2. • The black, white and red colours contrast against each other to
grab the attention of the audience and make it stand out. The
Red hair could have connotations of love and passion which
could suggest a target audience of women, although it could
also connote danger and anger to suggest a secondary
audience of men.
• The bold red hair of the model could suggest that she is going
against the norm and trying to be original, which could make
the audience aspire to be like her.
• ‘NME’ have used celebrity endorsement to catch the eye of the
audience, they have also conformed to Laura Mulvey’s theory
of the male gaze by the way that the model wears makeup and
has long flowing hair.
• Buzz words such as ‘special edition’ are used to make the
audience think they are getting a one off product and a better
deal.
• The font of the masthead is bold and the white colour
contrasts against the red background to make it stand out.
• A barcode is used as a common convention of the magazine to
allow the customer to buy the product.
• A variety of different musicians such as ‘jack white’ and ‘Biffy
Clyro’ are used as kickers as a last way of getting the audience
to buy the magazine.
• The subheading ‘I would never have got through the X factor
auditions” also appeals to fans of ‘The X Factor’.
• The high neckline of the models top makes the magazine
appropriate for a younger audience, and the gold jewelry she is
wearing suggests that she is wealthy and higher class.
• The black, bold font of the banner stands out and grabs
audience attention.
3. • The red and white colours contrast against each other to grab the
attention of the audience and make the magazine stand out.
• The model’s hairstyle is quite messy and the clothes he is
wearing are very casual which suggests that he is quite effortless
which could make the audience aspire to be like him.
• Celebrity endorsement is used to catch the eye of the audience
and attract fans of the band.
• Buzz words such as ‘ultimate’ are used to make the audience
think they are getting a one off product and a better deal.
• The font of the masthead is bold and the white colour contrasts
against the red background to make it stand out.
• A barcode is used as a common convention of the magazine to
allow the customer to buy the product.
• Other musicians such as ‘The strokes’ and ‘Fleet Foxes’ are used
as kickers as a last way of getting the audience to buy the
magazine.
• The subheading “their most explosive interview ever” uses the
buzz word ”explosive” to persuade the consumer to want the
magazine even more.
• The banner is large and bold so therefore stands out and grabs
audience attention.
• The Masthead is placed behind the image to make the celebrity
the main focus of the cover.
• The green colour of the models coat could have connotations of
youth and freshness, which could suggest that ‘the Arctic
monkeys’ new music is young and fresh which could suggest a
teenage target audience.
• All of the images on the cover are males which could suggest a
male target audience.
4. • The image on the cover supports the idea of the
male gaze, this is shown from the pose that he is in
and the fact that he is wearing limited clothing.
• Celebrity endorsement is used to catch the eye of
the audience and attract fans of the artist.
• Buzz words such as ‘new’ and ‘big’ are used to
make the audience think they are getting a one off
product and a better deal.
• Although the masthead is quite bold, the image is
placed in front of it to make the image the main
focus of the cover.
• Contrasting subheadings such as ‘The new
American heart throb’ and ‘punk rock fight club’
are used which could be used as a kicker to get a
larger audience to buy the magazine.
• The price of the magazine is written very small
which suggests that it is expensive.
• The red colour of the subheading ‘The new
American heart throb’ could show connotations of
love and passion which is likely to appeal to a
female target audience.
• The use of the colour grey is very neutral and
blends into the cover which makes sure that the
customer’s eye is mostly drawn to the image.
• The model is looking to the side to suggest that he
is ‘playing hard to get’ with the consumer. This
could make the audience want to buy it even more
because they find him intriguing.
5. • The logo of the magazine is placed at the top in a bold
font to attract the reader.
• The main image is quite large and relates to an article in
the magazine.
• There is an option to subscribe to the magazine, it has a
black background to make it stand out against the white
background of the contents page.
• The subheadings are highlighted in black to contrast
against the white background to make them stand out.
• The advert at the main colours on the contents page are
black, red and white which are quite masculine, the main
image on the page is also of a male, this could therefore
suggest a male target audience. The colour of the
clothing in the picture is also black and red which blends
in with the overall colour scheme.
• The advert at the bottom includes the buzz word ‘save’ to
make the audience think they’re getting a better deal and
more value for money.
• The image could show the theory of the female gaze, this
is because the man is wearing a tight vest and is showing
off his arm muscles.
• The image shows male musicians with guitars and long
hair which could suggest an indie or rock genre of music,
which would therefore appeal to the ‘indie’ or ‘rock’
stereotypes.
6. • The main image is quite large and relates to an
article in the magazine.
• The grey, smoky background of the image could
suggest the band want to come across as quite
mysterious, it could also suggest the idea of drug
use.
• The main subheadings are highlighted in a red
background to make them stand out against the
red background.
• The main colours on the contents page are black,
red and white which are quite masculine, the
main image on the page is also of a male, this
could therefore suggest a male target audience.
The colour of the clothing in the picture is also
black and red which blends in with the overall
colour scheme.
• The subheading ‘Oasis Special!’ is highlighted in a
box to make it stand out and could be used as a
kicker to invite a larger audience to read the
magazine.
• In the image the band ‘The courteeners’ are
stood in the countryside which could show
connotations of freshness and life which could
suggest that their music is new and fresh, this
could appeal to a younger target audience.
• All of the images on the page are of males that
don’t really conform to the idea of the female
gaze, therefore I think the contents page is aimed
more at a male audience.
7. • The main image is quite large and relates to an article
in the magazine.
• The smaller image on the page is a good example of
conforming to the male gaze, as ‘Beyonce’ is wearing
makeup, a low cut top and has big hair.
• The main colour scheme is black, white and purple.
Although the colour black is quite masculine, the
purple is quite a feminine colour, which could suggest a
female target audience. The white background
contrasts against the other colours and makes them
stand out more.
• The main image is black and white which connotes the
idea of the image being old fashioned and having a
vintage style. The clothing worn in the image is also
quite old fashioned and classic, which could be used to
attract an older audience as well as a young one.
• Celebrity endorsement is used with ‘Beyonce’ to attract
fans of her as well as the other artists in the magazine.
• A link is highlighted at the bottom in blue to encourage
the consumer to go to the website of the magazine.
8. • The image conforms to the theory of Laura
Mulvey’s Male gaze because of the clothes and
makeup she is wearing and her pose in the
image. Her outfit is all black which could also
suggest that she is trying to seduce the
consumer.
• Her red hair in the image has connotations of
love and passion, which could also appeal to a
female target audience.
• The red and white stripes she is posing on could
suggest the idea of an American flag which links
to the heading of USA, this could appeal to an
American audience. The use of red and white
could also show the contrast of purity and
danger, which could show that she is not afraid
to take a risk.
• The name of the artist ‘Florence Welch’ is
highlighted in blue to make it stand out on the
page and help the audience to remember her
name.
• Although the heading ‘USA’ is presented in a
large, bold font the grey colour used is quite
neutral which makes the image of the artist the
main focus.
• The fonts used in the heading are very different,
the font of ‘USA’ is very bold and masculine,
whereas ‘got the love’ is a softer, more feminine
font. This shows that the article is versatile and
that it could appeal to both men and women.
9. • The image in the article conforms to the theory of
Laura Mulvey’s Male gaze, this is because she is
wearing no upper clothing and uses just jewellery
to cover her body. This would appeal to a male
audience as she looks as though she is trying to
seduce the audience. She is also wearing makeup
and has styled hair to suggest that she is high
maintenance.
• The image has a sepia effect to give it a vintage
and classic feel which could make the audience
think that the artist is precious and a one off.
• The text is written in black on a white background
which is quite a safe option, although this is
contrasted by the red L in the background which
could suggest that the artist has a streak of danger
and passion.
• The layout of the article is very simplistic so that
the artist is the main focus.
• Her facial expression is quite seductive and it
appears as though she is looking straight at the
consumer, making the article seem more personal
to the audience. The idea of her being seductive
also conforms to the idea of the male gaze and is
likely to appeal to a male target audience.
Although she looks attractive to males, the article
could also attract a female audience as it could
make them aspire to look like her.
• The red ‘L’ is a good way of symbolising the artist
Lady Gaga to emphasize the focus on her.
10. • The bubblegum pink colour background
shows a strong target audience of
younger and teenage girls and could
appeal to fans of pop music.
• The animal print outfit has connotations
of the artist being daring and confident,
which contrasts against the sweet and
innocent pink background. It could also
show a contrast against the word ‘Gospel’
in the title.
• Her clothes are very bright and all the
colours contrast against each other
suggesting that she is quite daring and
doesn’t want to conform with
stereotypes. It could also suggest that her
music is quite original and unique.
• She is looking directly into the camera to
make the image seem more personal to
the audience.
• A medium close up is used, therefore it
allows the audience to see both the facial
expressions and body language.
• The fact that she is wearing tight clothing
and obvious makeup conforms to the
theory of Laura Mulvey’s Male gaze.
