My advert uses conventions like including the artist's headshot and website. It develops conventions through a geometric collage design and subtle artist name. It challenges conventions by using a small artist name and focusing on the album release over the artist. My album uses conventions like color schemes and layout but does little to develop conventions. It challenges conventions with more songs listed than typical and a subtle artist name. My video uses conventions like relationships, product placement and performances. It develops conventions by presenting relationships as flashbacks rather than present time. It challenges conventions through its dark black and white filter and focus on drugs/alcohol.

1. Advert
• When planning my
advert I took inspiration
from a variety of existing
pop music adverts.
However, I did not
always stick to the
conventions of these
adverts and did this so
that I could create an
advert that was uniques
and provided my artist
with a strong, personal
brand.

2. How my advert uses
conventions of real media texts
• One convention of existing music
adverts that my advert certainly
uses is the convention of
including a head shot of my artist.
I found that this seemed to be a
very popular choice of image
whilst I was completing my
research (as modelled nicely by
Rihanna and Jessie J).
• Another convention that my advert uses, is it’s inclusion of
the artists other media platforms, such as their website
address. I took inspiration for this from Olly Murs’ advert
where he included his website in rather bold font.

3. How my advert develops
conventions of real media texts
• My advert develops the conventions of basic pop
adverts in many ways. One way in which it does this is
through the geometric design that I have chosen to
use. As mentioned in my previous slide, most pop
musicians choose to include a headshot of themselves
in the promotional packages, however I wanted to
develop this somewhat and make my image more
interesting for the audience to look at. This is why I
decided to include the collage of close up shots of my
artists face alongside the head shot. I feel that it is
becoming more common to see geometric designs in
pop music advertisements and I wanted my advert to
follow and help develop this same trend.

4. How my advert challenges
conventions of real media texts
• My advert challenges the conventions of real media
texts in a number of ways. One of the ways in which
my product challenges conventions of pop music
adverts is through the way in which my artists name
is included in a small font rather than a big font. In
most adverts the name of the artist is one of the
main features of the page, standing out in bold,
bright fonts to catch the audiences eyes. My advert
does not do this and instead is more subtle in it’s
formatting of the artists name tag. Here you can see
a comparison of my artist’s name tag next to an
example from a Katy Perry advert where her name
is clearly the focus of the piece. I deliberately
challenged this convention so that my focus was
more clearly positioned towards the album release
and not the artist personally.

5. Album

6. How my album uses
conventions of real media texts
• My album uses very generic conventions that are
associated with pop music albums and CD albums
in general.
• It includes formatting elements such as the record
company logo and copyright information
• It follows the common 4 page layout design of
most CD digipaks
• But more specifically in comparison to Ed
Sheehan’s album ‘+’ I have taken inspiration from
the bold and dynamic colour scheme that is
present throughout the album. I found that this was
also used on albums for artists such as Jason
Derulo and I wanted to include this element in my
design so that my album was eye-catching and
bold on the shelf. I have continued this colour
scheme through my music advert as well.

7. How my album develops
conventions of real media texts
• I would argue that my album dose little to develop existing
conventions of real media texts and this is an area where, if I were
to re-do my project, I would go back and think more carefully about.
• The advantages of having not developed existing conventions is
that I felt confident enough in my choice of genre and product to
advertise my artist is my chosen style without the need to create this
new image of pop music albums.
• However, by not developing the conventions I have possibly miss
out on the opportunity to enhance and broaden my artists brand and
personal image. But in this case I think it was the right decision to
make clearer choices between which conventions of pop music
albums I decided to use or not use.

8. How my advert challenges
conventions of real media texts
• One way in which my album could be seen to challenge the conventions of other pop music albums is by the
amount of songs that feature on the trackless on the back of the album. I found in my research that the
majority of pop albums tended to have 10 tracks on the back, where as mine features 16 tracks. However, it
seemed that as artists became more successful their albums started to feature more tracks so I wanted to
portray my artist as being more successful by having a higher no. of tacks featuring on the album.
• Again as mention on my album, I also challenge the conventions of real media texts by featuring my artists
name in smaller font in comparison to other albums. Ellie Goulding’s album for example has her name in a
larger, brighter font so it is more noticeable. But as previously explained, I wanted my focus to be more on
the album itself than the artist’s name.

9. Music Video

10. How my video uses
conventions of real media texts
• Here are three direct examples of how my music
video has used conventions of real media
products.
• The portrayal of relationships- as shown in
Rihanna’s video ‘We found love’
• Product placement- as show in the video ‘Blurred
Lines’
• Performance footage- as shown in the video
‘Marvin Gaye’
• I chose to use these conventions as I felt they
added to my narrative, quality and overall feel of
the piece. By obeying some of the generic
conventions of pop music videos it has allowed
my piece to establish itself within the genre whilst
still being individual and unique.

11. How my video develops
conventions of real media texts
• I feel that my music video has developed conventions of real media
texts by taking the generic narrative convention of
love/relationships and presenting it in a unique and quirky way. I
chose to shoot my relationship scenes as if they were flashbacks
as apposed to the more conventional style of shooting them in
present time. I think that this was a more effective way to shoot my
footage as it gave more justification to my idea that my artist was
re-telling his story to the audience. I was able to achieve this
through my use of transitional edits during the post production
period.
• This use of flashback footage is not commonly seen within many
pop music videos but I think it works effectively in mine and has
allowed me to develop the conventions of a love narrative.

12. How my video challenges
conventions of real media texts
• One way in which my video challenges the conventions of pop music videos is through its
use of black and white filter throughout the video. As you can tell when it is compared next
to Little Mix’s video ‘Hair’ it looks much darker and emotional in tone, which is unlike many
pop music videos. However I chose to make this decision based on my aim to link the
music, visuals and lyrics of the song together, so i believe that this was an appropriate
choice to make. I had originally- in my first rough cut- had my video in colour but I decided
that this detracted from the tone and made it lose its emotional value.
• There is also a heavy focus on drugs and alcohol within my music video which, whilst
sometimes featured in pop music videos, isn't always common as it can be unappealing to
younger audience viewers. However, I personally did not find this to be the case.