The survey analyzed in this document had the following key findings: - The majority of respondents were female students aged 15-20 years old of white British ethnicity. - The most popular music genres were pop, R&B, and indie. - Respondents said they would spend £2-£3 on a music magazine and thought images were the most important feature.

1. Survey Analysis
Lucy Fleming

2. This shows that most of the people that answered my survey are female, therefore I will aim my
music magazine more towards women than men.

3. 100% of people that answered my survey were 15 – 20 years old, therefore my target audience
will be of this age range.

4. The most popular genres of music in my survey are pop, indie and R&B, therefore I have decided
to combine the two genres of pop and R&B as I have the most knowledge of these two genres.

5. 100% of people that answered
my survey were of a white
(british) ethnicity.

6. Most people have said that they would spend between £2.00 and £3.00 on a music magazine,
therefore I have decided to price my magazine at £2.50.

7. 94.1% of people said that images were the most important feature of a music magazine,
therefore I will try to make the images the main focus in my own magazine.

8. Most people prefer groups to solo artists therefore, I will include a group in my magazine.
However I think that solo artists fit better with my genre so they will feature more.

9. The colours people chose as the most popular are red and purple, however I feel as though these
colours are very common and often used in rock or indie magazines, therefore I think I will
choose a different colour scheme.

10. 100% of people that answered my survey are students therefore I will aim my magazine at a
target audience of students, I will also try to make sure the cost of my magazine isn’t too
expensive.

11. Most people agree that free gifts and offers persuade them to buy a magazine, therefore it is
likely that I will include free gifts and offers.