2. Condé Nast is a mass media company
headquartered at One World Trade Center in
New York City. It was founded in 1909 by Condé
Montrose Nast and is now one of the biggest
publishing company in the world. The company
attracts more than 164 million consumers across
its 20 print and digital media brands including
GQ, Vogue and Wired. They publish different
genres of magazines including technology,
home, food and their strongest one being
fashion. They do not publish any music
magazine so my magazine would be one of the
first if they did publish it. I believe they may
consider my magazine as their magazine and
my magazine have a similar type of style – they
both have that independent magazine feeling as
they often challenge typical structure of
magazine designs. However, I think I am aiming
to high by having a big firm as a proposition.
3. InterMedia Partners is a private firm that focuses
on the media industry across all platforms
including television, radio, publishing and
marketing. It was founded in 2005 in New York
and some of their notable investments are
Universal Sports, Control Room, Aspire,
BlackBook Media, Sportsman Channel,
Cinelatino, Soul Train Holdings and finally, Vibe.
After shutting down production in Summer 2009,
Vibe was purchased by InternMedia and is now
globally sold. InterMedia is a private firm so it
would be easier to negotiate a deal with them
while getting the magazine as out there as
possible. It is a popular hip hop magazine and
so I thought it would be strategically if my
magazine was published by a firm with
experience in the genre. I would say that my
magazine is independent but still has similar
aspect to Vibe– design and content wise.
4. Harris Publications was founded in 1985 by
Stanley R. Harris who had been in the magazine
publishing business since the late 1950s. They
publish over 75 titles including Juicy, Dog News,
0-60, Exercise & Health, Celebrity Hairstyles
and many more. In August 1997, Harris
Publications released the first issue of XXL with
feature rappers Jay-Z and Master P on the
double page spread. XXL is a hip hop magazine
thus why I think Harris Publication would be the
best publisher for my magazine as they already
have my target audience. They also have a
large mass audience relatively to a more
independent company like Inter Media, allowing
me to expand my audience as much as I can.
Harris Publications is based in US which has a
large audience for hip hop, especially because a
large majority of the music is produced there so I
would prefer this route to publish my content.
