The target audience of the pop music magazine is women aged 14-30 because the magazine will take a sophisticated approach to discussing the latest pop stars like Rita Ora, Rihanna, and Demi Lovato. The socio-economic status of readers will be B, C1, and C2, meaning they will be employed and able to purchase the magazine. According to uses and gratification theory, readers will form personal connections to cover stars and learn about new music and fashion from articles. Per Maslow's hierarchy of needs, readers will be "survivors" attracted to learning about the latest pop stars. The stereotypical reader is a British woman aged 14-30 who has a respectable job and is creative and

1. Audience Profile – Genre: Pop Emma Walker-1252
Target Audience:
Gender and Age (Hartley’s 7 Subjectivities) and
why
The denotation of the target audience for my new pop music magazine is going
to be mainly women aged between 14 - 30 because my magazine is going to
have a sophisticated approach and include the most recent pop stars. I am
going to include information about the latest hit charts and include artists such
as Rita Ora, Rihanna, Demi Lovato and The Weekend. I chose this target
audience because I think people of this age group would be interested in my
magazine as they want to know about the music as well as some celebrity
gossip.
Socio-Economic Needs and why:
The denotation of the readers my magazine will be targeted at is that their
socio economic status will be B,C1,C2. This means they will be employed and
therefore will have money to spend on my magazine. My magazine will reflect
this as it will be inspired by the latest music news and will have a sophisticated
approach but will also reach out to those who are a bit less sophisticated. My
magazine will include content such as the latest songs and interviews with
artists, which reveals personal topics and facts about them. My target audience
will be interested in these topics as they may look up to the artists.
Also, they listen to music in their daily life and so will want regular updates.
Katz’ Uses & Gratifications Theory and
Maslow’s Hierarchy of needs
According to Katz’ Uses and Gratifications theory the readers will form a
‘personal identification’ with the cover star as they will follow their style of
music and know who they are. Also, my magazine will ‘inform and educate’ my
readers of current music trends and latest fashion styles. I will create a personal
relationship with my readers by enabling them to send in articles of their stories
from festivals and gigs they have been to, seeing their stories in the magazine
will create a ‘personal relationship’ as they will feel part of the magazine..

2. Audience Profile – Genre: Pop Emma Walker-1252
Target Audience:
According to Maslow’s hierarchy of needs the target readership will mainly be
known as ‘survivors’ because the magazine will contain the latest pop stars
which attract the women aged 14-30, this means the target audience know
they will find something in the magazine which they will enjoy reading.
Stereotype(s):
The readers are usually women aged 14 and 30, British, have quite respectable
jobs and are very creative, and are also fans of pop artists.