The documentary follows the marketing and success of Meatloaf's album using a mixed documentary style with interviews, narration, and observational footage. It has a closed narrative structure that focuses on the release and reception of the album. Various techniques are used including interviews, handheld camera work, zooming and panning shots of concerts, diegetic and non-diegetic music, montages, cuts and dissolves for editing, and archive footage. Graphics are also included to identify interviewees and provide statistics.