How effective is the combination of your main
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This document summarizes and analyzes the effectiveness of combining main and ancillary texts for a marketing campaign. It discusses the design of an advertisement and digipak for a band. The advertisement features a "Sad Robot" motif in a comic style to appeal to late teens and young adults. It uses a black, white, and red color scheme for simplicity and recognition. This scheme is continued in the digipak to create familiarity with the main music product. The goal was to effectively promote the band to its target audience through consistent, symbolic visual branding across marketing materials.
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Mika ‘the boy who knew too much
The document analyzes and summarizes the album cover design for Mika's "The Boy Who Knew Too Much". It notes that the cover follows conventional layouts but features an unusual black and white close-up photo of Mika. The background image is of a colorful room in outer space, contrasting with the black and white photo and suggesting the album contains different or deeper perspectives. Bright colors, cartoon style, and bold typography create a fun yet impactful design that matches Mika's unique brand image.
How effective is the combination of your main product and ancillary texts?
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The website for the fictional artist Connor James effectively uses conventions from real artists' websites to engage its target audience. It mirrors websites like Olly Murs and George Ezra through its clear layout, large fun fonts, simple color palette, and positioning of the artist as the focus. Key conventions copied include featuring a new music video prominently, using inflated fun fonts, and including a show reel on the homepage to present the artist as friendly. Bookmarks are also included to aid navigation around the site and keep the audience engaged.
Evaluation Question 2
The document evaluates the effectiveness of combining a main product and ancillary texts to establish a brand identity. It discusses how a brand identity must be extended through careful choices in colors, images, and fonts across different media products.
The response describes how a brand identity was created for an artist through consistent costumes, colors, and style featured in both a music video and digipak. Fonts and imagery were chosen to tie the products together and represent the artist's personality.
Additional panels and images in the digipak were selected to attract a young target audience through street art, professional designs, and portrayals of the artist as a strong role model.
Initial digipack ideas
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Our record label is called Double Up Records. The name is meant to be controversial like hip-hop and R&B music. We will appeal to a narrow age range of 13-22 year olds, mainly targeting one gender. Our artist is not yet well known. As a niche label, we will use guerrilla promotional strategies like posters, free concerts, taxi and billboard ads, and web/radio advertisements to promote our starting artist.
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The document evaluates the effectiveness of combining a main product and ancillary texts to establish a brand identity. It discusses how a brand identity must be extended through careful choices in colors, images, and fonts across different media products.
The response describes how a brand identity was created for an artist through consistent costumes, colors, and style featured in both a music video and digipak. Fonts and imagery were chosen to tie the products together and represent the artist's personality.
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Our record label is called Double Up Records. The name is meant to be controversial like hip-hop and R&B music. We will appeal to a narrow age range of 13-22 year olds, mainly targeting one gender. Our artist is not yet well known. As a niche label, we will use guerrilla promotional strategies like posters, free concerts, taxi and billboard ads, and web/radio advertisements to promote our starting artist.
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Evaluation post 2
I have created this powerpoint to explain my creation of my magazine poster, digipak and also my music video.
Evaluation 2
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Conventions powerpoint pp
Our media product uses and develops conventions of real music videos and other media forms in the following ways:
1) In the music video, we use conventions like natural lighting, casual costumes, and street performances to present the artist as an up-and-coming musician and make the narrative relatable.
2) For the digipak and website, we portray the artist as authentic and organic by using conventions like natural lighting, casual clothing, and an informal personal style reminiscent of other independent artists.
3) Across all forms, we employ conventions commonly used in indie and pop genres like simplicity, neutral colors, and an emphasis on personality to connect with audiences and represent the style of music.
EVALUATION QUESTION 1- DIGI-PAK
The digi-pack used conventions of music video layout and design through eye-catching colors and a 'comic book' style to portray the artist and promote their hit single from the album. White font was used for the artist name to draw attention and not contrast with the colored image. The artist was placed off-center to leave space around his image, representing the focus on the star image with nothing drawing attention away. The lack of other elements around the artist focuses attention on them and develops conventions of synthetic album covers with the artist as the main focus.
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Our analysis found that the combination of our main product and ancillary texts was effective for the indie genre in two key ways:
1) Relevance within genre - Both our album cover and poster incorporated conventions of the indie genre, such as dark/gloomy filtered images, nature shots, and a focus on relationships.
2) Synergy between products - Consistent filters, photos, characters, and settings were used across products to link them. Lyrical themes from the music also aligned with visual elements in the video. This created cohesion between the ancillary texts and main product.
Media studies Evaluation : how we attracted the audience
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This document summarizes how a media study attracted its target audience of teens in Britain. It used informal "ghetto" language, featured popular brands like Blackberry, showed party clothes and disturbing scenes with blood and violence that teens would find entertaining. It aimed to depict a realistic teen lifestyle by including elements like attending parties at night and using tense music. The goal was to engage the audience and help them understand the movie's events.
Question 2
The document discusses the effectiveness of the house style, colors, fonts, images, lighting, props, costumes, visual themes, and theory used in a promotional package for an indie/folk musician.
The house style creates continuity through consistent use of colors, fonts, layouts and images to make the product identifiable. Audience feedback confirmed the house style successfully reflected the chosen genre.
Natural colors like blue, brown and green were used for images to reflect the genre. Black and white fonts ensured readability and contrast. Simple, clearly readable fonts from the genre were also used.
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Question 2
The document discusses the effectiveness of combining a music artist's main product with ancillary texts like a magazine ad and CD cover.
The student created a magazine ad and CD cover for their music artist Leyton Benta by researching styles used by artists like Chris Brown, Justin Bieber, and Michael Jackson. They challenged conventions by using vibrant colors and lighting to make Leyton stand out.
Testing found 89% of people found the magazine ad and CD covers appealing due to their vibrant colors. There is synergy between the music video, CD, and magazine ad as they all feature Leyton dressed the same to promote the products together. In the end, the group selected the student's CD cover and magazine ad as their favorites
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The document analyzes and summarizes the design elements of several album covers/digipaks. It discusses the use of color schemes, images, fonts, and layouts and how they appeal to target audiences and represent the artists. Bold colors, close-up photos, and handwritten fonts are said to attract attention and connect audiences to the music. Unique designs and challenges to conventions also intrigue audiences and increase sales. The positioning of information on the side rather than back covers presents artists as individualistic.
Digipak further research
The document discusses the front covers of two albums and how they relate to the target audiences. For TLC's album, the colorful bold writing and picture of the group presenting their personalities attracts their target audience. PCD's album cover presents girl power through its image that relates to its target audience of females, with contrasting colors that draw attention and clothing typical of their pop/R&B genre. Both covers effectively represent the bands' styles and target audiences through visual design choices.
Deconstruction of own digipak for Q1
1) The digipak uses conventions such as a close-up portrait of the artist, white backgrounds, edited photos, and the artist's name on the spine. However, it challenges conventions by putting the album title instead of name on the spine for visibility.
2) Photos were edited in Photoshop for skin and eye color to create intimacy and connection with the audience. Costumes from the music video are also used to remind audiences of the performance.
3) Lyrics and additional photos from the music video were included to further develop the artist's character beyond just a model and capture a sense of live performance. Conventions such as generic signifiers and lighting techniques were employed.
Evaluation q2 media
The document discusses the color scheme, fonts, costumes, locations, and target audience for a music video project and accompanying promotional materials. The group chose a color scheme of green, blue, and purple inspired by the aurora theme. They selected a psychedelic font called Amperzand for the promotional materials. Costumes were inspired by current artists like Rihanna and were consistent between the video and promotions. The video was filmed in a nightclub and on a street known for graphic art to suit the upbeat song. A Twitter profile of the target 18-24 year old audience was created to help shape the promotional materials to appeal to their interests in fashion, music, and travel.
Question 2
The document discusses effective logo and branding design for a band. It describes how the band chose the colors red, white, and black for their logo to represent themes relevant to their music like love, passion, and peace. They created a stylized font using Picmonkey software and received feedback that it did not match their image so they changed it to a more girly, memorable font. An example is given of Rihanna's unique logo design that is recognizable on album covers even without her image due to its distinctiveness. The band believes their final logo and branding using the color scheme, font, and band photo collage effectively represented their style and created a catchy brand name that fits their indie-pop genre.
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The document outlines ideas for an advertisement for an indie artist. It discusses placing the artist's name prominently at the top center of the page in large text. It also considers using a black and white color scheme but incorporating a color to help the text stand out, as seen in another effective advertisement. Ratings from magazines would be included to give audiences an idea of the album's sound. The advertisement would also feature the artist's website and record label for additional ways for the public to access the artist.
Research Task - Indie Music - Tara Rendell
The document provides analysis of several music videos and how they appeal to target audiences. For the video "Aviation – The Last Shadow Puppets", the summary analyzes how the opening scene of a crying bride suggests a soured wedding to engage younger audiences. Multiple shots and settings are described as appealing to younger viewers through relatable themes. For "Born to Die" by Lana Del Rey, lighting, props, editing, and scenery are analyzed to show how they represent realistic stories and situations that younger audiences can understand and relate to. Finally, for "Reptilia" by The Strokes, close-up shots of the guitarist and lead singer aim to focus on the music rather than visuals, appealing to
Digipack Planning
The digipack would have a plain black and white front cover to reflect the artist's meaningful music. It would prominently display the artist's name and image to help promote her. The inside would include lyric pages for each song, images of the artist and her style, and a CD labeled with just the artist's initials. The back cover would feature another image of the artist along with the song list so listeners know what they are purchasing.
Evaluation post 2
I have created this powerpoint to explain my creation of my magazine poster, digipak and also my music video.
Evaluation 2
The document discusses the design of a digipak and accompanying promotional materials for an indie pop artist. Key elements included using consistent fonts, colors, and imagery throughout to portray the artist's artistic and fashionable persona. Photographs on the digipak emphasized her artistic side while the music video showed her free-spirited nature. Mirroring and lens flare effects were used to make the designs more visually engaging while still focusing on the artist. Links to the artist's social media and websites were included in the promotional materials to market her across different platforms.
ow effective is the combination of your main product and ancillary texts? TASK 2
The document discusses how an artist's star image is used to promote and market their music through various media texts. It explains that a star image allows an artist to be recognized across different platforms like websites and CD packaging. Examples are given of how artists like 50 Cent and Miley Cyrus have developed recognizable star images through their style of dress and visual persona. The role of branding an artist's image and using it to promote merchandise is also covered. The document emphasizes how an artist's website and CD packaging can be designed to effectively portray their star image and genre of music to audiences.
Conventions powerpoint pp
Our media product uses and develops conventions of real music videos and other media forms in the following ways:
1) In the music video, we use conventions like natural lighting, casual costumes, and street performances to present the artist as an up-and-coming musician and make the narrative relatable.
2) For the digipak and website, we portray the artist as authentic and organic by using conventions like natural lighting, casual clothing, and an informal personal style reminiscent of other independent artists.
3) Across all forms, we employ conventions commonly used in indie and pop genres like simplicity, neutral colors, and an emphasis on personality to connect with audiences and represent the style of music.
EVALUATION QUESTION 1- DIGI-PAK
The digi-pack used conventions of music video layout and design through eye-catching colors and a 'comic book' style to portray the artist and promote their hit single from the album. White font was used for the artist name to draw attention and not contrast with the colored image. The artist was placed off-center to leave space around his image, representing the focus on the star image with nothing drawing attention away. The lack of other elements around the artist focuses attention on them and develops conventions of synthetic album covers with the artist as the main focus.
How effective was the combination of your main product and ancillary texts?
Our analysis found that the combination of our main product and ancillary texts was effective for the indie genre in two key ways:
1) Relevance within genre - Both our album cover and poster incorporated conventions of the indie genre, such as dark/gloomy filtered images, nature shots, and a focus on relationships.
2) Synergy between products - Consistent filters, photos, characters, and settings were used across products to link them. Lyrical themes from the music also aligned with visual elements in the video. This created cohesion between the ancillary texts and main product.
Media studies Evaluation : how we attracted the audience
We attempted to attract our target audience of British teens by setting the movie during a late night after a house party, using informal "ghetto" language, including disturbing scenes of violence that teens find entertaining, setting the story at night when teens typically return from parties, incorporating tense music, and featuring a Blackberry phone brand that is popular with teens. Clothing worn by actors was party attire but no specific brands were shown.
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MediaMasters, How Did We Attratct Our Target Audience?
MediaMasters, How Did We Attratct Our Target Audience?
ow effective is the combination of your main product and ancillary texts? TASK 2
ow effective is the combination of your main product and ancillary texts? TASK 2
How effective was the combination of your main product and ancillary texts?
How effective was the combination of your main product and ancillary texts?
Media studies Evaluation : how we attracted the audience
Media studies Evaluation : how we attracted the audience
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บทเรียนนี้เป็นบทเรียนการประเมินเว็บไซต์ทางการศึกษาจัดทำขึ้นเพื่อให้ผู้เรียนสามารถเข้ามาอ่านได้ทุกที่ทุกเวลาผิดพลาดประการใดก็ต้องขออภัยไว้ณะที่นี้ด้วยครับ
Task stream
This document discusses using technology to teach about Anne Frank's life. It provides several online resources for students to learn about Anne Frank, including a video of her father speaking, a podcast of a Holocaust survivor's account, and websites about Anne Frank's life in the Anne Frank House museum. These resources allow students to gain a deeper understanding of Anne Frank's experience through primary sources and multimedia content when direct access is not possible. The document also suggests tools for student projects, like a graphic organizer to map the people Anne lived with and rubric generators to provide assignment guidelines.
Communication in the RA position
Here are the key steps I would take in responding to this situation:
1. Remain calm and polite. Express that I understand the parent's concern but cannot make demands or promises at this time.
2. Inform the parent that I will need to look into the situation and get more details before making a decision. Explain that there are policies and procedures to follow.
3. Thank the parent for bringing this to my attention and let them know I will be in touch with my supervisor to discuss appropriate next steps.
4. Contact my supervisor immediately to inform them of the situation and request guidance on how to properly address the complaint while respecting all students' rights and needs.
5. Follow my supervisor
Research on the NCAA
The NCAA was formed in 1906 to protect student athletes from physical harm and exploitation in college sports. Over time, commercialization led colleges to prioritize winning over education. The NCAA has since implemented various academic eligibility rules and support services for athletes, but critics argue it has lost sight of its original goal of prioritizing students' education over athletic success. Further reforms may be needed to ensure the NCAA and colleges share the principal goal of academic achievement for student athletes.
Ebook 4000 câu hỏi luyện thi Olympia 2016-Thiều Đình Chung
Ebook Ngân hàng câu hỏi Olympia 2016 mô phỏng lại gameshow Đường lên đỉnh Olympia được tất cả các thế hệ học sinh Việt Nam yêu mến và mong ước được trinh phục ngọn núi này. Mời các bạn cùng tìm hiểu để nắm bắt nội dung thông tin tài liệu.
3 charles law
1) This document discusses Charles' Law and how it relates the volume of an ideal gas to its temperature when pressure is held constant. Charles' Law states that the volume of a gas is directly proportional to its absolute temperature.
2) An example problem demonstrates how to use the Charles' Law equation to calculate the volume of a gas at a different temperature given its initial volume and temperature.
3) Learning checks are included to test understanding of Charles' Law and how the volume and temperature of a gas are related at constant pressure.
01 wireless networks
This document provides an introduction and overview of principles of wireless networks and mobile computing. It discusses the growth of wireless subscribers surpassing wired subscribers. It also describes some key challenges in wireless communication over the wireless link and handling user mobility. The document then summarizes various cellular network standards including 2G, 2.5G, 3G and 3G+. It also explains the components of a cellular network architecture including cells, base stations, mobile switching center and how calls are routed. Finally, it discusses different wireless multiple access techniques including ALOHA, slotted ALOHA and R-ALOHA and their advantages and disadvantages.
Jago ngeblog-dengan-word press-dan-blogspot
Buku ini membahas tentang bagaimana memulai dan mengelola blog dengan menggunakan platform WordPress dan Blogspot. Pembahasan meliputi alasan memulai blogging, persiapan peralatan blogging, teknik menulis artikel blog, cara mengelola blog di WordPress dan Blogspot, serta monetisasi blog."
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Bai 36 van de phat trien kinh te xa hoi o duyen hai nam trung bo c15
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Ebook 4000 câu hỏi luyện thi Olympia 2016-Thiều Đình Chung
Ebook 4000 câu hỏi luyện thi Olympia 2016-Thiều Đình Chung
Similar to How effective is the combination of your main
Question 2 (1)
The document discusses branding and consistency across three products created for a music marketing campaign: a music video, digipak, and website. Key points:
1) A consistent "house style" was used including colors, fonts, and imagery to clearly brand the artist.
2) Locations featured in the music video focusing on an urban environment were also represented in the digipak and advert to maintain synergy across products.
3) Elements like the artist's name and album title were prominently featured in the same font and layout in all three products to further strengthen brand recognition.
Media question 2
The document discusses branding in the music industry and provides examples of how branding was used to create a memorable image for a fictional band. It explains that the band's branding portrays a fun, quirky, retro, down-to-earth image through consistent use of bright colors, casual costumes, a recurring fox motif, and a vintage-inspired logo and font across all products including a music video, album cover, poster, and digital packaging. The branding aims to position the band as approachable while still adhering to indie-pop genres and fulfilling audience needs through social identification.
Typography and colour
The document discusses typography and color choices for a band's digipak and advert. It describes selecting a simple font called "Albertus Medium" in white letters on a black background to represent the band's focus on their music over their image. Black, white, and gray colors were chosen for the digipak, along with one colored inner image, taking inspiration from other artists' releases. A gray-green color scheme was also selected for the advert to draw in audiences.
Typography and colour
The document discusses typography and color choices for a band's digipak and advert. It describes selecting a simple font called "Albertus Medium" in white text on black for the digipak and advert to represent the band's focus on their music over their image. Black and white was chosen for the color scheme, taking inspiration from other artists' videos and packaging using mainly black and white. One colored image was included in the digipak for added originality.
Question 2 evaluation
Here is a word document on the second evaluation point which focuses on the brand and identity of my media products, as well as how I have shown the genre.
Evaluation Question 1
The document discusses conventions of the indie pop music genre and digipak packaging. It notes that indie pop commonly uses darker colors and close-ups while pop uses brighter colors and shots in happy locations. It also lists common digipak conventions like central artist images, titles, and track listings. The document discusses including these conventions, like colors, locations, and packaging elements, in the project to appeal to audiences.
Question 2
The group created three media texts - a music video, digipak, and poster - to promote the song "From Time" by Drake. There was consistency across the texts in theme, costume, location, and housestyle. The theme centered around elements of rap and R&B music, represented through costumes worn in both the video and on the digipak, and locations chosen for nighttime shoots. Housestyle was maintained through use of the same colors (white, black, gold), fonts, and drawing inspiration from Drake's existing media products. The group plans to distribute the music video on YouTube, poster in rap/R&B magazines, and single for sale online via Spotify and iTunes and in stores like HMV
Q2
The combination of the main product (a music video for the song "Dancing Shoes" by Arctic Monkeys) and ancillary texts (a digipak and promotional poster) were effective at appealing to the intended indie rock target audience. Conventions like a consistent black and white "house style" across all products helped create a professional brand identity matching the genre. Mise-en-scene choices in the video and on the digipak, like rough, casual clothing, portrayed the band as working-class and focused on the music rather than flashy appearances. The simple, low-budget designs of the poster and digipak met audience expectations of indie rock emphasizing the music over production values. Overall, the package
Evaluation 2
The document discusses the links between a digipak, advertisement, and music video created to promote an album. Key elements were carried over between the materials to tie them together, like using graffiti from the music video throughout the digipak and having the artist photographed in the same location for the advertisement and digipak back cover. Dark lighting and themes of depression from the narrative music video were also reflected in the print materials. This was to help audiences connect the different elements and understand the full story being told across the promotional campaign.
Evaluation Question 2 Joe
This document discusses the branding elements used across a music artist's main products and ancillary texts. Key elements of the branding included using a black hoodie costume, dark and neutral colors, locations like alleys and nightclubs that fit the social realism genre, and visual effects like solarization and black and white to create mystery and establish the narrative. The branding remained consistent throughout the music video, magazine ad, album cover, and back cover to effectively portray the artist's identity and genre.
Evaulation question 2
The ancillary products effectively complement the music video through consistent themes, tone, and imagery. Black and white was used throughout to create a dark, somber feel. Formal language and the same font create cohesion. Mysterious elements in the video are reflected in the products. The poster prominently displays key release details to promote the single. Radio promotion and posters in indie areas would suit the theme.
Janay's media evaluation
The document discusses an evaluation of a music video and its related products. It summarizes how the music video for "Blue foundation – eyes on fire (dubstep remix)" challenges conventions of the genre by incorporating elements of narrative and performance. It also discusses how the digipak and magazine advertisement complement the dark, ominous tone of the video through consistent visuals and branding elements. Audience feedback revealed that the narrative and visual arts aspects were most appealing, so the video emphasized these while still including some performance elements. Overall, the evaluation analyzes how the video and ancillary products use and develop conventions while also pushing creative boundaries.
Janay's media evaluation
The document discusses how the media group used new media technologies in creating their music video project. [1] They researched dubstep music and conventions online using Google and Wikipedia. [2] They used social media like Facebook and Tumblr to conduct audience surveys. [3] They planned and shared work using Microsoft Word, blogspot, and slideshare. They filmed with a Canon camera and edited in Final Cut Pro, applying effects. They designed ancillary materials like the digipak in Photoshop. They evaluated the project by uploading it to YouTube and Facebook to collect audience feedback online.
Media evaluation
The document discusses an evaluation of a music video and its related products. It summarizes how the music video for "Blue Foundation - Eyes on Fire" challenges conventions by using a darker dubstep genre. It also uses a blend of narrative and performance. Feedback showed that audiences preferred the narrative and visuals over the performance aspect. The digipak and magazine ad complement the dark, urban mood of the music video through use of imagery, colors, and fonts. Overall, the combination of the music video and ancillary products was effective in maintaining branding elements across formats.
Evaluation question 2
The ancillary products for the artist's music video effectively complement each other through consistent themes, tones, imagery, and style. Black and white was used throughout to create a dark, somber tone that matched the themes of loss and depression. Formal language and a mysterious feel were also maintained across all pieces. The poster prominently displayed the key details to effectively promote the single's release date. Overall, the ancillary products work cohesively as a package to advertise and market the artist's music.
Digipak and advert ideas
The document discusses ideas for a band's digipak and advert. Four different digipak ideas are presented, with the final idea using black and white photos and a pop of color on the inside. Font, color scheme, and visual elements were chosen to represent the band's indie/alternative genre. Two advert ideas are also discussed, with the final idea featuring blurred and merged photos of band members' faces to represent equality, along with typography and streaming logos. The ideas were refined to be unique yet tie together the digipak and advert visually.
Question 2
The document discusses the effectiveness of combining a music video with ancillary texts like a magazine ad and CD cover. It explains how the products were designed to synergize with each other by featuring the artist Leyton consistently across all materials and tying the visual elements back to themes from the video. A survey found that 89% of respondents found the magazine ad and CD covers appealing and interesting because the vibrant colors would stand out. The group ultimately selected the magazine ad and CD cover designed by the author as their favorites.
Q2. How effective is the combination of your main products and ancillary tasks?
The document discusses branding and brand image in the music industry. It analyzes Kings of Leon's branding for their album "Come Around Sundown" compared to previous albums, noting their new image seemed more relaxed and fun. It then discusses the branding created for fictional artist "Taylor and the Rubies" as indie pop, aiming for a fun, energetic, and lively feel across their music video and ancillary tasks like the album cover through consistent use of colors, fonts, props, and portraying the artist's personality. Audience feedback confirmed the branding successfully conveyed the intended image.
Q2. How effective is the combination of your main products and ancillary tasks?
The document discusses branding and brand image in the music industry. It analyzes Kings of Leon's branding for their album "Come Around Sundown" compared to previous albums, noting their new image seemed more relaxed and fun. It then discusses the branding created for fictional artist "Taylor and the Rubies" as indie pop, featuring bright colors, consistent themes of bubbly personality across video and prints, and props linking it all together. Audience feedback confirmed the branding successfully conveyed fun, energetic, and lively.
Media A2 Evaluation Planning/Draft - Alfie
The document discusses the student's media product project, which included a music video as the main product and a digipak as the ancillary product. For the music video, the student researched conventions of rap and indie music video genres. The video uses a hybrid approach, incorporating conventions from both genres such as close-up camera shots and casual clothing. For the digipak, the student researched indie rock designs and took influence from Twenty One Pilots, using bold black, white, and gray colors and artwork to communicate the album's theme of mental health and depression. The student aims to create a consistent brand identity across products but worries the somber color scheme may not appeal to a wide audience.
Similar to How effective is the combination of your main (20)
Q2. How effective is the combination of your main products and ancillary tasks?
Q2. How effective is the combination of your main products and ancillary tasks?
Q2. How effective is the combination of your main products and ancillary tasks?
Q2. How effective is the combination of your main products and ancillary tasks?
How effective is the combination of your main
- 1. How effective is the combination of your main and ancillary texts? Daniel Hickey
- 2. Advert We wanted to create a distinctive style. From our target audience research we created something that was simple, recognisable and symbolic. With our theme of black, white and red, we created this (see right). Our advert includes out Motif, the ‘Sad Robot’, which is in fact the name of our chosen band. We chose, that with our target audience of late teens and young adults, a stylistic choice would be a ‘comic’ style artwork for our piece, and that our image is simplistic but effective. With this our target audience could relate to the artwork. We thought the ‘glowing’ affect gave a sense of ‘being at the show’ like the spot lights on the star. The largely dark and contrastive black and white here also relate to our main product, where our music video uses high-key lighting and mainly black costumes with the exception of our drummer who wears a red t-shirt. Our colour scheme shares connotations of passion, mysteriousness and an urban/retro feel about it.
- 3. digipak Our digipak continues our theme of black, white and red as said before. We wanted to create as many familiarities with the main product as possible, and specifically in this we made the ‘glow’ effect much stronger on the front cover of the album.