The document provides details of a student's media studies project to create a music magazine. It includes research conducted on rock music genres and magazines like Kerrang! and NME. It outlines the target audience as dedicated rock fans aged 17-24. The log book discusses cover ideas with the masthead at the top and a star photo. A contents page and interview layout are also analyzed. The student aims to include in-depth music knowledge and promotion like competitor magazines.

1. OCR Media Studies – AS Level
Unit G321: Foundation Portfolio in Media
Preliminary Task, Log Book and Evaluation
https://ternajogo96.wordpress.com/as-
media-studies/
Name: Thomas Clark
Candidate Number: 6877
Center Name: St. Paul’s Catholic College
Center Number:64770
Set Brief - Print
Music Magazine – Production
Preliminary Task, Log Book and Evaluation

2. Preliminary Task – Evidence
Front Cover
Step-by-step
Basic front cover
photo
Masthead and
tagline added

3. Added school logo QR code and barcode
added.

4. Added cover lines to
separate stories
Added stories and
highlighted key words
Added social media
links

5. Preliminary Task – Evidence
Contents Page Layout
Step-by-stepMain background
image of common
room to suit school
theme
Mast head and tagline
in big font added to
stand out
Image made transparent to
see text more clearly.

6. Basic white shapes added
to help position text and
pictures.
Red boxes added for
numbers to stand out and
make it more visually easy
to read the page

7. Numbers added to help
navigation
Both pictures added to add
something to the stories like a
sneak preview, white box
added to also help stand out.

8. Story headlines added Editorial photo and thank you
note added

9. Section 1) – Log Book

10. Genre research-Rock
• Biggest rock magazine is kerrang!
• It is the UKs best selling music magazine.
• Rock was the most consumed music genre of
2014. Based on “Nielson Music” data, rock music
made a total of 29% of music consumption of all
fronts including, album and single sales and
streaming. This percentage is higher than any
other genre with genres such as pop claiming
around only 15% and hip-hop around 17%.

11. Genre research continued
A lot of rock magazines follow the same
kind of layout, for example I’ve used two
magazine covers to compare in the form of
“Kerrang!” and “Classic Rock”. They both
use a large masthead with contrasting
colors in order the grab the audiences
attention. Another similarity is the as well
as having the smaller story headlines next
to the main star appeal, they also have a
small line at the top of their respective
covers with a sort of preview into more
content they contain inside in order to make
the reader more interested in what's in the
magazine. On both covers, in front of the
main star is the name of the artist in bold
lettering, adding to the star appeal by
letting the audience know who they are.
There is also similar puff promotion on both
magazines in the form of a free CD and 5
free posters.

12. Magazine for my Research-NME

13. Magazine for my Research
The mast head in this
magazine is enlarged
like mine in order to
stand out and grab the
audiences attention.
While doing so, it also
drags attention to the
star appeal in the form
of a close-up shot of
Mike Skinner. It also
contains another
image of star appeal in
the form of a separate
story relating to David
Bowie.

14. Target Audience –The target audience for NME magazine can be denoted as
well educated fans of rock based bands and new music. The main concept of
the magazine would also suggest that the buyers of the magazine would be
regular buyers and dedicated music fans. The majority of the target audience
would be UK based as the magazine is only published in the UK. It can also be
presumed the magazine is aimed equally towards both genders, although it is
mostly consumed by men making up 73% of the buyers. The average age of
readers was also found to be 25.
What is the USP of this magazine? -From the research completed into this
media product, I think the USP would be in-depth knowledge on music, film,
technology and fashion due to the weekly frequency of issues. It also uses the
convention of having a dominating masthead in the top left corner, always
being the logo. The Dominant image will always cover the whole page and will
be behind all headlines. There is also always a plus column on the side listing
bands featured in the magazine, possibly reaching out to a wider audience.

15. Magazine 2) – Publisher research

16. Target Audience – The target audience for Kerrang! magazine can be denoted
as fans of rock and indie music. The average age of readers is noted as 22 but
attracts audiences mainly in the range of 17-24. the audience is also
predominately male, heavy rock fans.
Another interesting fact is that mostly they will be dedicated music fans who
are 5 times more likely to attend a rock gig.
What is the USP of this magazine?-From the research completed into this
media product, I think the USP can be in-depth knowledge of the rock genre
like NME that the audience is attracted to. For the certain conventions of the
magazine, it is notable that the mast head (logo) is scratchy looking which
also fits in with the rock theme. It also looks like it has been smashed which
reinforces the rock/edgy image. There is also always a bit of puff promotion
near the top of the magazine which will also attract its target audience as the
competition will appeal to more rock fans.

17. Ideas for Magazine Cover image
Masthead at top of the
magazine to grab
attention. Basic
outlines were drawn
out to help the layout
of the final copy. The
initial photo will be of
the main star “Wilson”
and it will be a mid
shot following many
examples of popular
and successful
magazine covers. I also
added a kind of
preview at the t

18. Contents Page - Analysis

19. Interview Page Layout - Analysis