The document discusses how effective the combination of a horror trailer, film poster, and film magazine front cover are. It notes that using the same character, setting, color palette, title, and similar imagery in all three pieces helps to clearly link them together and identify them as being for the same film called "Insomnia". Specifically, it uses the same actress, the setting of a dark park, gloomy colors of black, brown and green, and positions the character with their back to the camera in the poster and magazine cover to create consistency across the pieces. While the connection could be strengthened further by adding the same text to the magazine, overall these design choices effectively portray the products as being related.

1. Question 2 -How effective is the
combination of your main product and
ancillary texts?
By Katie Maher

2. My 3 Products:
 Horror Trailer
 Film Poster
 Film Magazine Front Cover

3. Character
 I have used the same character in all 3 of my products. I
feel this is effective as the audience can identify her so
that she is recognisable in each of my products. In
addition, the character is wearing the same clothing in
the trailer, poster and magazine cover so that the
audience can easily tell it is all the same person from the
trailer and who will be playing in the film. Using the same
actor allows the products all to be linked together as the
same theme of the young girl being chased is used
throughout.

4. Colour Palette
 Another way the audience can identify that my three
products are linked are with the colours I have used. In all
three products, there is a common theme of dark and
gloomy colours such as black and brown and also lots of
green due to the setting of the park. The colour palette
within the front cover is black, white and green which
links to the green in the images and in the film along with
the green in the picture on the magazine too.

5.  In addition, another link between my three products is the
setting. The majority of the trailer is set in the park so
that the character is surrounded by trees creating an
eerie atmosphere for the audience. Similarly, the images
that I have used for my film magazine front cover and film
poster is of the same character in the park. I felt this was
effective as the audience can then see the link between
all three products and also gives them a slight insight in
what the film will entail.
Setting

6. Title and Text
 Moreover, the same film title of ‘Insomnia’ is used in all
three products. Straight away the audience can see that
the film poster and magazine front cover is a product of
the Insomnia trailer as the title is stated.
 In addition to the title being used throughout each
product, the same text is used too. The title used on the
film poster is the same text that is presented as subtitles
throughout the trailer suggesting that the products are
linked.
 However, to further improve my products, I could have
gone a step further and included the same text within the
magazine front cover to, again, portray a link between all
three of the products to the audience.

7. Imagery
 Finally, the imagery within my products also creates a link
as in both the film poster and film magazine front cover,
the image is of the character with their back to the
audience. The images also show a lot of the setting of the
park as the style of the shots are very similar. These
images may create some iconography of the film so that
when images of this style are seen, the audience know
what film is being advertised.
 This also links to the fact that having the character facing
away from the camera is unusual to the stereotypical
codes of conventions of a magazine as direct address
through characters is usually used. The way the character
is turned away can also be seen as iconography as a
representation of the film ‘Insomnia’ which also creates
enigma by not seeing the character’s face which will also
help to attract the target audience.