Unit 13

Name: William Eze
Candidate Number: 1118
Level 3 Cambridge Introductory Diploma in
Media
Unit 13:
1118
Planning and Pitching a Print based Media
Product
St. Andrew’s Catholic School
Unit 13 Overview

Purpose and Meaning
The denotation of the genre of Q magazine is eclectic as it is revolved around all genres of music, most focus
around rock music and indie music. Q magazine is eclectic because the magazine wants more of an
audience so it reaches out to all genres so that everyone will be interested in the diversity of Q. Evidence of
this genre can be found on the front of their magazines which features a variety of rock bands such as Foo
fighters, artists such as Kanye West and much more. Additionally the genre of the magazine is aimed at ages
25 years old and above. The highest proportion of readers are male between the ages of 30 and above.
The strapline, ‘the world’s best music magazine’,
conveys to the reader that based on their sales and readership that they are the best and most sold out
magazine ever. The verbal code also conveys to the reader that they’re confident with the content that they
release.

Strapline Connotation:
 The denotation of the strapline for Q Magazine is “The worlds best music magazine.” This
connotes to the readers that the magazine is overly confident that their content is of high quality
and has the confidence to state that it is the best when in competition with other popular
magazines. The use of ‘World’s’ can connote that it is known on a global scale which
furthermore demonstrates its scale of popularity.

Form and Style
 Q magazine’s house style and colour scheme is consistent
throughout as the only colours they involve are red, black and
white. The consistency of their house style increases interest from
readers mainly because of the colours they like to use in their
layout. They use the same three colours as a way to demonstrate
their boldness. The main colour in the scheme; ‘red’ connotes that
they’re passionate about what articles put forward to their
audience.
The same three colours for its house
Style: red, black and white.

Form and Style – Print Editions
and Digital Editions for the
Magazine
Print Editions and Digital Editions for the Magazine:
Q magazine usually publish their articles with a paper-
based or onto an electronic device. This means that
their content is a lot easier to access as compared to
other magazines because of the different varieties that
it can be consumed. There is a lot of advertisement on
their website, they usually like to regularly recommend
that their customers subscribe to their articles, the
deals are usually at a reasonable price. They offer
discounted subscription service to readers.
Subscription to their website
Advertisement
Q’s Print + Digital
Q’s Digital
Q’s Print

Form and Style – The Style
used for Q Magazine
The Style used for Q Magazine: In the Q
Magazine issue, you can see that the style
is made to be consistent as everything is
supposed to be kept the same, i.e. the font
and the colour scheme that they
incorporate. By keeping this consistency of
the house style it generates association to
the magazine. The colour scheme is quite
consistent as the only colours they use are
red, white and black.
L01

Form and Style – The size
and Dimensions of a ‘Q’
Magazine
The Size and Dimensions of a ‘Q’
Magazine: If you observe Q’s Website, it
mentions that the dimensions of their
magazine is found to be measured at
around ‘’30.6 x 22.2 x 1.2 cm’’. This is
around the average size for a basic music
magazine.

Contents Page Analysis
Main Image: The main
Image stands out of
David Grohl and has a
White background and
This may be to fit in with
The style and colour
Scheme of the magazine.
House Style: The house
Style of the magazine
Remains the same as it
Was on the front cover. The
front cover had the colours
White, red and black and
The choice of colours has
Been used on the contents
Page too.
Masthead: The masthead is
the same as it is on the front
cover and it sets continuity
from the front cover to the
contents page. And, the word
‘Contents’ is in bold which
makes it stand out and may
be like that to let the readers
acknowledge the fact that it is
the contents page of the
magazine.
Subheadings and Sublines:
The main headings of the
article are blocked out in red.
The house style of the
magazine being red, white
and black continues here as
well. Under the ‘features’ and
‘every month’ section the
writing underneath is in
uppercase font with a brief
background below it. The
background of the headlines
are white as it matches the Q
Magazine colour scheme.

Genre
The denotation of the genre of Q magazine is revolved around all styles and genres of music,
primarily around rock music and indie music. Evidence of this is included on the front pages of
their magazines where the artists are portrayed to convey what the main focus of genre will be
focused on in the magazine. Famous names included are Kanye West, Jay Z, Foo Fighters,
Queen, The Beatles, Guns N’Roses and the Rolling Stones. Additionally the variety of genres of
the magazine are supported by the overall demographics of Mojo. The highest proportion of
readers are male between the ages of 25 and above.

Frequency and Price
 The price of Q magazine is currently £3.08. This is a similar price range to many
other music magazines that are available in the UK. Additionally the magazine is
released on a monthly basis and could even be subscribed on a yearly basis for
£32.00 , this is due to fact that the magazine has a large amount of content and
focusses on the music news that has happened in the month prior. The price and
frequency of Q magazine is similar to that of Mojo Magazine as they charge
something around £4.00-4.99. (source: http://www.mysupermarket.co.uk/sainsburys-price-
comparison/Newsagent/Mojo_Magazine.html)
• http://www.bauer.co.uk/hi
story

Marketplace: Circulation figures
 Q Magazine are sold mainly in the UK and they have a
fairly high cult following as they’re circulation figures
are estimated to be over 360K. Q Magazine offer many
opportunities to have their articles subscribed to and
read by the high viewers around the web.
http://origin.mediauk.com/magazines/3621
9/q/readership-figures

Publisher
• Bauer Media Group is one of the most successful media companies around the
globe. Over 570 magazines, over 300+ digital products, and 50 radio and TV
stations reach millions of people around the globe. The company’s portfolio also
include printing companies, postal services and services in the fields of distribution,
marketing and media sales. The Group’s turnover is stable at more than two billion
euros. With a new global positioning strategy, the Bauer Media Group underscores
its passion for people and brands. The claim ‘’We think popular’’. highlights the
Bauer Media Group’s perception of itself as a publisher of popular media and
provides inspiration and motivation to its more than 11,000 employees in 16
countries
• http://www.bauer.co.uk/history

Language used in ‘Q’
The magazine tend to use numbers to
signify(De Saussure) the legacy of
their magazine. for example, this
magazine says: ‘’THE 300th ISSUE’’,
this denotes that they’re showing off
their longevity which also connotes
how successful their magazine has been
over the last 25+ years.

Language used in ‘Q’
Q Magazine tend to use superlatives
to signify that they’re the best music
magazine to purchase. For example their
strapline is: ‘’THE WORLD’S GREATEST
MUSIC MAGAZINE’’. The strapline connotes
that they are the most successful music
magazine and that everyone should go out and
buy it.
Q Magazine made one of the simplest yet effective logos
ever: a red box with a large ‘Q’ wisely placed in the centre.
The use of the ‘Q’ makes it a smart tactical move to target
towards the audience as it will be easier to remember rather
than a word or phrase as they would be more difficult to
remember. The use of the ‘Q’ makes the magazine come
across as relaxed due to the fact they don’t have any
complexity to their designing/wording.
Q Magazine most often use words
such as ‘rare’ to convey how something can’t be found
anywhere else. They use this so they can draw customers
who want to know more information and the content of
their magazine draws them so that they eventually
become consumers into their product.
Q Magazine most often use words
such as ‘new’ to convey how that their content is
always updated and new. They use this so they can
draw customers who want to know the latest rumours,
facts, interviews and other interesting topics that tend
to be covered in these types of magazines.

Target Audience
 The people who thought of making Q Magazine; Mark Ellen and
David Hepworth wanted to make an impact so they started to target
the older audience and they thought that they were neglected by
other music magazines. They didn’t follow the ordinary and they
decided to aim towards the older audience. The target audience for Q
is music buyers over the age of 25, of both genders. the fact that the
target audience is slightly older means that the magazine can afford
to be a bit more expensive than if it was aimed at young people. Q
features many genres of music so it is suited to all music lovers. the
magazine has a mass audience as it is popular, but could also be
referred to as having a niche audience as it is specifically aimed at
only music fans.
http://magazines.bauermediaadvertising.c
om/magazines/detail/
Q mainly focus on all genres of rock music and
the magazine represents that. It focuses on the
passion for classic rock and the artists that are
involved in the genre. Q targets it's audience by
concentrating on Indie Rock. The ideology of Q
also implies that rock is of a very high value due
to the variations of rock artists in the genre. The
age demographic usually ranges from around 25
and over as similar to Mojo, Kerrang, XXL or
other music magazines.

A Higher management, bankers, lawyers, doctors and other professional
B Middle management, teachers, creative and media people e.g. graphic designers etc.
C
1
Office supervisors, junior managers, nurses, specialist clerical toff – white collar
C
2
Skilled manual workers, plumbers, builders – blue collar
D Semi-skilled and unskilled manual workers
E Unemployed, students, pensioners, casual workers
My magazine of inspiration is Q magazine and my choice of music genre is an
Eclectic of Hip Hop/ R ‘n’ B/ Rap music. According to the socio-economic graph the
target audience would be in my chosen demographic of E and D. I have chosen this
demographic group because for E they are unemployed but they might have money to
buy my magazines and the students who are unemployed are quite young so my choice
of genre could influence them to buy my magazines. I have chosen D because they’re
most likely older but they can buy more articles as compared to the E group.
This defines the adult population largely by the job they do.
This is based on the National Readership Survey (NRS)
AUDIENCE DEMOGRAPHICS

Graham Burton: Socially and
Media grouped audiences
 Graham Burton has a theory about classifying audiences
by their social and media grouping. According to the socio-
economic graph the target audience would be demographics
of D and E because the demographic would be fairly young
because they probably won’t have jobs but they would have
enough money to buy their articles. The social grouping of Q
Magazine’s target audience is centred for ages 25+ of all
genders. The likeliness will be that they’re American but they
could be British as well because all the publications are
circulated around those countries; they’ll most likely be fans
of rock music and white. The media grouping for Q
Magazine’s target audience will be fans of rock music and
other forms of rock and indie.

PSYCHOGRAPHICS
MAINSTREAMERS SEEK SECURITY. Tend to be domestic, conformist, conventional, sentimental – favour value for
money family brands. Nearly always the largest group
ASPIRERS SEEK STATUS. Materialistic, acquisitive, orientated to image and appearance, persona and
fashion. Attractive packaging more important than contents, Typically younger people, clerical
and sales jobs.
SUCCEEDERS SEEK CONTROL. Strong goals, confidence, work ethic, and organisation. Supports stability.
Brand choice based on self-reward, and quality. Typically higher management and professionals.
RESIGNED SEEKS SURVIVAL. Rigid and authoritarian values. Interested in the past and tradition. Brand
choice stresses safety, familiarity and economy. Typically older people.
EXPLORERS SEEKS DISCOVERY. Energy, individualism and experience. Values difference and adventure.
Brand choice highlights satisfaction, and instant effect. The first to try new brands. Younger
demographic – students.
STRUGGLERS SEEKS ESCAPE. Alienated and disorganised. Few resources beyond physical skills. Brand
choice involves impact and sensation. Buys alcohol, junk food, lottery tickets. D and E
demographic.
REFORMERS SEEKS ENLIGHTMENT. Freedom of restrictions and personal growth. Social awareness and
independent judgment. Anti-materialistic but aware of good taste. Has attended higher education
and selects products for quality.

Psychographics in Q
 Q Magazine have many readers from different social groups and
classifications but on average, the most common readers for Q are
in the Aspirers and Reformers group. A reformer is a person that
is devoted to bringing about reform, as in politics or society. (quote
for quote referenced from www.dictionary.com/browse/reformer) .
An aspirer is a person who has a great ambition or ultimate goal to
achieve something. (referenced from
http://www.thefreedictionary.com/aspirer). I’ve categorized their
audience in this group because they seek to learn new content
and aim to revolutionize the way music magazines are run. This is
mainly because the target audience and demographic for Q is
mainly teenagers aged 15-18+ and the groups would be best
suited for them as the groups focus mainly on social media, i.e.
music.

There are charts that observe the percentage in how many men and women observe the magazine yearly/monthly. The chart
below states that 31.7 % of readers are female as compared to the dominated gender of over 68%. As proven by what I stated
earlier in the previous slide, the age ratio is dominated by the group of 18-24 year old as they make up nearly 40% of the
viewership compared to that of other ages. There are ‘Aspirers’ and ‘Reformers’ who aim to learn what they can and thrive to be
‘informed’. On Q’s website, they give you the opportunity to do this by encouraging their readers to subscribe to their magazine
and follow their pages on social media.

Katz/Blumler - Diversion
 According to 1 http://usesandgratification.blogspot.co.uk, the first
theory is how: 1’ Blumler and Katz believed that some members of the
public may choose to consume media texts as a source of escapism.
This would allow the consumer to divert from everyday life and routine
to something different of their choice.’
 This can to relate to Q’s audience as they can use the music and
content of Q to escape everyday life and read about their favourite
bands and artists. Also, this can make their target audience divert
from reality and be lured into reading Q’s content.
http://usesandgratification.blogspot.co.uk

On Q’s website, you can observe the language Q
magazine use to release stories and bring ‘attraction’
to their pages. They use verbal codes such as
‘Watch’ ‘More’ and phrases such as ‘Find out’ and
‘Read More’ as a way of ‘escaping reality’ and
reading more and more until they’re indulged into the
stories and seek to read more on the website or the
magazine itself.

Katz/Blumler – Personal
Relationships
 According to 1 http://usesandgratification.blogspot.co.uk, the
second theory is how: 1’ Blumler and Katz believed that some
people may choose to consume media texts as a tool to bond
between other people. For some people it is a way of finding a
common interest and relationships with other people. For other
people it can assist with the development of social and interactive
skills. It can allow the consumer to find a sense of belonging and
similarities with others, be it friends or family..’
 This can to relate to Q’s audience as they can relate to other
people that have similar personality traits such as music taste,
fashion preferences and interest in media. Also, through blogs on
the Q’s website, they can develop social skills and form friendships
with fellow viewers on Q’s blog/comment section.
http://usesandgratification.blogspot.co.uk

Examples of Katz/Blumler –
Personal Relationships
On Q’s website, you will these on the website
regularly. They social media links that can accessible
through the website, this gives the audience a n urge
to follow them and be more personal with the team
of Q as they can comment to them and get to know
and understand their style and taste of music. Q also
give out work/career experience opportunities for
individuals who seek to increase more of a personal
relationship with Q and work behind the scenes on
the development of the Q magazines.

Katz
1. Diversion – This means where the audience
Can RETREAT from their reality and engage
Themselves into the content.
2. Personal Identification – This means where the
Audience are able to relate to a character or
Their problem.
3. Personal Relationship – Where the audience
are able to gain a following (audience) and bond
with character or a bunch of different characters.
4. Inform & Educate– Where the audience LEARN
something from engaging into the text/content.

Katz
1. Diversion – Personally, I think Q offers a good way
to indulge into something and learn about all
the new songs and news that is going amongst the
Media.
2. Personal Identification –In Q magazine, they advertise
a lot of opportunities for readers to get
involved, and sometimes the people that may be
resented in Q, may simply reflect us, and how we usually
are.
3. Personal Relationship –As you read Q, you can learn
about all the latest news, which can allow you to keep up to
date with your friends and family about the news and gossip
amongst the media.
4. Inform & Educate– Q allows individuals to get
The most updated news on celebrities, music and
Gossip. An example of this is the edition of Q where
We find out the latest news on Jay Z.

Hartley’s 7 subjectivities theory
 The age of Q’s audience is variable as it ranges from as old as 65 to as
young as 15. Most people aged over 50+ who purchase the magazine
have an interest for the content as they may have grown up with the genre
as a child growing up and ‘Q’ documents the evolution of rock music in
their publications which may interest their older audience. Most young
viewers, primarily;15-18, who purchase the magazine would do so as this
age period is considered a ‘rebellion’ towards older audience as they glorify
music that stereotypically wouldn’t be appreciated by the older audience.
In terms of gender balance, Male readership primarily dominates the
magazine consumption as very few women are interested in the content of
rock music. In terms of the class they would be categorized in, they would
be classified as people in the ABC1 demographic of the socio economic
table as they are most likely to be working class citizens who are the
majority of the audience (60-70%) and the rest of the audience
demographic (30-40%) will be pre-teen/young adults (15-24). This is
because very few students will be in categories ‘A’ and ‘B’ due to their low
paying jobs and considerably low spending power as compared to the
upper class.

Maslow
Social Climbers – Where the audience are
driven by improving their hierarchy in the
social ladder.
Caregivers- Where the audience sympathize
with the characters situation.
Explorers – Where the audience are driven by
social change.
Survivors – Audience members who want the
security and routine of knowing the
characters will be ok or something will be
resolved.

Maslow in Q’s Audience
 The category that would best suit Q’s audience class
would be in the ‘Explorers’ category because the target
audience of Q are regularly driven by the change in the
social climate and are interested in the current affairs of
what’s going on in the music industry today.

Evidence of Email to Bauer
Media – Q Magazine

Workers Responsible for
Publishing Q Magazine
The publishers for Q Magazine are Bauer Media.
The following people are responsible for the making of the
Magazine:
Senior Editor: Matt Mason
Associate Digital Editor: Paul Stokes
Editor in Chief: Phil Alexander
Editor: Andrew Harrison
Associate Production Editor: Simon McEwan
Senior Editor:
Matt Mason
http://www.qthemusic.co
m/author/paulstokes/
Associate
Digital Editor:
Paul Stokes
Editor in
Chief: Phil
Alexander
Editor:
Andrew
Harrison
Associate
Production
Editor: Simon
McEwan

Job Roles at Q
Editor in Chief: Phil Alexander:
Phil Alexander’s role as Editor in Chief is to make sure the
magazines are properly edited. He is required to make any
extra changes or some corrections to the content that will be
exclusive in the magazine, their edition will improve the quality
of the magazine making it better and more able to be released.
Publishers: Bauer Media :
Bauer Media’s role as Publisher is to make sure the presenting
of the magazine is somewhat entertaining and readable to the
intended target audience. They are required to select any
content that they think is required and usable for the
publications of their magazines.
https://twitter.com/philalexanderuk

Job Roles at Q
Senior Editor: Matt Mason
Matt Mason’s role as Senior Editor is to oversee lower-level editorial positions which includes
writers, proofreaders, copy editors and junior editors. Matt Mason sometimes works directly
with the publisher in making editorial positions for publications. He also creates submission
deadlines and timetables for advertising copy, proofreading, layout, print publication and
distribution.
Associate Digital Editor: Paul Stokes
Paul Stokes’ role as Associate Digital Editor is for taking consumer-targeted web content from
concept to publication by overseeing a team of staff and freelance contributors and coordinating
with internal marketing departments. He may develop strategies for generating meaningful
content that brings in a high volume of visits, i.e. cheap rates of subscriptions on Q’s website.
The content will typically include written news articles, video interviews and behind-the-scenes
features and a variety of interactive apps.
Editor: Andrew Harrison
Andrew Harrison’s role as Editor is to supervise the other editors and writers. He works to
develop each issue’s editorial, working with other editors to finish the final editions for specific
stories. He may or may not write articles, but he has to review all articles for content before it’s
published.
Associate Production Editor: Simon McEwan
Simon McEwan’s role as associate Production Editor is to oversee the entire publication of Q
Magazine. He works with the authors, editors, artists and Q’s marketing department to make
sure a the making of the magazine is pleasurable to the audience. He has to keep
communication flowing between all required departments and observe the costs of the
magazine editing production.
https://uk.linkedin.com/in/matt-mason-6b2b912a
https://uk.linkedin.com/in/paul-stokes-01451760
https://uk.linkedin.com/in/andrewharrisonuk
https://uk.linkedin.com/in/simon-mcewen-aba7403b

Why a Production Process is
required?
 Like the magazines of XXL, Q, Kerrang and Mojo, I have made a
production plan that details what everyone in my production team
does and for each day, there’s a deadline for producing, designing,
constructing and building. Each instruction is detailed so that there
is enough information for them to follow through with. Personally, I
chose to make a Production Process because it can benefit my
magazine a lot as my magazine is guaranteed a higher quality end
product as time and organization is put into the making of the
magazine. Also, I’m able to save money as I plan how many pages
we need and I make sure there’s enough stories and content to fill
those pages. Also, there’s lower operating costs and lastly, it’s
easier to make better decision when trying to finalize the layout for
the magazine.

Production Process
 FIRST STEP: Date of Q Magazine’s – the first step in this
whole process is to settle on the date of Q’s due release. The
date of release is when you want the magazine to be released
to the public.
 SECOND STEP: Working with a schedule – this step is one of
the most important ones when it comes to the production of a
magazine. The schedule should be made in a way that there are
preventions for certain mishaps so that even when these
mishaps occur, you can always meet the day it’s due (deadline).
http://hosbeg.com/the-magazine-
production-process/

Production Process
 THIRD STEP: Budget for production of Q Magazine– the next step in this process is taken
during the process of the production of the magazine is the editing decisions. The editorial
decisions usually involve the magazine’s editing team planning what topics will be covered in the
next issue of Q. After deciding what article ideas or topics and photographs will be used in the
magazine, the editing team will now make the budgeting decisions.
 FOURTH STEP: What Content they want to use– the content choosing process is probably the
most important step because without content we simply cannot have the magazine. Content for the
magazine is very ‘key’. It is at this stage that artwork and graphics are also worked on. The artwork
is known as pictures that are going to be placed in the magazine. Graphics are the pictures or
images that are designed with a computer program, i.e. Photoshop or InDesign.
production-process/

Production Process
production-process/
FIFTH STEP: Sub-editing – this is the next step in the production
process. Sub editing is focused one important thing, which is quality. This
step involves the following important things:
• Checking the legitimacy of all facts used in articles for Q
• Making sure that grammar and punctuation are accurate for the articles
• Making sure that all articles have the same house style
• Working on the layout of the articles…..
SIXTH STEP: Page Layout – in the main big publications, there is a special
work team that are responsible for page layouts called the layout staff. Their
job is to layout the various pages that come together to make the magazine.
In performing this task, they use very powerful Adobe Desktop Publishing
programs such as InDesign to get the job done. It is at this stage that
adverts from advertisers are placed into the content.

 SEVENTH STEP: Proofreading the articles for Q – The next step in this process is re-reading
the text in all articles to make sure it’s adequate for release. The editorial department will print out a
copy of the magazine for the sole purpose of reading through to re-correct any mistakes in it. The
editorial team keeps proofreading until every member is satisfied that all mistakes have been
made.
 EIGHTH STEP: File emailed to printer – After the re-reading stage, there’s a DTP file of the entire
magazine which is sent to the printer whose job will be to print the magazine. Before the release of
the magazine, there is another process called the ‘’Pre-press’’ which means that it’s checking to
make sure that you are sending all the fonts and images that will be required for the magazine with
your file. Once this stage is finished, their printing staff will then take over. Before the printing staff
prints loads of copies requested by the publication, the staff first prints a few copies and sends
them to the publication’s editor for checking once again.
 NINTH STEP: Distribution – this is the final stage in the stage development of Q magazine. Q’s
printing staff will package them neatly and send them to a warehouse. From the warehouse, the
magazines are then distributed and then sold to their audience.
production-process/
Production Process

Readership Online
 The table above stats that there was a total of 48K people
who have read Q. Q audience don't define themselves by the
music they listen to. Music is an important passion and art
form, but their love of music will never be to the detriment of
their other passions, such as film, sport and comedy.
According to a survey from June 2012, a total of 360K adults
had read the magazine. It was read by 0.7 % of the
population.
http://origin.mediauk.com/magazines/36219/q/readership-
figures
Magazines ABCs: NME print sales drop below 15,000
Magazine Combined Total Average Circulation Combined Total Prior
Period Change
Kerrang! 33,024 -5.99%
Mojo 70,667 -4.77%
NME 15,830 -18.78%
Q 48,353 -8.39%

Website Analysis of Q
As you can see
From the toggle bar,
Q are giving away
tickets to concerts.
this is done as a way
of bringing in new
customers as they
will be interesting in
gaining tickets to go
To a concert.
At the top of the
Website, you can see
Links for Twitter,
Facebook, Pinterest,
Instagram and YouTube
(synergy).
The links are used as a
Guide to observe the
Information and pictures
On Q. Also, this can be a
platform for them to gain
more followers on social
media as they’re targeting
an audience of 15+ who
are heavily involved in
social media.
At the top of the website, there’s an opportunity to
subscribe to Q’s website. Doing this, will help them
gain a larger audience as it gives them the
platform to release their best articles and features
which will targeted towards the increased
production of their magazines.
At the top of the website, you can
see that’s it’s called the ‘Latest
issue’, this shows us that they’re
able to keep their audience
updated on the latest articles,
interviews and editions. This
helps them to keep their
audience as they’re able to give
them more updated information
to keep them satisfied.

Unit 13 – Front cover Analysis
The use of a clear cut
masthead and strapline is
definitely one of the most
important features that are
used in a magazine article.
This connotes to the reader
that the magazine is of high
importance and is of a
professional quality.
Another code that is referred to as the
technical code of the primary image. This
is mainly focused on a close up image of
the artists’ face. The use of the close up
creates interest for the reader to find out
why the style used has been chosen. With
my photograph I will use Photoshop, this is
so I can deliver a professional quality image
that is suitable for being the main feature of
the my pages.
More visual codes that I myself will plan
to include on the front cover are basic
symbols such as the plus sign (+), this will
notify the reader of extra content that will be
made available. Secondly, borders around
text that is typically seen on certain
magazines will be used. The different shape
on the page draws the eye well whilst also
keeping it away from other text so it does not
get lost within the majority of the name and
image of artists.
The variety of text size and font draws
attention and is an eye-opener for readers to
look at certain articles that are advertised. It
creates a diversity of content whilst also
grabbing the readers attention with ‘star appeal’
which is the use of including famous artists on
your pages to further promotion and
advertising.
The barcode there features the date
of the publication and the price of the
magazine.
The image is placed directly in
the centre to add attention to the
main image as the headline is what
sells the magazine as the readers will
only buy it just for the person that is
featured. Also, it conveys that
they’re the centre of attention as
they’re the one that is featured on the
front.
The strapline, ‘the world’s best music magazine’,
conveys to the reader that based on their sales and
readership that they are the best and most sold out
magazine ever. The verbal code also conveys to the
reader that they’re confident with the content that they
release.
The cover stories are featured at the
front of the magazine to notify the reader
the information that they can read and
what is featured on the magazine.

Unit 13 – Double Page Spread (DPS) Analysis
Within the main article of the double page spread,
there’s an vastly oversized J in the background of the
writing, this is an effective method of attracting the
readers attention to the start of the text. To accentuate
its presence they have coloured the drop capital in the
typical Q magazine red, this is contrasting with the
main body of text which is black.
One of the main features of the
double page spread that I plan to
include is an image that ranges
over more than half of the page.
A technical code of this will be
the shot type, which will be
focussed with a long shot of the
artist. I plan to do this within the
the technical conventions of my
magazine this is so it gives the
most dramatic effect possible.
Underneath the main image a pull quote is
coloured in bold red and white text from the
interview that was done. The purpose of this is to
focus on the most central and amusing aspects.
The quote has been positioned at the bottom of the
page so it can be easily seen against the image.
The stand first for this article is below the main quote. I feel that within
this example pairing the quote and stand first together does not work as
well because there are no effective eye-catching aspects other than the
drop capital. On my double page spread for the magazine I will choose to
position the stand first above the main body of text, this is so that the reader
is attracted to the larger text first off and will then continue to read on into the
article.
The page number is featured at
the bottom of the page on the left
hand side to help the
reader identify what page certain
content is
on.
The main image is placed on the left
as it gives the idea to the reader that the
DPS is based on them and that’s what
the content is about.
The headline is at the top of the
magazine to convey to the reader
what the content is about.

Colour Scheme
 Q Magazine are unique for their known 3 main colours - red, black
and white. The choice of colour scheme match their esque and makes
their articles more bold and interesting to look at. The use of colours
are made consistent throughout the magazine to imply how the style
can be kept the same. The colour black connotes to the reader that
the content in their magazine is simple but effective. The colour red is
used as ‘eye-catching’ as it has a shiny gradient and it’s easier for a
reader to grab attention of the magazine and buy it. As similar to the
colour black, the colour white connotes to the reader that the content
in their magazine is simple yet effective as there’s no over the top
designs or colours in their magazine layout/design.

Colour Scheme: Masthead
As you can see from the examples shown of each Q Magazine edition from covers,
the mast head is always positioned in the top left corner. This is so, as soon as the
reader has a look at their (Q) magazine, the first thing they'll see is the mast head,
as well as the image of the artist, and they'll automatically be aware that it's a Q
magazine. They use the same masthead in all of the magazines they produce, with
the same font, layout and colours. This is because they want to keep the
consistency throughout the magazine. Sometimes, in some of the magazines, the
masthead may be overlapped by the image of the artist, and other times it’s in front
of the image of the artist, as you can see in the examples below. This masthead
can also be seen as a logo, this is due to it being only one letter and the effect of
this is that it will be memorized by the target audience and it is straight to the point.

Colour Scheme 2: Layout
 The magazine in the middle and to the right both have
a certain layout. They have a frame that is surrounding
the images centered on the magazine cover. this
makes the magazine look professional and makes the
images bold and be the only thing you focus on. Also,
the image itself goes with the caption which makes it all
stand out even more.

Purpose of the Magazine
 Their slogan, ‘The best music magazine' convey that
there years of legacy and consistent sales prove them
to be at one of the best publications in the media
industry. Their boldness and confidence help them as
they convince their readers that they have belief that
they are the best.

Connotation of Strapline
 The denotation of the strapline is paced within the
masthead to convey their equally important position.
Furthermore, the streamline is written in a 'script' style
font to imply that it was handwritten which will give it
more value to the target audience.

Readership Online
 Mojo (magazine)
 Mojo 171, the February 2008 issue
 Editor-in-Chief Phil Alexander
 Categories Music magazine
 Frequency Monthly
 Total circulation (June 2013) 79,345
 As you can see from the table above, the total circulation for Mojo Magazine is
circulated to be around 80K. The issue is dated back to February 2008.
(http://www.pressgazette.co.uk/full-2015-mag-abcs-breakdown-cosmopolitan-bucks-
trend-uk-magazines-decline-average-4-cent/))
 Mojo Magazine have their own YouTube channel, Facebook and Twitter page. They
have over 3K YouTube subscribers, 85K Facebook followers and an estimation of around
100K Twitter followers.

Publisher
Their magazine is published by Bauer Media. Bauer is a
UK based media group that is divided into two forms of
media, Radio and Magazine. the magazine started in
1933 when angling Times was up and coming, after that;
it's grown to become one of the highest selling platforms
in the last 50+ years. They have sold over 300+
magazines in over 20 countries.

Unit 13 - Planning and Pitching – Front
Analysis Strapline – the strapline
sounds quite strong by using
the word ‘The’ which implies
that they are promoting
themselves as the best music
magazine.
Cover lines - the cover lines
indicate what the magazine
contains and break down the
key information for the
consumer.
BARCODE
Puff promotion – the puff
promotion conveys that they
want their consumer to have
a opportunity to have a free
copy rather buying it
separately.
Strapline – the strapline
sounds quite strong by using
the word ‘The’ which implies
that they are promoting
themselves as the best
music magazine.
Date and Price – 4.80
‘2013’
Main Story – the headline
connotes how unmissable
this magazine issue and the
word ‘genius’ connotes how
important she is also they
are complimenting her
because of her work and to
signify her success in the
music industry.

Unit 13 – Double Page Spread
(DPS) Analysis
Main Image – the main images
of both artists conveys that the
reader is the main focus of the
article so the positioning of the
image proves that. Also, it could
convey how different they are as
they are positioned in both sides
of the article.
Color of text – The line, ’BEST OF
BOTH’ is bolded in two contrasts of
orange to convey how both artists are the
best of their generation and could imply
how different they are from the rest of the
artists as they have a legendary status.
Pull Quote - Underneath the main image is a pull quote which is
coloured in orange and white and it’s a quote straight from the
interview. The purpose of this is to focus on the most central and
important aspects. The quote has been positioned at the bottom of the
page so it can be easily seen against the rather dark background.
Stand first - The stand first is
included in this article. I feel that
example pairing the quote and stand
first together as well because there
are no effective eye-catching aspects
other than the main attraction; the
drop capital. On my double page
spread for the magazine I will choose
to position the stand first above the
main body of text, this is so that the
reader is attracted to the larger text
first off and will then continue to read
on into the article.

Content’s Page
Instead of a heading, the magazine
masthead has been positioned in the top
third of the page. Below that are the cities.
A quote from one of the main features is
positioned in the bottom of the page. this
is to give an insight into the magazine
and will the reader really enticed.
The primary image of the magazine is
photo shopped to be of really high contrast
to convey it's appeal to the audience.
The colour scheme is just black and white
to convey it's dark nature and it's plain but
consistent colour layout.

Form and Style
 Mojo magazine has a consistent style through their
variations of fonts, page layouts and images that they
incorporate into their articles. They keep the house
style consistent as it generates interest from readers
due to their consistency. Mojo magazine only use black
and white to portray their basic but effective stylization.

Frequency and Price
 The price of a Mojo magazine is currently £4.99. This
is a similar price range to many other music magazines
that are available in the UK. Additionally the magazine
is released on a consistent 1 month basis, this is due to
fact that the magazine has a large amount of content
and focuses on the music news that has happened in
the month prior.
http://www.mojo4music.com

Genre
 The genre of Mojo magazine is mainly for people who
enjoy rock music, the primary genre is alternative rock.
Mojo targets it's audience by focusing mainly on classic
rock, i.e. White Stripes, Guns & Roses. Furthermore,
Mojo magazine demonstrate that rock music also has
an impact due to the variations of classical rock artists.
http://www.mojo4music.com/

Target Audience
 Mojo is known to be an alternative rock magazine that will mainly focus on rock
music and its sub genres of it. It also focuses on the passion for classic rock and
the artists involved in the genre. Mojo targets it's audience by concentrating mainly
on ALTERNATIVE Rock. The ideology of Mojo implies that rock is considered that
of a high value due to the different options of rock music and its overwhelming
content. The age demographic usually ranges from as mid as 25 to as old as 65+.
This is of similar to their rivals XXL, Q and Kerrang!
The diagram on the left shows the
percentages of ages demographically
across the magazine’s audience. This
diagram refers to ‘Hartley’s 7
Subjectivities’, which puts into
consideration the the gender, age,
ethnicity class, self-image, nation and
family when looking at the statistics.
http://magazines.bauermediaadvertisin
g.com/magazines/detail/Graph for Mojo DEMOGRAPHIC

Maslow in MOJO’s Audience
 The category that would best suit MOJO’s audience
class would be in the ‘Explorers’ category because the
target audience of MOJO are regularly driven by the
change in the social climate and are interested in the
current affairs of what’s going on in the music industry
today.

Hartley
 There are seven subjectives to describe the target audience for MOJO and they’re referred to as:
 1. Age – The average reader is usually over 18+. This group is targeted by genres such as Classical
rock as they’re known to be much more mature and appreciative of rock music
 2. Gender – The magazine is predominantly male and is intentionally targeted only for men.
 3. Class – The social class for an average MOJO reader is in the C, D and E group class of the
Audience Demographic.
 4. Ethnicity – The ethnicity is predominantly Caucasian as they’re the most targeted group for rock
music as compared to a person of Black descent who would favor music more like jazz or rap music
(stereotypes - https://en.wikipedia.org/wiki/Stereotypes_of_African_Americans)
 5. Self-Image – The average reader of MOJO will either be working, unemployed or a student and
often wear what is socially popular amongst their social group.
 6. Nation – The average reader will be from the UK as the magazine is mainly distributed around the
British regions.
 7. Family -

A Higher management, bankers, lawyers, doctors and other professional
B Middle management, teachers, creative and media people e.g. graphic designers etc.
C
1
Office supervisors, junior managers, nurses, specialist clerical toff – white collar
C
2
Skilled manual workers, plumbers, builders – blue collar
D Semi-skilled and unskilled manual workers
E Unemployed, students, pensioners, casual workers
Mojo magazine is an eclectic of all forms of Rock music. According to the socio-
economic graph the target audience would most likely be in the main be in their
demographic of E and D. I have chosen this demographic group to be their target
audience because for E they are unemployed but they might have money to buy
my magazines and the students who are unemployed are quite young so my
choice of genre could influence them to buy my magazines. I have chosen D
because they’re most likely older but they can buy more articles as compared to
the E group.
AUDIENCE DEMOGRAPHICS

Graham Burton: Socially and Media grouped
audiences
 Graham Burton has a theory about classifying audiences by
their social and media grouping. According to the socio-
economic graph the target audience would be demographics
of E and D because the demographic would be young
because they probably won’t have jobs but they would have
enough money to buy the articles. Mojo’s target audience is
centred for ages 25+ of all genders. The likeliness will be
that they’re American but they could be British as well
because all the publications are circulated around those
countries; they’ll most likely be fans of rock music and white.
The media grouping for MOJO’s Magazine’s target audience
will be fans of rock music and other forms of rock and indie.

PSYCHOGRAPHICS
MAINSTREAM
ERS
SEEK SECURITY. Tend to be domestic, conformist, conventional, sentimental – favour
value for money family brands. Nearly always the largest group
ASPIRERS SEEK STATUS. Materialistic, acquisitive, orientated to image and appearance, persona and
fashion. Attractive packaging more important than contents, Typically younger people, clerical and
sales jobs.
SUCCEEDERS SEEK CONTROL. Strong goals, confidence, work ethic, and organisation. Supports stability. Brand
choice based on self-reward, and quality. Typically higher management and professionals.
RESIGNED SEEKS SURVIVAL. Rigid and authoritarian values. Interested in the past and tradition. Brand
choice stresses safety, familiarity and economy. Typically older people.
EXPLORERS SEEKS DISCOVERY. Energy, individualism and experience. Values difference and adventure.
Brand choice highlights satisfaction, and instant effect. The first to try new brands. Younger
demographic – students.
STRUGGLERS SEEKS ESCAPE. Alienated and disorganised. Few resources beyond physical skills. Brand choice
involves impact and sensation. Buys alcohol, junk food, lottery tickets. D and E demographic.
REFORMERS SEEKS ENLIGHTMENT. Freedom of restrictions and personal growth. Social awareness and
independent judgment. Anti-materialistic but aware of good taste. Has attended higher education
and selects products for quality.

KATZ
Diversion – This means where the audience
Can RETREAT from their reality and engage
Themselves into the content.
Personal Identification – This means where the
Audience are able to relate to a character or
Their problem.
Personal Relationship – Where the audience
are able to gain a following (audience) and bond
with character or a bunch of different characters.
Inform & Educate– Where the audience LEARN
something from engaging into the text/content.

KATZ
1. Diversion – I believe MOJO release good content
which is useful in a way to indulge into their information
and is good to learn about all the most recent songs and
news amongst the genre of music.
2. Personal Identification –MOJO Magazine they
advertise a lot of opportunities for readers to get
involved, and sometimes the people that may be
resented in Q, may simply reflect us, and how we usually
are.
3. Personal Relationship –You can read about and learn
about the most recent news on MOJO, this can help to be
updated with the most recent gossip with your friends.
4. Inform & Educate– So much information about the
genre they represent is learnt throughout the magazine
publications. MOJO allows their readers to have updated
news on the current events occurring in the Media Industry.

Evidence of Email to Bauer
Media – Mojo Magazine

Workers Responsible for
Publishing MOJO Magazine
The publishers for MOJO Magazine are Bauer Media.
The following people are responsible for the making of the
Magazine:
Senior Editor: Phil Alexander
Picture Editor: Matt Turner
Editor in Chief: Mark Winslade
Deputy Editor: Andrew Male
Associate Production Editor: Paul Stokes
Author: Ross Bennett
Writer/Production Editor: Geoff Brown
Senior Editor:
Phil Alexander
Picture
Editor: Matt
Turner
Editor in Chief:
Mark Winslade
No Image
Found
Deputy
Editor:
Andrew
Male
No Image
Found
Associate Production
Editor: Paul Stokes
No Image
Found
No Image
Found
Author: Ross
Bennett
Writer/Production
Editor: Geoff
Brown
No Image
Found

No Editor in
Chief: Mark
Winslade
Image Found
Job Roles at MOJO
Editor in Chief: Mark Winslade
Mark Winslade’s role as Editor in Chief is to make sure the
magazines are properly edited. He is required to make any
extra changes or some corrections to the content that will be
exclusive in the magazine, their edition will improve the quality
of the magazine making it better and more able to be released.
Publishers: Bauer Media :
Bauer Media’s role as Publisher is to make sure the presenting
of the magazine is somewhat entertaining and readable to the
intended target audience. They are required to select any
content that they think is required and usable for the
publications of their magazines.
https://en-gb.facebook.com/deapvally/posts/591232140898896
https://uk.linkedin.com/in/markwinslade
https://www.bauermedia.co.uk/

Job Roles at MOJO
Senior Editor: Phil Alexander
Phil Alexander’s role as Senior Editor is to oversee lower-level editorial positions which includes
writers, proofreaders, copy editors and junior editors. Phil Alexander sometimes works directly
with the publisher in making editorial positions for publications. He also creates submission
deadlines and timetables for advertising copy, proofreading, layout, print publication and
distribution.
Picture Editor: Matt Turner
Paul Stokes’ role as Picture Editor is to be responsible for selecting, editing, positioning and
publishing photos to go with the text of a publication. Matt Turner might also supervise staff
photographers, give photo assignments and make sure that others complete their work on time
to get prepared for the next release.
Deputy Editor: Andrew Male
Andrew Male’s role as Deputy Editor is to supervise along with the senior, the other editors and
writers. He works to develop each issue’s editorial with the senior editor as well as the other
editors to finish the final editions for specific stories. He may or may not write articles, but he
has to review all articles for content before it’s published.
Associate Production Editor: Paul Stokes
Paul Stokes’ role as associate Production Editor is to oversee the entire publication of Q
Magazine. He works with the authors, editors, artists and Q’s marketing department to make
sure a the making of the magazine is pleasurable to the audience. He has to keep
communication flowing between all required departments and observe the costs of the
magazine editing production.
No Image
Found
No Image
Found
www.mojo4music.com/author/phil-alexander/
https://uk.linkedin.com/in/matt-turner-8068337
www.mojo4music.com/author/andrew-male
www.mojo4music.com/author/paulstokes

Production Process
production-process/
FIRST STEP: Date of MOJO Magazine’s – the first step in this whole
process is to settle on the date of MOJO’s due release. The date of release is
when you want the magazine to be released to the public.
SECOND STEP: Working with a schedule – this step is one of the most
important ones when it comes to the production of a magazine. The schedule
should be made in a way that there are preventions for certain mishaps so
that even when these mishaps occur, you can always meet the day it’s due
(deadline).

Production Process
production-process/
THIRD STEP: Budget for production of MOJO Magazine– the next step in this process is
taken during the process of the production of the magazine is the editing decisions. The editorial
decisions usually involve the magazine’s editing team planning what topics will be covered in the
next issue of MOJO. After deciding what article ideas or topics and photographs will be used in
the magazine, the editing team will now make the budgeting decisions.
FOURTH STEP: What Content they want to use– the content choosing process is probably
the most important step because without content we simply cannot have the magazine. Content
for the magazine is very ‘key’. It is at this stage that artwork and graphics are also worked on.
The artwork is known as pictures that are going to be placed in the magazine. Graphics are the
pictures or images that are designed with a computer program, i.e. Photoshop or InDesign.

 FIFTH STEP: Sub-editing – this is the next step in the production process. Sub editing is
focused one important thing, which is quality. This step involves the following important things:
 Checking the legitimacy of all facts used in articles for MOJO
 Making sure that grammar and punctuation are accurate for the articles
 Making sure that all articles have the same house style
 Working on the layout of the articles…..
 SIXTH STEP : Page Layout – in the main big publications, there is a special work team that are
responsible for page layouts called the layout staff. Their job is to layout the various pages that
come together to make the magazine. In performing this task, they use very powerful Adobe
Desktop Publishing programs such as InDesign to get the job done. It is at this stage that adverts
from advertisers are placed into the content.
Production Process
production-process/

 SEVENTH STEP : Proofreading the articles for MOJO – The next step in this process is re-
reading the text in all articles to make sure it’s adequate for release. The editorial department will
print out a copy of the magazine for the sole purpose of reading through to re-correct any mistakes
in it. The editorial team keeps proofreading until every member is satisfied that all mistakes have
been made.
 EIGHTH STEP: File emailed to printer – After the re-reading stage, there’s a DTP file of the entire
magazine which is sent to the printer whose job will be to print the magazine. Before the release of
the magazine, there is another process called the ‘’Pre-press’’ which means that it’s checking to
make sure that you are sending all the fonts and images that will be required for the magazine with
your file. Once this stage is finished, their printing staff will then take over. Before the printing staff
prints loads of copies requested by the publication, the staff first prints a few copies and sends
them to the publication’s editor for checking once again.
 NINTH STEP: Distribution – this is the final stage in the stage development of MOJO magazine.
MOJO’s printing staff will package them neatly and send them to a warehouse. From the
warehouse, the magazines are then distributed and then sold to their audience.
production-process/
Production Process

Website Analysis of MOJO
As you can see
From the navigation bar,
MOJO are giving away
tickets to concerts.
This is done as a way
of bringing in new
customers as they
will be interesting in
gaining tickets to go
To a concert.
At the top of the website, there’s an opportunity to
subscribe to MOJO’s website. Doing this, will help
them gain a larger audience as it gives them the
platform to release their best articles and features
which will targeted towards the increased
production of their magazines.
At the bottom of their website,
you can see links for Twitter,
Facebook, Pinterest, Google+
Tumblr and YouTube
(SYNERGY).
The links are used as a
Guide to observe the
Information and pictures
On MOJO. Also, this can be a
platform for them to gain
more followers on social
media as they’re targeting
an audience of 15-25+ who
are heavily involved in the usage
of social media.
At the top of the website,
you can see that’s it’s
called the ‘Features’, this
shows us that they’re able
to keep their audience
updated on the latest
articles, interviews and
editions. This helps them
to keep their audience as
they’re able to give them
more updated information
to keep them satisfied.

Relationship between the
Distributor and the Consumer
 Mojo has connections worldwide. Their website give
you a chance to subscribe to their articles and you’re
able to print versions of their articles and then buy. This
allows them them to have an unlimited amount of sales.
There are some types of subscriptions, such as printed
and digital versions of their articles.

Relationship between the Magazine
and the Audience
 Mojo offer a lot for their customers. An example of this
is them giving the readers a chance to subscribe to
their magazines and articles as well as let them view
their content on the webpage. Sometimes, they
produce newsletters updating their readers on the
changes that they’ve made and what they’re releasing.

Readership Online
Social Media Statistics from March 2015
YouTube Subscribers
Source: https://www.youtube.com/user/MOJO4MUSIC
Over 3K
Facebook Fans
Source: https://www.facebook.com/
80K
Twitter Followers
Source: https://twitter.com/
100K
Mojo Magazine have several social
media coverage. They have
connections in Twitter, Facebook and
YouTube.
http://www.mojo4music.com/

Colour Scheme
 The colour scheme is consistent as it uses only black
and white. The colours are consistently used
throughout the page and link in well with the other
articles. the font's used are very simplistic, suggesting
that the target audience would be quite relaxed and
simple and do not need any bold font to keep them
interested. Black and White is mainly used to connote
that the theme of the magazine is indie and rock, black
and white are the best colours to use to represent that
style of music.

Connotation of Masthead
 The denotation of the masthead is that is it is bold and
has a shadow effect behind it to make the graphic logo
more bold towards the reader which makes it easier for
their target audience to find the magazine and more
eye-catching.

Genre
 The genre of GE Magazine (my magazine) will
mainly be an eclectic of rock and rap music, the
primary genre is rock music. GE targets it's audience
by focusing mainly on rap rock, i.e. Linkin Park
because I need a wider audience and I think it’s more
benefitting to target both audiences.
 Preferably for GE Magazine, I would have the
dimensions of my magazine to be measured at around
8 3/8’’ x 10 7/8’’.

Genre
 The genre of TRAP Magazine (my other magazine)
will mainly Hip-Hop and R’n’b music. TRAP targets
it's audience by focusing mainly on rap stars, i.e.
Drake, Jay z, Kanye, J-Cole and Kendrick. I chose this
genre because I need a wider audience and I think it’s
more benefitting to target audiences within the Black
community as well as other races to have a diversely-
read magazine.
 Preferably for TRAP Magazine, I would have the
dimensions of my magazine to be measured at around
8 3/8’’ x 10 7/8’’.

Publisher
• Golden Era Magazine and TRAP Magazine will be published by Bauer Media
Group. They’re one of the most successful high-end media companies around
the globe. Over 570 magazines, over 300+ digital products, and 50 radio and
TV stations reach millions of people around the globe.
• Bauer Media Group have published magazines like Q, XXL, MOJO, Kerrang
and etc.
• The company’s portfolio also include printing companies, postal services and
services in the fields of distribution, marketing and media sales. The Group’s
turnover is stable at more than two billion euros. With a new global positioning
strategy, the Bauer Media Group underscores its passion for people and
brands. The claim ‘’We think popular’’. highlights the Bauer Media Group’s
perception of itself as a publisher of popular media and provides inspiration
and motivation to its more than 11,000 employees in 16 countries (sourced
from: https://www.bauermedia.co.uk/)

Contents Slide
 For the contents page of GE, there will be features from
bands such as Arctic Monkeys, Pink Floyd, The Beatles,
Linkin Park and Guns N’ Roses.
 There will also be a Review section similar to Q’s which will
detail opinions and ratings for each song and album.
 Every page will feature the date of its publication and the
page it’s on.

Contents Slide
 For the contents page of TRAP, there will be features from
artists/bands such as Run DMC, NWA, Logic, Drake, Kanye,
Eminem and Public Enemy.
 There will also be a Review section similar to XXL’s which
will detail opinions and ratings for each song and album.
 Every page will feature the date of its publication and the
page it’s on.

Generation
of Ideas
Colour
Names for
my
Masthead
Identity of
Brand
Images
used for
my
Magazine
Release
Date
Target
Audience
Range
Price of my
Magazine
Price: The price range that I
will set on my magazine will be
set around £1.30, this is so that
my fans can buy the magazine
all the time without worrying
about their own expenses.
Identity of brand : There will
be certain features that will be
seen consistently throughout
the magazine which will
include technical convergence,
this is like self-advertisement
of the brand. Social media
links such as Twitter,
Snapchat, Instagram and
Facebook will be utilized with
GE Magazine to make sure
there’s enough entitlement to
the magazine and there is
sufficient advertising.
Images: For my front cover, the main
image will always be centred in the
middle with new stars and musicians.
This implies that the presence and
strength of the eclectic of both genres;
rock and hip-hop, as well as promoting
and advertising the main article of the
artist that is featured. The technical
code of this image will most likely be a
medium shot or a close up.
Masthead Names:
Golden Era = GE (Could
use this chosen name to
convey we’re in a golden era
of music and how this is the
most popular period of music
ever)
Music = M (Simple name to
define the magazine)
Release Date: The magazine will be released on a weekly basis. Strategically, I chose to
release it on a weekly basis because the price is affordable and I can achieve a regular
fan base by selling weekly.
Target Audience:
My target audience for the
magazine will be of ages 13-
25. I chose this range mainly
because of the genre of the
magazine consist of rock music
but may also have odd features
of R ‘n’ B and Hip Hop. My
intended target gender of the
magazine will be dominantly
male. As for the content, I will
make sure there’s enough
advertisement towards both
genders; Male and Female. I
looked at other magazine such
as XXL to make my choice on
the content and age range.
Colour Scheme:
The colour scheme of the magazine will be black, gold and white. I
have chosen this colour scheme as this can convey to the reader that
the content is earthly and natural but can be effective as the colours
are sort of similar to what XXL or Q would use. They use their main
colour consistently throughout some of their magazine layouts. The
colour scheme in both drafts are the same but the layout will be
different to convey originality and it’s different.
Planning and Pitching – “Mind Map’’ 1

Generation
of Ideas
Colour
Names for
my
Masthead
Identity of
Brand
Images
used for
my
Magazine
Release
Date
Target
Audience
Range
Price of
my
Magazine
Price: The price range that I
will set on my magazine will be
set around £3.50, this is so that
it makes my audience more
anticipated to buy my
magazine and it makes them
more interested waiting for the
next edition to come out.
Identity of brand : There
will be certain features that
will be seen consistently
throughout the magazine
which will include technical
convergence, this is like self-
advertisement of the brand.
There will be social media
links with GE magazine; we
plan to use Facebook, Twitter
and Instagram
Images: For my front cover, the
main image will be of new stars and
musicians. This implies that the
presence and strength of the hip
hop genre, as well as promoting
and advertising the main article of
the artist inside. The technical code
of this image will most likely be a
medium shot or a close up. This is
because the reader will be able to
judge their facial expression and
body language which will entice
them to find out more about the
artist.
Masthead Names:
BEATS! = B+
Music Edition = ME
T = TRAP (chosen
name)
Release Date: The magazine will be released on a monthly basis. Strategically, I chose
to release it on a monthly basis because the price is set so high that it will be unattainable
for a normal person to buy all the time so it was smarter to keep the fan base interested
and more anticipated for the next release.
Target Audience:
My target range for the magazine
will be of ages 16+. I specifically
chose to use this range because
of the genre of the magazine
consisting of mostly R ‘n’ B and
Hip Hop The target gender of the
magazine will be equal. My aimed
target gender of the magazine will
be dominantly male. As for the
content, there will honestly be
more advertisements aimed at
men rather than women. I looked
at other magazine such as XXL to
make my choice on the content
and age range. For the front
cover, there will different artists
that will be represented from both
genders so that there is equality in
GE Magazine.
Colour Scheme:
The colour scheme of the magazine will be red, black and white. I have
chosen this colour scheme as this can convey to the reader that the
content is plain but effective as this similar to other magazines such as
Q and XXL. They use their main colour consistently throughout the
magazine layout.
Planning and Pitching – “Mind Map’’ 2

Planning and Pitching – “Mood Board’’
REBELLION
OPPRESSION
EMOTION
DEEP

Mood Board Conclusion
Linkin Park is one of my
main inspirations for
combining two genres of
music for one. They have
revolutionized rock music
by ushering in a new
generation of rock music
and the involvement of rap
music.
This picture of The
Beatles is different to
other stereotypical
artists who wear
skinny jeans, eyeliner
and leather jacket.
This picture conveys
that you can dress
smart but be a rock
star simultaneously.
Pink Floyd is one of the
most known and iconic
rock bands and they’re
one of the only high
figures to represent my
magazine and be the
main pioneer in ushering
in further popularity of
rock music during their
era.

Planning and Pitching – “Mood Board’’
TRAP
RAP
GUNS
REBELLION
VIOLENCE

Mood Board Conclusion
The heavy involvement
of jewellery displayed in
the picture conveys it’s
power and influence
amongst the world of
Hip Hop and the hand
gestures represent the
eagerness, coolness
and it’s involvement in
Rap videos as it has
been previously used.
This picture of Jay Z is
different to other
stereotypical artists who
wear Nike and Adidas
clothing. This picture
conveys that you can dress
smart and think savvy but
be ‘gangsta’ and cool
simultaneously.
The artists in the picture are
a legendary group who have
inspired many artists to
achieve their dreams and
enter the Hip Hop world. I
have used this in my mood
board as they do represent
a lot of Hip Hop which is
expressed through loud
words, bright clothing, gold
chains and gang signs.

Why I used a Graphic
Layout?
I’ve used a graphic layout to further make my Hand
Drawn Drafts more detailed and cleared as I was able to
add in more detail and conventions to it. I also used a
graphic layout to mark out where everything goes to make
sure the accuracy of my publication is perfect and there
are no slight imperfections.

Graphic Layout – FC 1
Masthead: I made it very clear for
anyone overlooking my magazine that
it should professional. I did so to
reflect on the style of XXL and Q, I
specifically chose to arrange the logo
onto the left hand side of the
magazine, right on the corner. I did
this to make my magazine more
noticeable and make my intended
audience buy my magazine and see
that the placement of the masthead is
one of the first things that they will
notice. Looking at Q and XXL, I was
inspired to do this style of
arrangement because they like to
include very bright colours that should
be one of the main aspects the reader
sees when they first pick up the
magazine.
Magazine Layout: I made sure to
really layout my conventions for the
magazine and I had to make sure it
looked professional with perfect
structuring, it also needed to be well
presented. The layout will need to be
strikingly similar to my inspiration; Q
Magazine.
Puff Promotion: I had moved
my puff promotion to the top right
of the bar so that it’s in clear view
of the reader and the reader can
overview it as well as be
intrigued by the offer and prizes
to come with. It will be one of the
first things that any reader will
see and it could possibly bring
more attention to GE Magazine.
Main Story: I made sure that my magazine worked above it’s potential and increase its
intended star appeal for my magazine. I decided to add my main story just below the image
and right on the left alongside the main headline. I made sure that I did this to ensure that all
the attention will be drawn to the story + title. To make the main story title more interesting I
could possibly add in a direct quote from the interview. Additionally, I thought that by placing
the main story underneath the magazine logo, when they view the logo they will see the story
as the most important thing within the magazine. Looking at my research of Q Magazine
many of their front covers have used this layout for the main story text.
Article Content and Information: With this
draft, I needed to have more features for my
artist in the magazine and I needed to add
more information about content relevant to my
topic. I had to plan this by including a
minimized textbox with the artist’s name. I
then had to add this over the image. This is
considered to be an eye opener for any one
observing GE Magazine.

Graphic Layout – FC 2
Strapline
The strapline is still positioned above the top of the magazine.
I have used a strapline again as it is vital for the magazine’s publicity
as well as it’s self promotion of the brand.
Masthead
I have used my masthead and
positioned it in the top left corner
of my magazine draft. I will be
using the same initials as before,
TRAP to mirror the other
magazine I’m aspiring from,
which is XXL and Q. The colours
that I will use for the masthead
will still be Red, Black and White.
I have used these colours to
convey its strong presence as
well as use dark yet powerful to
show the magazine’s self value.
Barcode
The barcode for my front cover is
positioned at the top on the right
hand corner, this style of format
is inspired from XXL Magazine.
Moreover, by checking the day of
when the magazine was
published, I can tell that it’s
either weekly or a monthly
edition. The barcode is able to
identify the price of the magazine
and its issue number.
Puff Promotion
I placed my puff promotion next
to my strapline. The use of puff
promotion is useful because it’s
easily going to be the first thing
that any customer will see and
instantly the customer will want
to know what it is.
Headline Quote
For my headline quote, I have
positioned it next to the image of
my artist to convey it’s equal
importance on the front cover.
Also, the use of a headline quote
will be similar to puff promotion
as it will be the next thing
everyone sees.

Graphic Layout – DPS 1
Main Headline
The main headline will be
centred in the top left corner
slightly overlapping onto the next
page. The main headline will
obviously be the largest text on
the page as it will have the most
impact and it will be the most
relevant.
Image of artist
I have used an image of a new
upcoming artist to be refreshing
and give the world an insight on
new upcoming artists that need
to be discovered and using my
magazine will be perfect for their
notice.
Information about Artist
Information about the artist will
also be featured in the DPS to
give the reader an insight on the
story and background of the
featured artist.
Quote from Interview
One of the quotes from the
interview will be used to make
the reader more intrigued on
what the artist had said and how
he feels about what is going on
in the world of music and their
views.
Interview
The interview will be available on my magazine
DPS. I have written a snippet of my interview into
the article to make the reader more intrigued on the
current affairs of rap and Hip Hop at the moment.
Also, it would be interesting for the reader to have an
in depth understanding of what was discussed in the
interview.

Graphic Layout – DPS 2
Main Headline
relevant.
Image of artist
upcoming artist on only one
page. The use of the image will
make the magazine more fresh
and new due to it being a new
artist.
featured artist.
A few quotes will be from the
the reader more interested in
what the artist thinks and how he
was feeling during the interview
as well as understand the artists’
views and understanding.
Interview
The interview will be available on
my magazine DPS. I have
written a snippet of my interview
into the article to make the
reader more intrigued on the
current affairs of my choice of
music genre at the moment.
Also, it would be interesting for
the reader to know the detail of
what was discussed in the
interview.

I chose to name my alternate
magazine ‘TRAP’ because based on
the fact that it’s a music magazine and
the music is inspirational, I named it
TRAP because it traps you into the
magazine’s content because it’s so
interesting.
Connotation of TRAP
masthead

 I chose to name my main magazine
‘GOLDEN ERA’ because we’re in an
era where records are broken in
terms of album sales and record
singles so I based my name on that
stat because more records will be
broken in the future and I want
Golden Era to document that.
Connotation of Golden Era
masthead

Font
Name:
Test:
Official font
for
Masthead:
LEMON
MILK
Times New
Roman
Didot
Didot Bold
Regular
Unit 13 – Planning and Pitching – Magazine
Masthead/Logo
My magazine needed to reflect what my inspiration of magazines were: Q and XXL. As the owner of GE Magazine, I had to
make sure that my design for the magazine will catch and bring in attention from my intended target audience. I made sure
to do this by ensuring that I use the most known and popular colours for my masthead. The colours that I chose were gold,
black and white. Professionally, I favoured the choice of having gold as my strongpoint colour because it conveys to the
readers that my masthead is very professional and high quality. Only in my masthead, I used the initials for the magazine;
GE. this is so that I can draw similarities between my magazines of inspiration; Q and XXL. I found multiple fonts from an
array of websites and I tried them all on Adobe Illustrator and dafont.com/fontspuirrel.com to overview how I wanted my
final masthead design to look. In the end I found a font called ‘LEMON/MILK’ , this is a very conservative font that is easy to
read and I feel will work well on the front cover of the magazine.
I constantly made changes to the masthead and the font on
Illustrator and primarily Photoshop to make sure that when I
created my masthead that it would as realistic as possible.
This is when I created my main masthead. The background
colour for the logo is just plain black just to give it that
effective but simple component in my masthead. I plan to
continue using this house style of gold, black and white.

Font
Name:
Test:
Official font
for
Masthead:
LEMON
MILK
FIRA SANS
CHUNKFIV
E
Unit 13 – Planning and Pitching – Magazine
Masthead/Logo
When I was creating my masthead, I wanted to it to be hip-hop and urban. I had to make clear that the logo was at least
inspired from one of my magazines of inspiration; XXL magazine, hence I made sure it was one bold block colour with a
shiny reflective gradient, in the end I chose red because it conveys to the readers that this a future competitor in the
magazine industry and it supposed to replicate the magazine; XXL. For my logo, I will just include the initials of the
alternative magazine name (TRAP), I wanted to choose a font that at least the same or similar to that of XXL magazine. I
tried and tested different font styles on Adobe Illustrator and found the right font on fontsquirrel.com to overview how I
wanted my final product to look. In the end I chose to use the same font ‘’lemon/milk’ but make the writing much thicker
and wider.
The making of the logo wasn’t very difficult, it was actually
quite simple to construct. First thing I did was make a
proportional rectangle and used a dark and light red tint to
give it that sparkling effect to the logo then I used the text
tool to measure the width and length of the logo so that it
fits evenly across the rectangle. The logo is simple but at the
same time looks professional.

Font Name Font Preview Font Usage
Fira Sans Bold • Cover Lines
• Cover Story
• Web Address
Lemon/Milk • Drop Capital
• Masthead
Lemon/Milk • Strapline
Imprint MT Shadow • Puff Promotion
Times New Roman • Main Article
Font
Unit 13 – Planning and Pitching –
Magazine Fonts and Colours – GE
Magazine
When producing the magazine, I had to
be very clear with what fonts are useful
and how professional it should look. This
was thought up in my head because I
need to be clear for the intention of what
my magazine should look like and how its
presented amongst my audience. Several
fonts have been narrowed down that I
plan to use in my magazine, some fonts
are easier to read while some are much
more thicker and clearer than the other
fonts I chose. The main fonts I used is
‘Lemon/Milk’ because it’s used a lot in
posters and it’s a very clear font to use.

Font Name Font Preview Font Usage
Lemon/Milk • Cover Lines
• Cover Story
• Web Address
Lemon/Milk • Drop Capital
• Masthead
Lemon/Milk • Puff Promotion
Arial
TRAP
• Main Article
Font
Unit 13 – Planning and Pitching –
Magazine Fonts and Colours – TRAP
Magazine
When producing my second initial
design for my magazine, I had to make
sure it emulated the style of XXL
Magazine and I had to make it clear that
I was doing so. I had to narrow down
similar fonts that are similar to what XXL
used for their masthead. I had to make
sure the logo was professional, similar
and exactly like my other inspiration;
XXL. Several fonts had to be chosen
and I narrowed it down to 3 which were
Fira Sans, Lemon/Milk or News
Gothic MT (Body). In the end, I chose
to repeat the font use by using
Lemon/Milk once again because it was
the font that looks the most similar to
the masthead of XXL.

Hand Drawn Drafts- DPS 1
Main Headline
relevant.
Image of artist
upcoming artist to be refreshing
and give the world an insight on
new upcoming artists that need
to be discovered and using my
magazine will be perfect for their
notice.
featured artist.
One of the quotes from the
the reader more intrigued on
what the artist had said and how
he feels about what is going on
in the world of music and their
views.
Interview
current affairs of rap and Hip
Hop at the moment. Also, it
would be interesting for the
reader to have an in depth
understanding of what was
discussed in the interview.

Hand Drawn Drafts - FC 1
Masthead: I made it very clear for
anyone overlooking my magazine that
it should professional. I did so to
reflect on the style of XXL and Q, I
specifically chose to arrange the logo
onto the left hand side of the
magazine, right on the corner. I did
this to make my magazine more
noticeable and make my intended
audience buy my magazine and see
that the placement of the masthead is
one of the first things that they will
notice. Looking at Q and XXL, I was
inspired to do this style of
arrangement because they like to
include very bright colours that should
be one of the main aspects the reader
sees when they first pick up the
magazine.
Main Story: I made sure that my magazine worked above it’s potential
and increase its intended star appeal for my magazine. I decided to add
my main story just below the image and right on the left alongside the
main headline. I made sure that I did this to ensure that all the attention
will be drawn to the story + title. To make the main story title more
interesting I could possibly add in a direct quote from the interview.
Additionally, I thought that by placing the main story underneath the
magazine logo, when they view the logo they will see the story as the
most important thing within the magazine. Looking at my research of Q
Magazine many of their front covers have used this layout for the main
story text.
Article Content and Information: With this draft,
I needed to have more features for my artist in the
magazine and I needed to add more information
about content relevant to my topic. I had to plan
this by including a minimized textbox with the
artist’s name. I then had to add this over the
image. This is considered to be an eye opener for
any one observing GE Magazine.
Magazine Layout: I made sure to
really layout my conventions for the
magazine and I had to make sure it
looked professional with perfect
structuring, it also needed to be well
presented. The layout will need to be
strikingly similar to my inspiration; Q
Magazine.
Puff Promotion: I had moved my puff promotion to the top right of the bar so that it’s
in clear view of the reader and the reader can overview it as well as be intrigued by
the offer and prizes to come with. It will be one of the first things that any reader will
see and it could possibly bring more attention to GE Magazine.

Hand Drawn Drafts - FC 2
Strapline
The strapline is still positioned above the top of the magazine.
I have used a strapline again as it is vital for the magazine’s publicity
as well as it’s self promotion of the brand.
Masthead
I have used my masthead and
positioned it in the top left corner
of my magazine draft. I will be
using the same initials as before,
TRAP to mirror the other
magazine I’m aspiring from,
which is XXL and Q. The colours
that I will use for the masthead
will still be Red, Black and White.
I have used these colours to
convey its strong presence as
well as use dark yet powerful to
show the magazine’s self value.
Barcode
The barcode for my front cover is
positioned at the top on the right
hand corner, this style of format
is inspired from XXL Magazine.
Moreover, by checking the day of
when the magazine was
published, I can tell that it’s
either weekly or a monthly
edition. The barcode is able to
identify the price of the magazine
and its issue number.
Puff Promotion
I placed my puff promotion next
to my strapline. The use of puff
promotion is useful because it’s
easily going to be the first thing
that any customer will see and
instantly the customer will want
to know what it is.
Headline Quote
For my headline quote, I have
positioned it next to the image of
my artist to convey it’s equal
importance on the front cover.
Also, the use of a headline quote
will be similar to puff promotion
as it will be the next thing
everyone sees.

Hand Drawn Drafts- DPS 2
Main Headline
relevant.
Image of artist
upcoming artist on only one
page. The use of the image will
make the magazine more fresh
and new due to it being a new
artist.
featured artist.
A few quotes will be from the
the reader more interested in
what the artist thinks and how he
was feeling during the interview
as well as understand the artists’
views and understanding.
Interview
current affairs of my choice of
music genre at the moment.
Also, it would be interesting for
the reader to know the detail of
what was discussed in the
interview.

Unit 13 – Planning and Pitching – Interview Draft Planning
For the double page spread within the magazine I will plan on performing an interview
with a top end artist, Kanye West. As well as featuring on his personal DPS, he will be
the main headline for the magazine and he will be considered ‘eye candy’ as he is
considered ‘star appeal’. I have personally chosen to interview Kanye West as he is a
multi-Grammy winning artist who has achieved most dreams artists will probably
never reach. Since his first single in 2004, he has had over 6+ Grammy's in his
career. His most known song is ‘Gold Digger’. Additionally, he has released more
singles that are reaching the Billboard Hot 100 charts. Some of the questions that I
will ask in the interview will mostly be about his upbringing, career and his family as
well as his views on the music industry.
The presentation of the interview on the
double page spread will similarly be
layered out in a simple q and a answer
style. This is typical in quite a few of Q
magazine interviews, and makes it easier
for the reader to understand the
information that is being published.

Unit 13 – Planning and Pitching – Draft Article –
Interview
Interviewer: Sup Kanye! It’s nice to have you here, Let’s have a chat – How you doing man?
KANYE: Sup man, yeh I’m good, busy with a lot of new projects but I’m doing good
Interviewer: How did you feel when you won your first Grammy?
KANYE: Ha! It felt good, I literally made history as the first hip hop artist to win it, it felt weird but I did it.
Interviewer: Do you write your own songs?
KANYE: Yeah man I do, I may have some wisdom and some extra guidance but I definitely write most of my songs.
Interviewer: So your new album is set to be being released soon, what can we expect from it and when can we have a listen?
KANYE: It’s new, hot, fresh and edgy. It will be much more different as compared to my previous albums.
Interviewer: Have you learnt any important or tough lessons from your early experiences of the music industry?
KANYE: Keep your friends close and your enemies closer. There are a lot of people in the industry who will try to destroy you and take advantage of you.
Interviewer: I saw that you have sold out your tour! How does that feel having such a high demand of people wanting to listen to you?
KANYE: It’s not really that surprising man! I’m always selling out concerts, I’m just that good.
Interviewer: What was the first song that you ever wrote? And how old were you?
KANYE: College Dropout! That sh*t was dope man! It sounded so dope.
Interviewer: When you were younger and started producing, did you ever think you would make it far?
KANYE: To be honest man, I don’t know . I never really thought about making it! I did now so I don’t really think about it anymore.
Interviewer: KANYE BRO! It’s been a pleasure to have you, good luck on your concert tour.
KANYE: Safe bro! Thanks, I’m gonna need it. Have a nice day man; bye!
Interviewer: When do you plan on retiring? You’re pretty old man, there’s a lot of young guns ready to take your spot…..
KANYE: To be honest with you, probably around late 2017 is when I’ll probably retire. I’ve done everything I needed to do, I’ve won a Grammy, I’m a multi-millionaire and I
married the most beautiful women ever and I now have the most cutest daughter ever. What more can I achieve? I’ve done it all and in 2017, that’s my time to hang up the boots
and give the young ones a chance to continue on the legacy of the Hip-Hop genre.
Interviewer: KANYE BRO! It’s been a pleasure to have you, good luck on your concert tour.
KANYE: Safe bro! Thanks, I’m gonna need it. Have a nice day man; bye!
Interviewer: Are you in the Illuminati?
KANYE: No man, I am not apart of the Illuminati, I don’t know who the f*** told you that but that is not what I am apart of nor support.
Interviewer: Why did you name your daughter, North? That was pretty f****** stupid
KANYE: I named her North as a metaphor to imply that she will be successful as she will have two directions in life and that is to follow the footsteps of me and my beautiful
wife, Kim.
Interviewer: How is Kim?
KANYE: She's good man. She has another baby coming our way and we’re hoping to name her East.

Unit 13 – Planning and Pitching – Interview Draft Planning
For this alternative double page spread within the magazine I will plan on performing
an interview with a new and upcoming artist, William Eze (Myself). As well as
featuring on the front cover, he will be the main headline for the magazine and I will
be considered ‘eye candy’ as I am considered ‘new’ and instant ‘star appeal’. I have
personally chosen to interview myself as I will be a future award winning artist. Some
of the questions that the interviewer will ask in the interview will mostly be about my
upbringing, career and my family as well as my opinion on the current rise in the
music industry.
The presentation of the interview on the
double page spread will be fairly similar to
how Q magazine have done their q and a
answer style. This is typical in quite a few
of Q magazine interviews, and makes it
easier for the reader to understand the
information that is being published.

Unit 13 – Planning and Pitching – Draft Article –
Interview – William Eze (Myself)
Here we have an interview with one of the hottest acts in the game right now; WILL. He is currently new into the game but is ready to take over the
world of rap music in the near future! Listen close as we share to you the interview we had with WILL today.
What up Will!
Hey man how you doin’, I’m good, I’m just ready to have a relaxing interview with my favourite interviewer.
How old were you when you first started rapping?
Well actually, I was 12 when I started writing, I didn’t really begin rapping till I was 15 and I felt nervous when I first started doing it. My heart
pounded and I felt like a ton of bricks falling down on me, I felt that bad.
Who were your inspiration to become an iconic rapper?
When I was a kid, I used to idolise stars like Eminem and Jay Z but as I got older, I started to listen to other alternatives such as G-Eazy, Drake,
Kendrick Lamar and J-Cole.
Do you write your own songs?
Yeah man I do, I may have some wisdom and some extra guidance but I definitely write most of my songs. I feel that I get accused way too much for
the content I put out and the explicit lyrics but that’s who I am, I’m a visionary for the masses.
So your new album is set to be being released soon, what can we expect from it and when can we have a listen?
It’s new, hot, fresh and edgy. It will be much more different as compared to my previous albums.
Have you learnt any important or tough lessons from your early experiences of the music industry?
Keep your friends close and your enemies closer. There are a lot of people in the industry who will try to destroy you and take advantage of you.
I saw that you have sold out your tour! How does that feel having such a high demand of people wanting to listen to you?
It’s not really that surprising man! I’m always selling out concerts, I’m just that good.
What was the first song that you ever wrote? And how old were you?
College Dropout! That sh*t was dope man! It sounded so dope. I think I was 15 when I wrote that.
When you were younger and started producing, did you ever think you would make it far?
To be honest man, I don’t know . I never really thought about making it! I did now so I don’t really think about it anymore.
When do you plan on retiring? You’re pretty old man, there’s a lot of young guns ready to take your spot…..
To be honest with you, probably around late 2017 is when I’ll probably retire. I’ve done everything I needed to do, I’ve won a Grammy, I’m a multi-
millionaire and I married the most beautiful women ever and I now have the most cutest daughter ever. What more can I achieve? I’ve done it all and in
2017, that’s my time to hang up the boots and give the young ones a chance to continue on the legacy of the Hip-Hop genre.
WILL! It’s been a pleasure to have you, good luck on your concert tour.

In this learning outcome for L02, I have focused on the idea generation for the choice of my music
magazine. I created plans for both, including, mood boards, mind maps, hand drawn sketch up and
graphic layouts. By producing all of these drafts I was able to compare and differ the plus side and the
down side for all of the ideas. After looking at all of the plans I decided on what my final magazine will look
like. Once this final concept was decided I researched further into my magazine of inspiration, Q
Magazine. Here I looked at previous articles and interviews where I planned to repeat certain features,
such as the language and image style. Additionally I looked at the house style of the magazine, which
focussed on the font and colour schemes. This further idea generation meant that I could assess what
would appeal best to the demographic of readers. Finally I produced some drawn up drafts of the
magazines front cover and DPS.
Conclusion

Unit 13 – Planning and Pitching – House Style of the Magazine – GE
Magazine
Masthead:
For the style of the masthead, I have chosen to use a square
shape for the base rather than a rounded
Rectangle because the shape would make it much more
noticeable and similar to Q magazine. My main inspiration is
Q and XXL so it’s important that my layout is somewhat similar
to theirs. The strapline for the masthead is ‘’THE FUTURE OF
MUSIC MAGAZINES’’; I chose the name because I want
Golden Era to be a legacy in music magazine and I want to
document the rise of Hip-Hop and Rap music as well as Rock
genre over the new generations.
Colour Scheme:
The gold colour will connote to the reader the prestige of
the magazine as well as make it a colour that it fairly eye
catching to an average reader who’s interested in buying a
magazine.
I’ve also chosen to use the colours; black and white,
because both colours contrast in emotion and mood which
can influence my audience’s sense of
Emotion when reading my content and having a perceived
opinion and expectation of music and the way life is.

Unit 13

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Unit 13