The document discusses how the media group developed and challenged conventions of real media products in their portfolios. They applied various media theories, such as synesthesia theory and preferred reading theory, to engage the audience. Their advanced portfolio featured montage editing, intertextual references, unique locations, effective lip syncing, and varied lighting and camerawork to challenge typical real media products. Overall, the group strived to create high quality media products that pushed the boundaries of conventions in their genre.

1. 1. In which ways does
your media product use, develop or
challenge forms and conventions of
real media products?

2. • Within our media product, our group developed
and challenged many forms and conventions of
our music genre.
• Firstly, our group had referred to media theory
when brainstorming our ideas in order to
develop and use media theory in order to
produce the best media products possible,
based on our Foundation and Advanced
Portfolio's

3. Synathesia and Preferred reading
theory
The first theory are group implemented was the
synathesia theory whereby this consisted of our group
using our imagination, while listening to the lyrics and
soundtrack in order to create images which could be
later developed and used in our future media products.
Our group wanted to create a preferred reading which
would encourage the audience to understand and read
our work in order to promote and identify the
conventions of our media products.

4. The Theory on a Variety of signs
Our group used a variety of types of signs such as Iconic and
symbolic only in our Advanced portfolio. The iconic signs are shown
throughout the images such as the couple holding hands ,while
overlooking the sea.
Furthermore, there is also a man dancing behind the bar. There is
also a symbolic sign of a red rose which is symbolic of romance.
The use of signs in our media product in comparison to real media
products may have developed and challenged the way artists get
their messages across towards their audience. Throughout our
media product, our group aimed to create messages towards the
audience about the concept of love which is focused throughout the
lyrics to “I feel love” in our advanced Portfolio

5. Sergei Eisenstein's Theory
Our group developed to a large extent Sergei Eisenstein's film form
called a montage.
Its the use of developing much of quick cutting between shots that
our group had developed and used in our media product. The use of
montage editing had created a sense of fluency and excitement
within our media product.
Our group had decided to challenge forms of real media products as
the majority of other videos are usually slow paced in comparison to
a montage.
Nevertheless, both portfolio's encounter a narrative which in turn
has amplification features that match both the lyrics and the images
on screen. However, our group's advanced portfolio, could be said
to have many features of amplification such as the romance feeling
of roses, but can contradict the meaning that I feel love, as their are
no images of the artist having a girlfriend , but in turn he still feels
love as he is single.

6. Narrative Theory
Both portfolio's encounter a narrative which in
turn has amplification features that match both
the lyrics and the images on screen. However,
our group's advanced portfolio, could be said to
have many features of amplification such as the
romance feeling of roses, but can contradict the
meaning of the song “I feel love”, as their are no
images of the artist having a girlfriend, but in turn
he still feels love as he is single.

7. Richard Dyer’s Theory
• Our group implied to use an additional theory from the book called Heavenly Bodies: Film stars
and society by Richard Dyer.
• In Mr Dyer's book, he describes how the star quality of your performer is created and if there is
any element of Utopia.
• From Dyer's theory, our group started to develop and use his concepts which is shown through
the elements of Utopia, which consists of the abundance of enjoyment and heart which our
group developed and used throughout our Advanced portfolio through the music artist
performance and dancers in our foundation portfolio. Furthermore, other elements of Utopia
include the use of energy, and intensity which we also developed and used as a group which is
shown through the dancers and music artist's characteristics.
• The star quality is also implemented across both portfolio's from the use of image and
performances.
• As, TFGA our music artist faces the challenge of being a successful Indie artist overtime, it's
vitally important that TGFA can reflect upon Richard Dyer's theory in order to progress in the
music industry, whereas artists that are signed up to major labels have an advantage in having
already achieved high expectations from major labels in the way that their artists are promoted.

8. Intertexuality
• Our group's past research and planning for our
foundation and advanced portfolio had been constructed
through the use of the intertexuality theory.
• The intertextuality theory had been carried out, by
watching You Tube videos of recent media products in
order to develop and use ideas that can be explored
further for our media products, In determining what
genre to choose, implementing a narrative or
performance based video, the locations chosen and as
well the Mise en scene.
• Furthermore, for our groups foundation portfolio, we
decided to use intextual references from the film called
Black Swan in order to create our supernatural thriller.
•

9. Advanced Portfolio Challenges
• One convention our group gathered from our research
and planning for our advanced portfolio is that we could
challenge real media products by creating better
lip syncing. From research we found out that the minority
of music videos implement bad lip syncing and as a
group we felt we could challenge other real media
products by making our lip syncing more effective and
accurate in order to create a perfect media product.
• Our groups advanced portfolio had consisted a variety of
locations which were unique and different which
challenges existing real media products which have
minimal locations and are quite dull.

10. • The choice of song is one which is catchy, unique and repetitive within the
soundtrack and the lyrics. Our Advanced portfolio had created and developed
a much more exciting video as an end media product. Real media products
are a success down to the success of the lyrics and the soundtrack.
• As a group we felt we had matched existing real media products
and entail had challenged a minority of major label music products in
comparison to our music product in which we felt our group achieved and
created a very successful music video, even through our group’s lack of
funding.
• In addition, our Advanced media product could be said in challenging existing
real media products when it comes to the lighting of our music video. Our
Advanced portfolio had implemented a use of lighting which was not just
colour but also consisted of black and white filming.
• This to a large extent may have challenged real media products as they only
do one or the other. Additionally, our group also implemented a use of variety
of camera angles and shots which had been developed over both portfolio's
which created more emphasis upon our media products. This
challenges existing real media products to sum degree as some real media
products don't implement a variety of camerawork.