The document describes the research and design process for a new pop magazine targeted at teenage girls. It details conducting surveys of the target audience to understand their preferences, which found they wanted image-dominated layouts, affordable prices of £2-3, and content like reviews, gossip and features. The magazine was designed with bright colors, cover lines, freebies and competitions to attract readers and give them value. Colloquial language and second-person pronouns were used to make the content feel relatable. Social media accounts were also created to engage the audience.

2. To find out what would attract my target
audience I had to do research into
existing pop magazines .
 I analysed We Love Pop and Top of the
Pops , both of which are successful pop
magazines , however they do not fulfil
exactly the criteria I wish to fulfil with my
magazine ,but they do use an effective
layout and house colours that I wish to
use in my magazine.


3. I constructed questionnaire on
surveymonkey.com to find out what my
demographic wanted from a pop
magazine.
 I surveyed my target audience by
posting the survey onto social networking
sites such as twitter .Although this
information will not be completely
representative of my target population
, however twitter is dominantly used by
teenagers.


4. From the results of my questionnaire I found
that my target audience want a layout that
is dominated by images rather than text.
 I also found that my audience want an
affordable magazine between £2-£3, as the
target population will have some but little
disposable income.
 I found that content wise my audience
would like artist and album reviews , celeb
gossip and artist features.


5. They want something affordable , that is
worth its money.
 The teenage female audience want free
gifts such as small pieces of make up
and artist posters , as this will make them
feel as if they are getting their moneys
worth and getting something back from
buying the magazine.
 Recognisable pop artists as well as an
introduction to new artists.


7. 

I have used a lot of eye catching
colours throughout my magazine
as these are eye catching and
will grab the attention of buyers ,
whilst on the shelf.
I’ve used predominantly vibrant
pink as this colour represents my
target demographic. The colour
pink is stereotypically girly , and
the brightness of the pink
represents youth , as the target
audience is teenage girls .

8. On the cover there is a multitude of cover
lines to grab the audiences attention and
entice them to read the whole article.
 I have used lures such as ‘world exclusive’
and ‘exclusive’ to attract a larger audience
as they will feel that my magazine is the
only place they can read this ‘exclusive’
story.
 I have also added a sticker which says
‘Brand new mag’ to advertise the
magazine as brand new , to make the
magazine seem more exiting and intriguing.


9. As my audience is girls aged
between 14-17 they will have
some but little disposable
income therefore they will want
to feel as if they are getting their
moneys worth , therefore I have
offered some freebies such as
free posters .
 I have also included lots of
chances for readers to win
concert and festival tickets.


11. 
I have used colloquial
language throughout all
the pages of my
magazine, especially in
the editorial on the
contents page as this is
where the editor
communicates with the
reader so I have used a
lot of slang words so the
reader will feel they can
relate more to the
magazine and editor.

12. 
I have used a range of personal
pronouns such as ‘your’ ‘we’
‘you’ as these involve the
audience more. I have used a lot
of pronouns in the article as it is a
bout a new artist who is gay. As
there is an appeal for teenage
girls to have a gay best friend , I
have played on this to increase
the likeability of the artist Josh. By
using the personal pronoun ‘your’ in the title it will make the
reader feel like they are being spoken to directly by Josh so they
will be more likely to be able to relate to and enjoy reading the
article. Also by having the title as a quote form the artist it will
make the whole text body feel more relatable as it will feel as if
the artist is talking directly to the reader.

13. 
The main image I have used on the fron
cover , and also the main image used in
the article have direct mode of address.
This make it look as if the artist is looking
directly at the reader .This will make the
article and cover line feel more direct as
if it is being said directly to the reader.

14. 

My target audience are
teenage girls, as the teenage
population are internet
obsessed I have created a
twitter and Facebook
account for my magazine.BY
doing this it will enable a
relationship between the
reader and the editor to
ensure that the readers get
their say in each issue.
The social networking sites will
also give readers information
about each issue and tell
them when each new issue
will be released.
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