This document summarizes the responses to a survey about music video preferences. Some key findings include: most respondents were female; realistic footage was preferred over unrealistic; a storyline was the most important feature; non-diegetic sounds are less common in indie videos; YouTube is the primary way people access music videos; favorite artist videos often have storylines; indie-related artists were commonly cited as favorites; opinions were mixed on including the actual artist in the video; and black and white was the most popular color scheme but other options were also popular. The survey responses will help inform decisions about the genre, style, and features included in the respondent's upcoming music video.

1. Survey Responses

2. For the first question, there were 22 people who answered overall and the
majority were female. This could help me with the colour scheme however it
will not only be appealable to a girl because I want it to be gender neutral.

3. With 6 more people preferring realistic videos to unrealistic videos,
this gives me opportunity to incorporate different features into it.
Referring back to my interview, it tells me that using realistic footage
is what people like most so I will include this into my music video.

4. This question gives me an idea of what
to include in a music video with a large
majority choosing a storyline as a key
feature. I will take the other answers
into account because live footage and
the artist were included as well as a
storyline in the videos I analysed. The
written response recommended using
a combination of a storyline and live
performance which I think is important
because it gives a better idea of my
target audience. Using these answers
can help me appeal to the widest
audience with the preferences of
incorporating a storyline. The fact that
the audience like a storyline strongly
supports the ideas I have researched
which is usual for an indie genre.

5. I thought I would include this question in my survey because some music videos are
interrupted with speech and background noise and it is interesting to see that a vast
majority answered with having just the soundtrack in the video. This would work best
as I have found that with the indie genre they don’t include non diegetic sounds as it
is more known to pop genres to use this.

6. All except one person use YouTube
as a way to access music videos.
This helps for when I design the
album advert to include links/logos
for social media sites as it is an
important way to consume music
videos and plays a big part
promoting the upcoming videos and
albums. The digi-pack could also
include online content for where the
audience can watch stuff like behind
the scenes especially on sites such
as YouTube and vevo. This shows
me how important YouTube is for
music video consumption.

7. In my interview I asked what features
do they like best in their music video
and in order to investigate this more I
asked specifically what video is their
favourite. With the responses I can look
into the videos and compare the
similarities and differences and use
similar conventions in my music video.
There are varied genres such as
McFly, walk the moon and ABBA,
however there were a lot of indie artists
like arctic monkeys, Mumford and sons
and Kodaline which I have researched
and looked at back in the initial stage of
my research. I have watched these
music videos and found that a lot have
storylines which links back to my
interview when saying a storyline is a
favourite feature.

8. A lot of the answers are indie related all
of which are closely linked in terms of
codes and conventions. This means
that the music which we are planning
on using Is liked by a lot of people
especially The Libertines which is the
band we are using. Using inspiration
from all of these artists, the
conventions of their music videos could
give us ideas and therefore made to
this target audience

9. This was provided useful with regarding our planning with more people answering
with preferring the artist to be in the music video, however a few people don’t like
to see them in the music video. In relation to this, it would be difficult to cater to
one specific audience but by working around this, so maybe incorporating the
acts of what bands do to the actors in the video and similar behaviour.

10. Album art is for the album which is part of the digi pack. I 5thought I
would include this question to see if people relate to the art
concerning the artist and if it is more appealing or if they don’t mind.

11. Asking this question helped
think about colour schemes.
Although black and white is
the most popular, the other
three answers are also quite
popular. With this in mind, it
links back with the album art
as it can be any kind due to
the even amount of answers.