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IdeasGeneration
Our ideaforthe music video,Radioactive byImagine Dragons,isaboutbullyingandapoints of view
of someone whoisgettingbulliedandhow theymanagedtochange itall. We beginthe musicvideo
witha montage of the maincharacterspast and herpreviousnightwhichconsistsof :alcohol,
parties,cryingandbeingphysicallyabused.Through the studyof the song,we have calculatedthatit
approximatelytakes29seconds of instrumental beforethe vocalscome in.We planon creating
short scenesthatlastsforapproximatelylessthan5 seconds.Asthe instrumental comestoanend,
the pace of the musicquickensmake itmore dramaticandendswitha louddrum.We planon using
thisquickrhythm to make more impact onthe montage bycross cuttingmore and more scenesina
smallertime frame.Asthe drumhitsandthe vocalsbegin,we planonshootinganextreme close up
shotof an eye openingassoonas the eye opens.Thisgivesthe audiencesanillusionthatthe
montage wasthe past or a dreamand the real plotbeginsnow.
The firstverse isgoingto be an introductiontowardsthe characters bythe propsusedlike the plain
room andthe emptybottlesof alcohol onthe floorandbedwhichsuggeststhatshe has troublesin
the life (The alcohol shotwill be apanningshotonthe floor).We are alsogoingto incorporate shots
to showphotosinframe on top of a draw withpicturesof herfamilyandhersmilingwhenshe was
little. The lyricsatthe endof the verse ‘imbreathinginthe chemicals’hasadiageticsoundof
someone breathinginwhichwe wouldrespondtowithanextreme closeupof herneck moving.
We are goingto portray the nextverse by lip-syncingtothe verse while she getsreadytogoto
school.The scene isgoingto be editedbya panningshotintoa blackboard thenanotherpanning
shotof hergoingintoschool as a continuityeditto show the panningof time.
The nextverse isthe chorus andit isgoingto show a change and developmentinthe character.Half
of the chorusof “I'm wakingup,I feel itinmybone enoughtomake my systemblow.Welcome to
the newage,to the newage .welcome tothe new age,tothe new age” . Thisis goingto show where
she isgoingto be bulliedverbally.We are goingtouse a trackingto see herwalkingdownthe
hallway.We’re alsogoingtouse parallel editingof apointof view shottoshow the view of the
victimwhile people are laughingatherinthe hallway,exceptforone.Thispersonisgoingtobe
featuredinthe endwhere she becomesfriendswiththe victim. The nextscene tothe chorusis
goingto be a transition towardshermindwhere she isseenwalkingdownanemptyhallwayin
comparisontothe hallwayinreality.Hermind hallway isgoingtobe portrayedbyphotosof her
friendsandher, whichshe will lookat,before she see areallylarge photowithfloatingeditedwords
comingout of it aboutthe words thatwas saidto her whenshe wasbullied.Thisspurshertotear
the photodownas the nextversussings“Iraise myflagand dye my clothes,It’sarevolution,I
suppose,we’re paintedredtofitrightin,Whoa.I'm breakingin,shapingup,thencheckingouton
the prisonbus,thisis it,the apocalypse,Whoa”
The nextchorus , isgoingto be when she decidestochange herlife bygettingridof all of herpast.
Thisis goingto be portrayedbya continuityshotof herbeinginbackin herroom at home as she
knocksall of the photosoff of her chestdrawsand she throwsher oldclothesoutof the window to
showthat she isexpressingall of herangerthatwas bottledinside.Throughanothercontinuityedit
she isgoingto be showina plainsleevelessshirtinschool withherheadheldup.She’sgoingtobe
surroundedbypeople chattingandgossipingaboutherbutshe isnot shownto effectedbyit.The
endof the songis goingto be the girl whodidn’tlaughat the main girl,sittingnext toherat the
cafeteriatoshowthat she has someone now.

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Ideas generation

  • 1. IdeasGeneration Our ideaforthe music video,Radioactive byImagine Dragons,isaboutbullyingandapoints of view of someone whoisgettingbulliedandhow theymanagedtochange itall. We beginthe musicvideo witha montage of the maincharacterspast and herpreviousnightwhichconsistsof :alcohol, parties,cryingandbeingphysicallyabused.Through the studyof the song,we have calculatedthatit approximatelytakes29seconds of instrumental beforethe vocalscome in.We planon creating short scenesthatlastsforapproximatelylessthan5 seconds.Asthe instrumental comestoanend, the pace of the musicquickensmake itmore dramaticandendswitha louddrum.We planon using thisquickrhythm to make more impact onthe montage bycross cuttingmore and more scenesina smallertime frame.Asthe drumhitsandthe vocalsbegin,we planonshootinganextreme close up shotof an eye openingassoonas the eye opens.Thisgivesthe audiencesanillusionthatthe montage wasthe past or a dreamand the real plotbeginsnow. The firstverse isgoingto be an introductiontowardsthe characters bythe propsusedlike the plain room andthe emptybottlesof alcohol onthe floorandbedwhichsuggeststhatshe has troublesin the life (The alcohol shotwill be apanningshotonthe floor).We are alsogoingto incorporate shots to showphotosinframe on top of a draw withpicturesof herfamilyandhersmilingwhenshe was little. The lyricsatthe endof the verse ‘imbreathinginthe chemicals’hasadiageticsoundof someone breathinginwhichwe wouldrespondtowithanextreme closeupof herneck moving. We are goingto portray the nextverse by lip-syncingtothe verse while she getsreadytogoto school.The scene isgoingto be editedbya panningshotintoa blackboard thenanotherpanning shotof hergoingintoschool as a continuityeditto show the panningof time. The nextverse isthe chorus andit isgoingto show a change and developmentinthe character.Half of the chorusof “I'm wakingup,I feel itinmybone enoughtomake my systemblow.Welcome to the newage,to the newage .welcome tothe new age,tothe new age” . Thisis goingto show where she isgoingto be bulliedverbally.We are goingtouse a trackingto see herwalkingdownthe hallway.We’re alsogoingtouse parallel editingof apointof view shottoshow the view of the victimwhile people are laughingatherinthe hallway,exceptforone.Thispersonisgoingtobe featuredinthe endwhere she becomesfriendswiththe victim. The nextscene tothe chorusis goingto be a transition towardshermindwhere she isseenwalkingdownanemptyhallwayin comparisontothe hallwayinreality.Hermind hallway isgoingtobe portrayedbyphotosof her friendsandher, whichshe will lookat,before she see areallylarge photowithfloatingeditedwords comingout of it aboutthe words thatwas saidto her whenshe wasbullied.Thisspurshertotear the photodownas the nextversussings“Iraise myflagand dye my clothes,It’sarevolution,I suppose,we’re paintedredtofitrightin,Whoa.I'm breakingin,shapingup,thencheckingouton the prisonbus,thisis it,the apocalypse,Whoa” The nextchorus , isgoingto be when she decidestochange herlife bygettingridof all of herpast. Thisis goingto be portrayedbya continuityshotof herbeinginbackin herroom at home as she knocksall of the photosoff of her chestdrawsand she throwsher oldclothesoutof the window to showthat she isexpressingall of herangerthatwas bottledinside.Throughanothercontinuityedit she isgoingto be showina plainsleevelessshirtinschool withherheadheldup.She’sgoingtobe surroundedbypeople chattingandgossipingaboutherbutshe isnot shownto effectedbyit.The
  • 2. endof the songis goingto be the girl whodidn’tlaughat the main girl,sittingnext toherat the cafeteriatoshowthat she has someone now.