The document summarizes how the author attracted and addressed their target audience for their media product. They used images of models within the target age range engaging in feminine behaviors. Pink was used throughout to appeal to female stereotypes. Competitions to see Ed Sheeran and free posters were included on the cover to attract readers and give them value. Large bold fonts and colors were used for headers to catch attention. Social media links were also included to appeal to the target audience of teenagers and young adults.