The document describes a music magazine created by the author for a class project. It evaluates how the magazine uses and develops conventions from real music magazines. It discusses conventions used, such as featuring an artist prominently on the cover and including a contents page listing articles. It also discusses some conventions that were challenged, such as using two different colors for text in the same article. The document reflects on what was learned about targeting audiences and using photo editing software in the process of constructing the magazine.

1. Music Magazine Evaluation
In what ways does your media product use, develop or challenge forms and
conventions of real media products?
The media product that I have created used many conventions of a real music
magazine for example in a ‘VIBE’ music magazine cover the main artist Alicia
Keys is edited to be in front of the masterhead which is ‘VIBE’, I used this
similar concept in my music magazine where I have the main artist ‘Raychelle’
in front of the masterhead ‘FUSIAH’ this is because it shows the importance of
the artist.
However a convention I didn’t use on the front cover magazine that was used
in real music magazines was a quote from the artist on the front cover this
would have got the audience’s attention more because of the artists star
quality, this was done on the ‘Billboard’ magazine where they included a quote
from the artist on the front cover, Rihanna. Additionally doing this would have
given the audience more insight into what the music magazine was about.

2. Moreover in my magazine contents page I used comparable features to the
‘VIBE’ magazine contents page this is mainly because ‘VIBE’ magazine has a
similar genre to my one and also has the same target audience as me. I
included a list of what would be featuring in the magazine followed by the
page numbers that the content would be shown on. This would make the
audience look forward to the shown content titles listed and create more of
pre-buzz before they read the magazine.
To add to this in my double page spread I also included conventions from real
media products for instance in my music magazine the double spread included
quotes from an interview with the artist this attracts the audience more as
they are interested to hear what their favourite artists are saying. This same
convention was used in the double spread about Alexandra burke who is an
R & B artist which my artist is as well.
The music magazine which I made develops a convention from real media
products of the same genre for example on the front cover of ‘VIBE’ and

3. ‘JALUSE’ magazine we can see that they have used different fonts and coloured
text that all have a horizontal rotation.
I developed the idea of having different fonts and colours to having different
rotations for the text this was not common in many music magazines so this
therefore for made by music magazine original and have its own sort of brand.
However the consequence of this may be that because this does not suit the
normal convention of most music magazine it may give the audience the
opinion that the magazine is unprofessional looking.
Finally my music magazine challenges the conventions of a real music
magazines because in my text is used two different colours in the same text

4. when in other music magazine they usually use two different colours per piece
of text. This makes my music magazine look more original and not just a
carbon copy of other music magazines.
How does your media product represent particular social group?
The music magazine I created is an R & B magazine this genre is targeted at
people from the age of 14-25 of both genders. This demographic tends to be
very sociable and be involved in social media and have large friendship that
they go out with to parties and concerts etc. On the front cover it mentions
that there will be content about upcoming concerts and on the double spread
it mention the dates for the concerts and their location this represents the
social group as concerts are social events that this social group is represented
by. These people are usually students or have just recently started work and
they also tend to be image conscious therefore by including glow tips from
Rihanna this represents this social group. My music magazine represents in
many ways for example the artists that are mentioned on the front cover are
artist who have the same target audience as my magazine.

5. These well known artist help to appeal and represent my target audience. To
add to this on my double spread page I included content that represents my
target audience for intanse there is a column on the page that talks about
‘Glow the Rihanna Way’. Content like this represents my target audience well
because females particulary at the age of 14-30 are intrested in looking good
and looking like their favourite celebrites.

6. What kind of media institution might distribute your media product and why?
The kind of media institution that I think would distribute my magazine is Hell’s
Development this is because this institution has a magazine that they
distribute called ‘Mixmag’ which is a magazine that talks about artists and their
music; they have featured R & B/Hip-Hop artists in their magazine. Therefore
this would give my magazine easy access to my target audience.
P Diddy is a well-known Hip-Hop artist.
Additionally ‘Mixmag’ is a British magazine therefore because it is in my region
it can reach my target. Whereas a magazine institution likes Spin media would
not suit my magazine because even though it own magazine like ‘Vibe’ a
R&B/Hip-Hop music magazine the company is based in America and the
magazine is distributed in America. This would not allow my magazine to reach
my target audience in the UK.
Who would be the audience for your audience for your media product?
The audience for my music magazine would be 14-25 year olds in the UK, both
females and males, this is because R&B is the main music that this

7. demographics listens to. Most of these people are students or have just
started working so majority of the target audience are in secondary school,
sixth form/college and university. This genre is appealing to the audience for
example male R & B artists are sometimes topless on magazine covers and this
show their muscles and tattoo’s and this is attractive to girls of the age 14-25.
For males the females on R &B music magazine tend to show boobs or pose in
ways that make their hips and bottom more pronounced this is eye-catching to
the male demographic.

8. How did you attract/address your audience?
When creating my music magazine I had to create in a way that it would
attract and address my audience. For instance on my front cover I included
other R&B music artist names on the front cover to attract the audience more
as R&B is a common genre for my demographic. On my double spread I
included a chance to win free tickets this is because my target audience is a
majority of students who may not have a large income to spend on tickets
therefore the opportunity to win free tickets addresses the audience.
The font I used on the front cover and on the contents page of the title is
similar to graffiti I used this font because 14-25 year olds (young people) are
largely associated with graffiti so using this font would attract the audience
more.

9. When I picked my images, I looked at what the artists where wearing on the
front page, content page and double spread the artists are wearing bomber
style jackets which have recently become in fashion with young people.
Therefore having these in the images it addresses the audience.
Additionally when thinking about the images I was using I wanted the audience
to have sort of personal identity with the artists. On the contents page the
artist has a cleavage piercing this is because body piercings have become very
popular amongst the young people demographic.

10. What have you learnt about technologies from the process of constructing this
product?
For the creation of my music magazine I had to use Photoshop to edit the
pictures and put the magazine together. It was difficult in some ways as I only
had a really basic knowledge of how to use Photoshop. For example I took me
a while to edit a scar of one of the artists face but after many tries I got the
hang of it.

11. I also had to use Photoshop to edit out the green screen at the back of the
images however because the models had curly/wavy hair this was abit more
tricky. One thing I would do if I had to do this again is to use models with
straight hair so that it would make the process more easier. To get rid of the
green screen I used the magic wand and I also used the smudge tool to blend
the parts if the hair that were to curly for the wand to pick up the green screen
behind it.
Looking back at your premiliminary task , what do you feel you have learnt in
the progression from it to your full product?
In my preliminary task I used Microsoft to create my school magazine and from
this I proggressed to using Photoshop for my music magazine. The preliminary

12. task helped me to know what were the right pictures to pick and how colour
schemes work to set at theme ant attract the target audience.