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Who would be the audience for
    your media product?
• My magazine is targeted towards a young
  demographic, mostly 18+ due to the musicians and bands
  included.
• The rock genre also tends to appeal to 18-21 year olds
  according to some people that I surveyed. I believe that this is
  because people 18+ are exposed to different types of music at
  a more sophisticated level.
• Also, the rise in social networking sites have allowed many
  young individuals to be increasingly aware of the divers music
  on the market.
• My magazine therefore contains a more mature
  content, which I aim to target towards young adults such as
  the likes of NME.
• In terms of psychographic variables, the interests
  and personalities of potential buyers would
  technically be rock, as their lifestyles and
  interests would have to gravitate around rock to
  want to buy the magazine.
• They would hopefully be interested in rock
  fashion and gossip as well as the bands
  themselves.
• I have tried to modernize the content by adding
  interviews with upcoming female artists including
  gossip about photo shoots and music videos.
Demographic variables
• In terms of demographic variables, the gender
  that would be more interested in my magazine
  would be male.
• This is because of the content of the magazine
  and the style.
• I want my magazine to be for both male and
  female, but I believe that it is stereotypically a
  male magazine, which would cover the interests
  of young men who are interested in both current
  and older rock music.
• Also, males may be able to relate more with
  the male figure displayed on the front.
  Through studying more male orientated
  magazines, I can see that the colour scheme of
  red, black and white, seem to attract a male
  audience as they are typically seen as
  masculine colours.
         For example, this NME contents page
         shows the apparent red, white and
         black theme that I believe will attract
         my target audience.

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Who would be the audience for your media

  • 1. Who would be the audience for your media product?
  • 2. • My magazine is targeted towards a young demographic, mostly 18+ due to the musicians and bands included. • The rock genre also tends to appeal to 18-21 year olds according to some people that I surveyed. I believe that this is because people 18+ are exposed to different types of music at a more sophisticated level. • Also, the rise in social networking sites have allowed many young individuals to be increasingly aware of the divers music on the market. • My magazine therefore contains a more mature content, which I aim to target towards young adults such as the likes of NME.
  • 3. • In terms of psychographic variables, the interests and personalities of potential buyers would technically be rock, as their lifestyles and interests would have to gravitate around rock to want to buy the magazine. • They would hopefully be interested in rock fashion and gossip as well as the bands themselves. • I have tried to modernize the content by adding interviews with upcoming female artists including gossip about photo shoots and music videos.
  • 4. Demographic variables • In terms of demographic variables, the gender that would be more interested in my magazine would be male. • This is because of the content of the magazine and the style. • I want my magazine to be for both male and female, but I believe that it is stereotypically a male magazine, which would cover the interests of young men who are interested in both current and older rock music.
  • 5. • Also, males may be able to relate more with the male figure displayed on the front. Through studying more male orientated magazines, I can see that the colour scheme of red, black and white, seem to attract a male audience as they are typically seen as masculine colours. For example, this NME contents page shows the apparent red, white and black theme that I believe will attract my target audience.