The document discusses how synergy, or connecting different marketing products for a film, makes for a more effective campaign. It describes how the poster, magazine cover, and trailer for a horror film called "The Forgotten Ones" use the same font for the title, color scheme of red, black and grey, and in one case share the same tagline, in order to associate the products and advertise the film through multiple touchpoints that viewers may encounter. Images from the trailer are also used on the poster and magazine cover to further tie the products together through visual similarities recognized by audiences.

1. How effective is the
combination of your main
product and ancillary
texts?

2. Effectiveness
When creating a marketing campaign it
needs to be effective to advertise the film
to all of it’s target audience. A key way of
doing this is the use of synergy. This is
done by connecting the 3 products. For
example using the same colours
throughout or having the same tagline.

3. On the film poster,
magazine front cover and
the trailer the same font
has been use
throughout. This
combines three products
of the film which creates
a better affect and a
makes a more effective
marketing campaign. The
audience will associate
the products together
after seeing all the
products with the same
font.
The font in the
trailer isn’t place
in exactly the
same place
because we felt
it looked better
centred.
However you
can still see the
resemblance
and I think the
audience will
recognise this.
Synergy

4. Synergy
I also used the same colours in all three
products, which are red, white and
grey/black. These are stereotypical
colours of horror films. Dark colours like
black and grey give the viewer a sense of
the unknown which can be scary. Red is
always associated with danger or death
with is typical for a horror film.
Using the same colours makes
the products which help with
advertising of the film with is
what the purpose for the
products are. If a viewer saw
the three colours they may
associate them with the film.

5. Synergy
I used the same tagline
on the magazine front
cover and one of the
transitions in the trailer.
By doing this the
audience will see
this on one product
and associate it to
another product
they’ve seen
connecting the
products together.

6. Background
Another way I combined
the products together
was having the same
background on the
poster to the magazine
front cover. I think this is
a very effective element
as the image of the
woods is originally
footage from the teaser
trailer. This is something
the audience will
recognise.
This was the original
photo from when we
were filming the trailer
in the woods. I then
changed it to black and
white.

7. Front cover
I also placed an image on the
magazine cover of the film poster.
Incase the audience is wondering
where they’ve seen this film before,
they might of seen the poster.

8. Improvement
• One way I could of made the combination
of the products even more effective would
be to use shots of the characters from the
trailer on the poster and magazine front
cover to connect the products even more.
The audience would then associate an
image they’ve seen on the poster for
example to a clip they saw from the trailer.

9. Overall synergy
• These are visual things that allow the
audience associate to the different products
from the marketing campaign: film poster,
magazine front cover and the teaser trailer.
I’ve done this by placing the title of the film in
the same or similar way. I also use the same
colours throughout the three products. The
magazine front cover and the trailer also have
the same tagline.

10. Conclusion
• Overall I think the combination of my three
media products are an effective market
campaign. They include synergy which is
a big part of combining the products. They
are clearly combined with use of a colour
scheme throughout the three products and
have the same font in the title The
Forgotten Ones.