This is research into audiences through secondary data - taken from data obtained by music magazines such as Q, NME and Kerrang.

1. Audience
Research From Secondary Data.

2. • As a band that can easily be associated with rock, there
are many magazines out in the world that would likely
see our band Royal Blood feature in their magazine.
Thus, I am going to look at three magazines and their
reader profiles to develop an idea of what sort of person
would find this band interesting and would want to listen
to them and watch our music video. The three magazines
I am going to look at are Q magazine, Kerrang! magazine
and NME magazine- as they all focus slightly (if not
mainly) on the rock genre.

3. :AGE
• After locating the reader profile for Kerrang!, it was more than
easy to find out the average age of their readers as it kindly has
it written in the left column of the page, which is 22. As with
Kerrang!, NME has decided to bluntly give the average age of
their readers- 23. Lastly is Q magazine, created by the same
publishers- Bauer Media- as Kerrang!, the layout is exactly
the same and their mean age is 29. From this secondary data,
you can clearly see that the target audience for our music video
and band will be very young but above teens, perhaps with an
age bracket of 22-25, just because if we make it 22-29, it
would start to get a little bit vague and mainstream. While
being niche is key to hitting a specific group, as you can use a
lot of targeted camerawork, editing, props and content which
would appeal to that group.

4. :GENDER
• The main gender of an audience can significantly impact the
theme of music video. I.e, for a male audience, you would
expect to find a tunnel vision towards a voyeuristic depiction
of the female body. But for women, there is much more of a
focus on dancing and all things girly. Although my preference
would lay with making a video for men- minus the
objectification of women- the gender side of our focus would
depend on which gender we would most likely me able to
reach and this would be determined by the results of our
Survey Monkey questionnaire. Q and NME both found that
their audiences were primarily male, this means that we can
look at the videos of their featured bands/artists to get ideas of
what we should include in our own video- if men. If not, we
should look at other bands that are targeting women.

5. :Price/Class
• As we would expect to find our chosen band in these three
magazines, it’s logical to expect this band to have the same
kind of audience as other bands featured in these magazines.
Thus, I have taken the reader profiles of these magazines and
analysed them to create an image of the sort of audience we
are looking for. Q magazine sell their magazine at around
£3.00-£3.50 – a little pricey for a simple music magazine-
suggesting that the people that buy this magazine don’t
necessarily have to think about money as much as others and
may have more money than sense. Kerrang!’s costs £2.30 and
NME’s costs £2.20, both very similar considerably cheaper
than Q’s suggesting that the people who buy Kerrang! and
NME- to me- are typical of people who dress casually and
don’t throw their money away.