Lucy Fleming has decided to name her new music magazine "Beat" because it suggests music and genres like R&B and pop. She chose a color scheme of purple, black, and white based on a survey that found these were popular colors for magazines. Based on the survey results that found most readers were willing to spend around £2, the magazine will be priced at £2. The target audience is teenagers and young adults aged 15-20, as the survey responses only came from this age range. The magazine will focus on pop and R&B genres, as the survey showed these were the most popular, to appeal to a large audience interested in mainstream music.