmodern Music VideosPostmodern Music Videos
Postmodern Music Videos
meghanmooreg321
 

Viewers also liked (18)

Call Sheet 4
Call Sheet 4Call Sheet 4
Call Sheet 4
 
Risk Assessment
Risk AssessmentRisk Assessment
Risk Assessment
 
Shooting Schedule (as of 15-10-16)
Shooting Schedule (as of 15-10-16)Shooting Schedule (as of 15-10-16)
Shooting Schedule (as of 15-10-16)
 
Call sheet 1
Call sheet 1Call sheet 1
Call sheet 1
 
Call Sheet 5
Call Sheet 5Call Sheet 5
Call Sheet 5
 
Call sheet 2
Call sheet 2Call sheet 2
Call sheet 2
 
Initial Font Ideas
Initial Font IdeasInitial Font Ideas
Initial Font Ideas
 
Shot List
Shot ListShot List
Shot List
 
Rushes Log
Rushes LogRushes Log
Rushes Log
 
The history of music videos
The history of music videosThe history of music videos
The history of music videos
 
Representation [RE UPLOAD]
Representation [RE UPLOAD]Representation [RE UPLOAD]
Representation [RE UPLOAD]
 
Analysis of another student's blog (RE-UPLOAD)
Analysis of another student's blog (RE-UPLOAD)Analysis of another student's blog (RE-UPLOAD)
Analysis of another student's blog (RE-UPLOAD)
 
Representation in Look The Part
Representation in Look The PartRepresentation in Look The Part
Representation in Look The Part
 
Analysis of Digipaks
Analysis of DigipaksAnalysis of Digipaks
Analysis of Digipaks
 
Vans Brand Book
Vans Brand BookVans Brand Book
Vans Brand Book
 
Sneakers Segmentation
Sneakers SegmentationSneakers Segmentation
Sneakers Segmentation
 
strategiepartner.ch / What's in it for you?
strategiepartner.ch / What's in it for you?strategiepartner.ch / What's in it for you?
strategiepartner.ch / What's in it for you?
 
Postmodern Music Videos
Postmodern Music VideosPostmodern Music Videos
Postmodern Music Videos
 

More from meghanmooreg321

Representation in Music Videos
Representation in Music VideosRepresentation in Music Videos
Representation in Music Videos
meghanmooreg321
 
Storyboard
StoryboardStoryboard
Storyboard
meghanmooreg321
 
Representation in Music Videos
Representation in Music VideosRepresentation in Music Videos
Representation in Music Videos
meghanmooreg321
 
Analysis of magazine advertisements
Analysis of magazine advertisementsAnalysis of magazine advertisements
Analysis of magazine advertisements
meghanmooreg321
 
Analysis of a previous student's blog
Analysis of a previous student's blogAnalysis of a previous student's blog
Analysis of a previous student's blog
meghanmooreg321
 
Question 5 of Magazine Evaluation
Question 5 of Magazine EvaluationQuestion 5 of Magazine Evaluation
Question 5 of Magazine Evaluation
meghanmooreg321
 
Equipment Used In My Photoshoot
Equipment Used In My PhotoshootEquipment Used In My Photoshoot
Equipment Used In My Photoshoot
meghanmooreg321
 
Name Ideas
Name IdeasName Ideas
Name Ideas
meghanmooreg321
 
Gender In TV Drama
Gender In TV DramaGender In TV Drama
Gender In TV Drama
meghanmooreg321
 
Analysis of Names and Mastheads
Analysis of Names and MastheadsAnalysis of Names and Mastheads
Analysis of Names and Mastheads
meghanmooreg321
 
Contact Sheet
Contact SheetContact Sheet
Contact Sheet
meghanmooreg321
 
Reverse Storyboard of Zammo Busted
Reverse Storyboard of Zammo BustedReverse Storyboard of Zammo Busted
Reverse Storyboard of Zammo Busted
meghanmooreg321
 

More from meghanmooreg321 (12)

Representation in Music Videos
Representation in Music VideosRepresentation in Music Videos
Representation in Music Videos
 
Storyboard
StoryboardStoryboard
Storyboard
 
Representation in Music Videos
Representation in Music VideosRepresentation in Music Videos
Representation in Music Videos
 
Analysis of magazine advertisements
Analysis of magazine advertisementsAnalysis of magazine advertisements
Analysis of magazine advertisements
 
Analysis of a previous student's blog
Analysis of a previous student's blogAnalysis of a previous student's blog
Analysis of a previous student's blog
 
Question 5 of Magazine Evaluation
Question 5 of Magazine EvaluationQuestion 5 of Magazine Evaluation
Question 5 of Magazine Evaluation
 
Equipment Used In My Photoshoot
Equipment Used In My PhotoshootEquipment Used In My Photoshoot
Equipment Used In My Photoshoot
 
Name Ideas
Name IdeasName Ideas
Name Ideas
 
Gender In TV Drama
Gender In TV DramaGender In TV Drama
Gender In TV Drama
 
Analysis of Names and Mastheads
Analysis of Names and MastheadsAnalysis of Names and Mastheads
Analysis of Names and Mastheads
 
Contact Sheet
Contact SheetContact Sheet
Contact Sheet
 
Reverse Storyboard of Zammo Busted
Reverse Storyboard of Zammo BustedReverse Storyboard of Zammo Busted
Reverse Storyboard of Zammo Busted
 

Recently uploaded

Liberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdfLiberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdf
WaniBasim
 
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
PECB
 
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptxC1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
mulvey2
 
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama UniversityNatural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Akanksha trivedi rama nursing college kanpur.
 
World environment day ppt For 5 June 2024
World environment day ppt For 5 June 2024World environment day ppt For 5 June 2024
World environment day ppt For 5 June 2024
ak6969907
 
The History of Stoke Newington Street Names
The History of Stoke Newington Street NamesThe History of Stoke Newington Street Names
The History of Stoke Newington Street Names
History of Stoke Newington
 
writing about opinions about Australia the movie
writing about opinions about Australia the moviewriting about opinions about Australia the movie
writing about opinions about Australia the movie
Nicholas Montgomery
 
PIMS Job Advertisement 2024.pdf Islamabad
PIMS Job Advertisement 2024.pdf IslamabadPIMS Job Advertisement 2024.pdf Islamabad
PIMS Job Advertisement 2024.pdf Islamabad
AyyanKhan40
 
Pride Month Slides 2024 David Douglas School District
Pride Month Slides 2024 David Douglas School DistrictPride Month Slides 2024 David Douglas School District
Pride Month Slides 2024 David Douglas School District
David Douglas School District
 
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
GeorgeMilliken2
 
Walmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdfWalmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdf
TechSoup
 
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHatAzure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
Scholarhat
 
MARY JANE WILSON, A “BOA MÃE” .
MARY JANE WILSON, A “BOA MÃE”           .MARY JANE WILSON, A “BOA MÃE”           .
MARY JANE WILSON, A “BOA MÃE” .
Colégio Santa Teresinha
 
A Independência da América Espanhola LAPBOOK.pdf
A Independência da América Espanhola LAPBOOK.pdfA Independência da América Espanhola LAPBOOK.pdf
A Independência da América Espanhola LAPBOOK.pdf
Jean Carlos Nunes Paixão
 
S1-Introduction-Biopesticides in ICM.pptx
S1-Introduction-Biopesticides in ICM.pptxS1-Introduction-Biopesticides in ICM.pptx
S1-Introduction-Biopesticides in ICM.pptx
tarandeep35
 
How to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold MethodHow to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold Method
Celine George
 
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Dr. Vinod Kumar Kanvaria
 
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdfবাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
eBook.com.bd (প্রয়োজনীয় বাংলা বই)
 
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
IreneSebastianRueco1
 
South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)
Academy of Science of South Africa
 

Recently uploaded (20)

Liberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdfLiberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdf
 
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...
 
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptxC1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
C1 Rubenstein AP HuG xxxxxxxxxxxxxx.pptx
 
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama UniversityNatural birth techniques - Mrs.Akanksha Trivedi Rama University
Natural birth techniques - Mrs.Akanksha Trivedi Rama University
 
World environment day ppt For 5 June 2024
World environment day ppt For 5 June 2024World environment day ppt For 5 June 2024
World environment day ppt For 5 June 2024
 
The History of Stoke Newington Street Names
The History of Stoke Newington Street NamesThe History of Stoke Newington Street Names
The History of Stoke Newington Street Names
 
writing about opinions about Australia the movie
writing about opinions about Australia the moviewriting about opinions about Australia the movie
writing about opinions about Australia the movie
 
PIMS Job Advertisement 2024.pdf Islamabad
PIMS Job Advertisement 2024.pdf IslamabadPIMS Job Advertisement 2024.pdf Islamabad
PIMS Job Advertisement 2024.pdf Islamabad
 
Pride Month Slides 2024 David Douglas School District
Pride Month Slides 2024 David Douglas School DistrictPride Month Slides 2024 David Douglas School District
Pride Month Slides 2024 David Douglas School District
 
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
What is Digital Literacy? A guest blog from Andy McLaughlin, University of Ab...
 
Walmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdfWalmart Business+ and Spark Good for Nonprofits.pdf
Walmart Business+ and Spark Good for Nonprofits.pdf
 
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHatAzure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
 
MARY JANE WILSON, A “BOA MÃE” .
MARY JANE WILSON, A “BOA MÃE”           .MARY JANE WILSON, A “BOA MÃE”           .
MARY JANE WILSON, A “BOA MÃE” .
 
A Independência da América Espanhola LAPBOOK.pdf
A Independência da América Espanhola LAPBOOK.pdfA Independência da América Espanhola LAPBOOK.pdf
A Independência da América Espanhola LAPBOOK.pdf
 
S1-Introduction-Biopesticides in ICM.pptx
S1-Introduction-Biopesticides in ICM.pptxS1-Introduction-Biopesticides in ICM.pptx
S1-Introduction-Biopesticides in ICM.pptx
 
How to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold MethodHow to Build a Module in Odoo 17 Using the Scaffold Method
How to Build a Module in Odoo 17 Using the Scaffold Method
 
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
 
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdfবাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
বাংলাদেশ অর্থনৈতিক সমীক্ষা (Economic Review) ২০২৪ UJS App.pdf
 
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
 
South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)South African Journal of Science: Writing with integrity workshop (2024)
South African Journal of Science: Writing with integrity workshop (2024)
 

Brand Guidelines

  • 2. Identity Since Georgie is a new artist and will be promoted throughout the world, it is vital for audiences and Georgie that the brand be presented in the same way throughout all merchandise. The logo will be used on all posters, logos, brand names, brochures, merchandise etc. and therefore the logo cannot be altered. These guidelines are here to be used when using Georgie’s brand.
  • 3. Who are the guidelines for? These guidelines will be for all employees, partners etc. that will be promoting Georgie in anyway. This may include poster designers for festivals, promoters for gigs, agencies etc. Anywhere that Georgie is promoted must follow these guidelines.
  • 4. Logo Usage The master artwork should always be used at all times; it should never be recreated under any circumstances. Always ensure that you are using the correct artwork for the application. When producing any logo elements, you must only use high resolution and nothing should be taken from this document.
  • 5. Typography Primary Typeface: Fancy Me A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A b c d e f g h I j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! ? . , ; “ Secondary Typeface: Refuge A B C D E F G H I J K L M N O P Q R S T U V W X Y Z A b c d e f g h I j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! ? . , ; “
  • 6. Colour Georgie (Typography: Fancy Me; Colour, Pantone 873 C PANTONE+ Metallic Coated: C=39.65%, M=50.79%, Y= 74.95%, B= 18.69%) Who(Typography: Refuge; Pantone+ Pastels and Neons Uncoated: C=21.76%, M=0%, Y=4.18%, B=0%)