Q magazine would be a suitable media institution to distribute the author's EDM magazine because of similarities in style and target audience. Both magazines have a sophisticated black, red, and white color scheme and place more emphasis on cover text than vibrant colors. While Q magazine features more mainstream artists, its target audience of 29-year-olds from an ABC1 socioeconomic profile is aligned with the author's intended niche audience. Distributing through Q magazine would provide exposure without direct competition despite the different music genres covered.