The document discusses how the media product uses, develops, and challenges conventions of real media products. It uses conventions like styled photos that appeal to both men and women. The layout is similar to magazines, with photos left and text in columns right. However, it challenges conventions by using pink instead of red and placing the heading at the bottom rather than top. It also separates text with different colors to make it easier to read. Overall, it follows many real media conventions but also develops them in some ways.