The audience feedback received from questionnaires and online views helped the group understand their target audience better. Most of the target audience of 12-15 year old girls enjoyed the video and wanted to see what happened next, though some felt it lacked color and energy. While many felt the video fit the pop/soul genre, less than half would purchase the single due to not liking the singing style or finding the artist unattractive. The feedback highlighted areas for improvement such as video quality and the artist's voice and appearance.

1. What have you learned from the audience
feedback?

2.  As a group we thought the video was The audience feedback that we had
aimed around the age range of 12- received was very helpful. It enabled us
15, and mostly to girls. We uploaded to connect withour target audience and
the video onto you tube and had also understand them. It allowed us to try
promoted it on face book on each of and improve our work and makeit to
our profiles. We also made a the best of our abilities
questionnaire for some of the target
audience at a primary school and told
them to fill out an questionnaire.

3. 67% - yes
23% - no After watching the first part of
video , did it make you want to
Most of the no response is because carry on watching the video?
they thought there wasn’t enough
colour to catch their attention , which
was quite reasonable as the title
background was black. However the Yes
ones that said yes were quite keen on No
knowing what is next in the video so
they said they would have carried on
watching it. As it also follows codes
and conventions of a typical pop
video, the audience was drawn to
watch it.

4. Did you like the video?
73% -yes
27% - no
73% found it appealing and Yes
interesting to watch as they wanted to No
see what Leyton went through mainly
, 27 thought the video quality could
have been better and the voice could
have been better as it put them off
from watching it. It was pretty harsh
to hear but it was the truth.

5. 47% -yes After watching the
53% - no video, would you go buy the
single?
Although most the audience we
questionairred liked the video
, majority of them wouldn’t go
personally buy the single as they Yes
didn’t like the singing and was No
not ‘their type of music’
, however 47% would go buy the
single as the beat was quite
catchy.

6. Most the no’s thought it was Does the video fit into the
because there was no dance or a pop/soul genre?
female in the video. It put the
audience off because there was not
enough energy in the video . This
maybe made the audience get
bored of the video. However the yes
majority thought guessed it was a
pop/ soul video , and some RnB no
, and the reason being was because
the artist was black. This shows
that audience may stereotype the
artist according to race and what
he wears.

7.  The last question on the questionnaire was to
write down any comments on the video and what
we may do to improve it. The majority said that
the video quality could have been better and the
artist voice could have been better. They thought
the artist has an effect on the video as if the artist
is not appealing , the audience may be put off to
watch the video.

8.  According to
Youtube, most of the
audience thought that
the artist was not
appealing but the video
was good , and some vice
versa. This shows that
every person has a
different opinion, some
may like it some may not.