The author chose IPC as the publisher for their music magazine because IPC is an international publisher, allowing the magazine to have a worldwide reach rather than just being Europe-based. IPC also does not currently publish any magazines similar to the author's, reducing competition in the market. Additionally, IPC is a well-known publishing company with a good business reputation, which would help the magazine's sales. As one of the world's biggest publishers, distributing the magazine through IPC would help it gain a large customer base.