The document discusses font choices for a masthead. It decides on a sans serif, bold, capitalized font to stand out to the target audience, following conventions of magazines like Billboard and Top of the Pops. It then describes editing the font on Photoshop, resizing letters to emphasize "pop" and highlight the genre, and changing the color to match the model's lipstick for cohesion.

2. These were the fonts that I had been considering to use as my
masthead. I have decided to go for a font with sans serif, is bold and is
in capital letters. This is due to the fact that I want it to stand out to
the target audience. Also by looking at the ‘Billboard’ and ‘Top Of the
Pops’ masthead I realised that they had fonts which were of this
nature. And shared this common convention.
The colours I am considering to use for the masthead are:

3. This was the final decision I made. I chose this font as I felt that it
would relate to the target audience as it is bold and stands out to the
audience. I have made changes to the text on Photoshop to make it
stand out further as well as use it to change the colour of the masthead
to make it match the colour scheme I want:

4. I used the text here to
position and resize it so
that the ‘pop’ is seen to be
bigger than ‘up’. This
means the word ‘pop’ will
be seen clearly by the
audience; creating the
effect that this word will
be the first word that
appeals to them. This
highlights the genre as
well.

5. As you can see, I have
changed the colour of the
masthead. I chose this
colour by making it match
with the lipstick of the
model. This creates
cohesion on the page.
I then clicked on the
blending options to edit
the font.

6. These are all the edits I
have made to the
masthead to make it stand
out more and look more
cleaner on the page.