1. This video was aimed at 12-15 year old teenage girls. We wanted to portray a POP genre
towards our target audience. Who enjoy listening to upbeat music and at the same time a bit
mature. We had chosen this target audience as our artist seems very feminine friendly.
The audience feedback that we had received was very helpful. It enabled us to connect with
our target audience and understand them. It allowed us to try and improve our work and make
it to the best of our abilities.
I enjoyed making the video as it allowed me to connect with my creative side. I allowed me to
create images in my head and make them come before me.
The positive feedback that we received had enhanced our confidence and allowed us to
think that we had done a good job. However the negative feedback did not go down as well.
We had received quite a few back comments but we had taken them in as a way to improve
our work and if we were to do this again we would not repeat those mistakes.
We got our feedback from different sources such as getting a focus group together and asking
them questions. The comments of our music video on YouTube.

2. I had gathered some people from our target audience and placed them in a
room for a few minutes. I had asked them to watch the video and answer a
few questions which I had placed in front of them in the form of a
questionnaire.
I had then placed the results of those questions in charts. In the focus group there
was 10 participants. I had only asked them five questions.
1. Did you like the music video?
Some participants
had said that the
video was good
enough that they
Yes would be glad to
watch it again
No whist others
wouldn't even take
It was okay a second look.

3. When asked this question
2.Did the video hold your the faces on the
participants seemed a
attention? little confused and it
seemed to take them
long to answer. However
vast majority said that it
Yes had interested them as
there was two parts to it
No not just a whole
performance piece or a
whole narrative.
When I received the answers for
this question I was shocked.
3.Do you think the video fits
However we had stated in the
questionnaire that they must
the POP genre?
state, why?
Here are some
answers I received:
 “ What is the POP genre?” Yes
“ It does not make sense to
me, shouldn’t POP be like Miley No
Cyrus?”
“ I think it Does kind of but I Dont Know
don’t understand the song. The
video is good and kept me
hooked on but like I said the
song.”

4. 4.Does the music The participants that had said yes
had given these as reasons:
video make you want  “ I think if this songs is good
then the others must be as
to buy the song? good”
 “ I love the artist”
Whilst the ones that said No was not
because of the video they
Yes indeed stated that they
enjoyed the video but did not
No like the sound of the artist.
Some of them said:
 “ who is this guy , he cant sing”
 “the videos okay but the artist
is wow and not in a good way”
5. State any improvements that we
can have made or complete
changes?
 “ you could have different locations
instead of just to”
 “didn’t understand the song so if you
could maybe do something about that”
 “none I liked it even the artist “
“ maybe pick a better artist next time”
“ I don’t know what you could change but
I think you should improve the camera work”

5. This is the feedback that we
had received from YouTube.
As it is shown we had mixed
reviews . Some thought that it
was a good video whilst other
thought that the video did not
do the artist justice.
We had taken this feedback
and criticism quite well with
an open mind, which allowed
us to look at it from someone
else's perspective.