The document discusses how the author attracted their audience to their magazine through careful design choices. They used a color scheme of red, black, white and grey that complement each other and stand out. Fonts were also chosen to enhance the colors, including a curvy font for the masthead. The layout follows standard magazine conventions, with large center images and lists for easy navigation. Different content like quotes and pictures were included to engage the audience visually. Overall, the combination of colors, images, fonts and layout make the magazine appealing to the target audience.