Lucy Fleming has decided to name her new music magazine "Beat" because it suggests music and genres like R&B and pop. She chose a color scheme of purple, black, and white based on a survey that found these were popular colors for magazines. Based on the survey results that found most readers were willing to spend around £2, the magazine will be priced at £2. The target audience is teenagers and young adults aged 15-20, as the survey responses only came from this age range. The magazine will focus on pop and R&B genres, as the survey showed these were the most popular, to appeal to a large audience interested in mainstream music.

1. Pitch
Lucy Fleming

2. • I have decided to name my magazine ‘Beat’
because I think it easily shows that it is a
music magazine, I also think that it suggests a
R&B/Pop genre. I think this name is effective
as it is quite short and easy to remember.
• My chosen colour scheme is purple, black and
white because these were some of the most
popular colours in the results from my
survey, black and white were also used a lot in
the existing magazines I looked at.
• Looking at my survey, the average amount my
audience are willing to spend on a magazine is
around £2, therefore my chosen cost is £2.

3. Target Audience
• For my music magazine my target audience is
teenagers and younger adults aged from
around 15 to 20. The results from my survey
show that this would be the best target
audience, as all the people that answered
were in this age range. I also think that this
age range are most likely to listen to pop and
R&B music and therefore are most likely to
want to purchase my magazine.

4. Genre
• The most popular genre of music shown in my
survey is pop, therefore I have decided to base
my magazine on the pop and R&B genres to
make my magazine appeal to an audience that
like mainstream music. This is likely to have a
large number of consumers as it is a popular
genre, therefore it is likely to appeal to a large
audience.