This document discusses how the media product represents social groups. It aims to appeal to both males and females aged 16-25 by including a mix of male and female artists and interesting articles. The producer has avoided stereotypes of rock magazines featuring only long-haired male musicians by putting a female on the cover. However, some elements conform to rock stereotypes to appeal to fans of the genre. The target audience is identified as rock and indie musicians and fans given the music content. The magazine represents musicians positively by highlighting a band's tour success. It aims to appeal to those interested in rock through its style, imagery and focus on guitars, drums and band performances while also representing indie music.

1. How does your media product
represent particular social groups?

2. TA?
My media product is for both genders. I wanted it
to appeal to both as that way it has a larger target
audience. I have ensured that it would appeal to
both males and females as I have included artists
that are male and female. I have also included
articles that are interesting to both genders. I did
some research before producing my magazine and
the main age range I needed to target was 16/21
year olds. I feel my magazine hits this audience as
the articles I have included, using the research, are
what they want to read and also are suitable for the
ages of 16/25.

3. Stereotype?
I have avoided the fact that a rock
magazine is mostly heavy metal
and filled with images of guys
with long hair, dressed in black
smashing their guitars, this is so
my product doesn’t conform to a
great extent to the stereotypes
about ‘rock’ artists. I have done
this by including a female on my
front cover as it helps to tone this
stereotype of people interested in
rock. However, there are
elements within my magazine
that do conform to the
stereotypes as I wanted to appeal
to those most interested in rock.

4. AUDIENCE?
Rock/indie musicians and fans are most likely to
read my magazine. This is mainly because of the
content provided within, my target audience would
have to be interested in the type of music
information provided.
Musicians in the magazine are represented in a
positive way. For example ‘ARCTIC MONKEYS TOUR
SELLS OUT’ this highlights how well the band are
doing.

5. Social group?
I have made my magazine conform mostly to the stereotypes as I wanted to appeal
to those most likely to be into rock.
This is shown through the mise en scene of my magazine and body language.
The body language of the artist on my front cover comes across as a girl with
attitude, which is why included flames. To make her seem fierce.
Make up – of the artist in my main cover mage is not the typical ‘heavy’ rocker as I
want the magazine to appeal to indie/rock also.
Costume- cover image wearing dark colours
Props- Instruments- includes lots of guitars, drums,
Different shots taken – The medium close up on the front cover engages the reader
with the artists direct mode of address.
The shots taken of the artists in my dps do not have direct mode of address
however, it portrays them to be so involved with their music.
I wanted to show the magazine to make the social group targeted to fit in with the
genre of music. This meant I created a busy house style as rock is seen as loud.