Lucy Fleming is pitching a new music magazine called "Beat". She chose the name because it suggests music and pop/R&B genres. The magazine will use a color scheme of purple, black, and white which were popular in her audience survey. Based on the survey results, the magazine will cost £2 on average. The target audience is teenagers and young adults aged 15-20, as her survey showed they listen to and would purchase a pop/R&B magazine.