Our A2 media evaluation, question 3

1. Q3. WHAT HAVE YOU LEARNT
FROM AUDIENCE FEEDBACK?
In order to find out what people thought of our music
video and their personal opinions on it, we created a short
questionnaire that would enable us to gather their
thoughts and ideas.
the following is a few of the questions and their responses

2. WHAT GENRE IS THE MUSIC VIDEO BEST
SUITED TO?
Since the genre we had chosen was
indie/alternative we of course wanted to
make sure that the video we produced
was appropriate to that genre, this
question enabled us to see whether we
used our research effectively and used
the right techniques and ideas to make it
either conform to, challenge or develop
the genre. 100% of the people that
answered our survey said that the video
we made was best suited to the genre of
indie/alternative, proving that what we
created was definitely something that
would be identified as a product of that
genre, showing that we must have used
the common conventions of the genre in
the correct way.

3. IN WHAT WAYS DOES THE MUSIC VIDEO EITHER
CONFORM TO, CHALLENGE OR DEVELOP THE
GIVEN GENRE?
In order to make sure that the video was identifiable as a video of the indie/alternative genre, we wanted to
make sure that we used conventions that are often found in other videos of the same genre, such as things
like a storyline or minimal lip syncing. This question meant that we could see if what we had included was
noticed by the audience, one person said “dark settings, character not looking direct at camera, casual
clothing”, through doing research into other videos, we found that these were common factors and thought
it would be appropriate to use similar features in our video, from this it shows that it was noticed and
expected. Another person said “Simplistic yet meaningful, was also quite alternative - the dancing etc made
it very unique”, our research showed us that indie videos are often on a tight budget so this means that
they are kept quite simple and include other things to make them more effective, we thought to break the
video up that it would be beneficial to include contemporary dance, this is a factor that challenges or even
develops the genre as it is very rare to see this within videos of this genre and by using it, it obviously made
a positive impact on the audience.

4. WHICH ASPECTS/FEATURES OF THE
VIDEO DID YOU ENJOY THE MOST?
If our video wasn’t portrayed as enjoyable or interesting then people wouldn’t watch so we
wanted to ensure that it included certain elements that would make it worth watching. Our
narrative that we included was the basis of the video, it followed the story of a boy who had an
argument with someone, who’s identity is hidden, and the fact that he feels guilty and wants to
fix his mistakes, within the video we included hints to who the person was and it was his mother.
80% of the people who responded said that their favourite element was the narrative and as
producers of the video we are very happy with this as we intended it to be the feature that had
the biggest impact and was payed attention to the most.
40% of people said that both the dance element
and the song choice was the feature that they
enjoyed most, we felt that by including dancing
scenes that it would help to both break up the
video and also progress it, the scenes were in
black and white and we thought that this would
help to portray the characters emotions in a
different and more physical way, challenging the
genre. From the results it shows that even though
it wasn't peoples favourite aspect, that it was
something that had a positive impact.

5. USING GOODWIN’S THEORY, WHICH OF THE
BELOW ARE ACHIEVED IN THE MUSIC VIDEO?
Goodwin’s Theory is a technique of analysis that we used throughout our research into other videos of the
same genre, it enabled us to see that way in which music videos are put together in order to have the best
impact on the people who are watching them. To give our video purpose we used attempted to use the
categories in the best way possible.
The category that was noticed the most within our
video was ‘Genre Conventions’ with 100% of people
saying that it was achieved in the video. The
conventions of the indie/alternative genre are often
things like narratives based on love/relationships, very
simplistic ideas and emotional scenes. From the
feedback it is clear that what we included within our
video was effective and portrayed the genre in the right
way.
80% of people said that ‘Relationships between lyrics
and visuals’ was the next most popular category that was
achieved in the video, showing that we made a
connection between what the artist was saying in his
lyrics and what he meant by them, the title of the song,
‘For Your Love’, is dominant in the video as the boy
realises that he has done wrong and is willing to fix his
mistakes and do anything for his mothers ‘love’ again.

6. HOW DID THE MUSIC VIDEO MAKE YOU
FEEL?
By looking into other videos of the same genre, we found that the majority of them had an impact on the
viewer and that often there was a powerful message within the video. We wanted to make sure that our video
told a story, hence why we had a strong and prominent narrative behind it, but we also wanted to enable
people to connect with it in ways that may not be as obvious, in ways that only they knew.
The most common way that people felt after watching our video
was emotional as 80% selected this option. The song itself and
the lyrics that are spoken would easily make it a song that
people can connect with and understand, and along with our
video and the story that it tells of the love between a mother
and son would make it even more effective. 60% of people said
it was a relatable video, meaning that they understood what was
happening and could relate to the situation that was being
shown. 40% said it made them feel sad and upset, since the
video starts with an argument it is understandable that people
would feel this way as they aren't good situations to be in,
although 40% said it was upsetting, 20% said that they felt
positive after watching the video and this could be because of
the way that the son notices his mistakes and returns to fix
them, showing the audience that things always work out for the
best in the end, giving them hope for the worst situations.