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•Quincy Jones launched Vibe in 1993, in partnership
with Time Inc.
Time Inc. is a subsidiary of the media conglomerate
Time Warner, the company formed by the 1990 merger
of the original Time Inc. and Warner Communications
•   It publishes 130 magazines some of them are - Sports Illustrated, Fortune,
    People, In Style, Life, GOLF Magazine, Southern Living, Essence, This Old
    House, All You and Entertainment Weekly.
Other well known artist to
                               capture your attention. So if you
 Bold colourful writing ,      do not like the main artist you
 would be very noticeable      might like the other ones
 on the shelves




An enticing tittle to       Well known artist , that most of the
capture the readers         world is familiar with so by having
attention the reader        him on the front cover most people
will want to know more      will take notice of the magazine or
so there for will buy the   buy it
magazine

                                 Competition type activities
                                 for the reader to complete
•   The people that read the magazine are all over 18 and classed as adults. The amount
    of people reading the magazine are 7,547. Although most reading the magazine are
    18-34.


•   The median age of people purchasing the magazine is 27. Also the people that
    purchase the magazine are either black or people of colour.

•   The amount of people purchasing the magazine who are in college is 5,600. the rest
    are presumable employed.

•   The average income for some one purchasing the magazine is $40.595 a year. Judging
    by the amount the person earns he/she has disposable income to spend on the
    magazine.
•   The VIBE subscriber base continues to grow, with an estimated increase of
    close to 5% in 2004.

•    Approximately 15,000 new subscription orders every month from insert
    cards within the magazine.
•    Two direct-mail campaigns, in January and July, produce more than 40,000
    subscriptions.
•    Various gift promotions mailed to 200,000-plus subscribers throughout the
    year.
•    Internet programs have become viable sources, garnering an average 5,000
    orders per month.
•    Various music events/festivals produce additional subscriptions.

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Media prensentation power point

  • 1. •Quincy Jones launched Vibe in 1993, in partnership with Time Inc. Time Inc. is a subsidiary of the media conglomerate Time Warner, the company formed by the 1990 merger of the original Time Inc. and Warner Communications
  • 2. It publishes 130 magazines some of them are - Sports Illustrated, Fortune, People, In Style, Life, GOLF Magazine, Southern Living, Essence, This Old House, All You and Entertainment Weekly.
  • 3. Other well known artist to capture your attention. So if you Bold colourful writing , do not like the main artist you would be very noticeable might like the other ones on the shelves An enticing tittle to Well known artist , that most of the capture the readers world is familiar with so by having attention the reader him on the front cover most people will want to know more will take notice of the magazine or so there for will buy the buy it magazine Competition type activities for the reader to complete
  • 4. The people that read the magazine are all over 18 and classed as adults. The amount of people reading the magazine are 7,547. Although most reading the magazine are 18-34. • The median age of people purchasing the magazine is 27. Also the people that purchase the magazine are either black or people of colour. • The amount of people purchasing the magazine who are in college is 5,600. the rest are presumable employed. • The average income for some one purchasing the magazine is $40.595 a year. Judging by the amount the person earns he/she has disposable income to spend on the magazine.
  • 5. The VIBE subscriber base continues to grow, with an estimated increase of close to 5% in 2004. • Approximately 15,000 new subscription orders every month from insert cards within the magazine. • Two direct-mail campaigns, in January and July, produce more than 40,000 subscriptions. • Various gift promotions mailed to 200,000-plus subscribers throughout the year. • Internet programs have become viable sources, garnering an average 5,000 orders per month. • Various music events/festivals produce additional subscriptions.