Conde Nast would be a good media institution to distribute the magazine BASE as it publishes magazines targeting similar demographics. Conde Nast attracts 164 million consumers with its variety of fashion and lifestyle magazines, including GQ and Teen Vogue which target young males and females respectively, matching the target markets of BASE. Harris Publications could also effectively distribute BASE as it has experience publishing hip hop magazines like XXL and would understand how to present the magazine's content to attract customers. The magazine would mainly be distributed in supermarkets and sportswear shops like JD Sports to reach a wide range of young customers.