The target audience for this media product is lower class females aged 12-17 who enjoy pop music and gossip about pop stars. This age group has disposable income from allowances to regularly purchase magazines. Research showed the target demographic, especially females, were interested in pop music. The magazine is priced at £1.99, which is affordable for its young readers. The content and design aim to attract this audience with articles about fashion, quizzes matching readers to pop stars, and coverage of artists who serve as role models.