Quincy Jones launched Vibe magazine in 1993 in partnership with Time Inc., which is a subsidiary of media conglomerate Time Warner formed through the 1990 merger of Time Inc. and Warner Communications. The target readership of Vibe magazine are adults over 18 who are black or people of color, with a median age of 27. Most readers are between 18-34 and around 5,600 are currently enrolled in college with the average income being $40,595 per year.