The document summarizes the results of a survey conducted using Survey Monkey to better understand the target audience for a new music magazine. Key findings include: the audience is 50% female, 41.7% male, mostly aged 15-20; they are interested in pop, indie, and rock music and prefer magazines costing £1-4 that include interviews, photos and reviews; most are students who use Spotify and would be interested in content featured both in print and online. The survey results will help focus the magazine's content and distribution to most interest this audience.

1. Audience Research

2. Survey Monkey
I used an internet website called Survey
Monkey to locate my audience. In my survey I
asked question related to music, magazines
and identity. This is so I can create a picture
of what my audience might like and be
interested in. So it will be easier for me to
make a magazine that the audience will read
and find fascinating.

3. First Question: Gender?
I wanted to find out my audience’s gender
to create a picture of what content the
magazine might have. For instance, if the
audience contains more females than
males, the interviews might be about
musicians that fits their interest. I chose to
put “other” as an option if the person do
not know, do not want to tell or do not
classify themselves as either male or
female.
The survey shows that 50% of the
audience is female, 41,67% is male and
8,33% is other. This tells me that I have to
create my magazine so it fits both female
and male interests. For instance consider
my commercials to communicate to male
and female.

4. How old are you?
Second question: How old are you?
I wanted to find out how old my audience is, because
it gives me a pointy stick on what type of music they
might like, the age of the musician they fancy, how
much money they have or earn, etc.
83,33% of the audience that answered my survey are
in the age between 15-20 years old, and the rest is
around 40-50 years old. Since there is a such big gap
between the percent and age, I will mainly focus the
contents of my magazine so it fits the interest of the
general 17 year old. I can do that by including an
interview of younger and newer musicians, because
it makes the audience feel connected and they
recognise themselves. I can also connect the
commercials so it fits the age group, and in this way
lower the price of the magazine so the consumers
can afford it, but have the right ads so the magazine
will have a lot of income.

5. Third question: How much money
would you prefer to spend on a
magazine?
I asked how much money they would like to spend
on a magazine because it creates an ide of how
much commercials the consumer would like and how
much money they prefer to spend. The more
expensive the magazine is, the more quality and
exclusive stuff will it contain.
The answer here is really spread. 33,33% want a
really cheap magazine that costs £1-2 and the same
amount of percent want a magazine that costs £3-4.
This might give me an idea that I should prise my
magazine somewhere in-between £ 1-4.

6. Fourth Question: What music genre do you
like the best?
I asked this question to get an ide of what music genre my magazine
should have, so I do not end up writing about music that most
people are not interested in. I wrote the 9 different genres that I
could think off, but I know there exists more, so I included an
“other”, if the audience are interested in something else.
33,33% have chosen pop as their favourite genre, but rock and indie
is tided with only one vote under, with 25%. This means that the
magazine should contain a mix of pop, indie and rock music. Those
are quite similar genres and fits with the age of the audience. This
also means that I can not include genres like jazz, classic, metal
cultural etc. because no one in the survey has chosen them.

7. Fifth Question: What do you like the
most in magazine?
I asked the question “ what do you like most in a
magazine” because I wanted to find out what most
people look for in one. In this way I know what my
magazine is going to contain and what catches
peoples attention.
50% of the people who answered my survey said that
they where interested in photographs in magazines.
16,67% said reviews and 33,33% said the
articles/interviews. I am going to include all the
answered ones in the magazine, but focus mainly on
having many good photographs that tell the story. This
also reflects back on the audience’s age, because they
are younger and less educated and therefore more
interested in pictures than heavy texts.

8. What income do you have? Sixth Question: What income do you have?
I asked this question because it gives me a picture of what my
magazine shall contain. If it is read by the middle class or the
upper middle class I need music that fits their live style, and
maybe they will have liked more text than pictures. But if it is
mostly students who is going to read the music magazine I will
need to write about musicians who fits their lifestyle, more
photographs than text because students tend to read enough at
school.
66,67% said that they were students, 8,33% said that they were
upper middle class or middle class, and 16,67% said that they did
not have an income. This means that it will be most students
who will read the magazine. I then need to create content that
fits students interest. Like have many photographs, young
musicians, have a low price on the magazine so they can afford
it, etc.

9. Seventh Question: Are you interested
in electronics?
I asked if the audience were interested in electronics
because then I know which medium to reach them. If the
audience is not interested at all, I can reach out to them
with a printed magazine, monthly or weekly. But if they
are interested in computers, iPads etc. then I can get a
hold of them through apps, internet sides etc. as well as
a printed copy.
8,33% said that they were not interested in electronics,
but the rest answered that they were. So this means that
I can reach out to my audience with exclusive stuff in
apps and on internet sides. This way the magazine can
earn extra money can use on special interviews,
photographs, competitions etc.

10. Eight Question: Are you a big
music collector?
I asked people if they were interested in music,
because then I know exactly how much I should
focus on the music in the magazine. And if
music is not very important to people, I can
have more articles about musicians, gossip, etc.
8,33% said that they were not really interested
in music, 41,67% said that “yeah, it was
important”, but 50% said that they could not
live without it. In other words this means that
I can focus much on music, because most
people find it important.

11. Ninth Question: Are you a big music
collector?
I asked this question to get a picture of what type of
music people are interested in. I have asked the
genre, but is it the new hip stuff they like or is it the
old classics on vinyl.
16,67% said simply that they were not a big music
collector, 41,67% said “not really” a big collector, 8%
said that they collected a bit, 16,67% said yeah they
were, and at last 16,67% said they were into LP’s, CD’s
etc. In other words, the answers are very spread
which means that the audiences interest is spread as
well. This means that I can write about new musicians
and old classics.

12. Tenth Question: Which medium do you
use the most when listening to music?
I asked the audience which medium they use when
listening to music. I asked this because it gives me an ide of
what medium to write about when recommending an
artist. It also is helping if creating a competition, for
instance, if people use iTunes the most, I can make the
price an iTunes gift card, because then fits the audience.
8,33% said that they use CD’s, 16,67% said that they use
Tidal, 8,33% said they use YouTube and 66,67% said that
they use Spotify. This means that most people use Spotify
as their musical medium. So by bringing Spotify into my
magazine it connects with the audience because they
recognise themselves because they use it. And if I decides
to create a competition and I use Spotify as the price,
people will be interested in it.