The document discusses various conventions used in media products and how the student's music video develops some of those conventions. It specifically focuses on the convention of including the artist in the narrative. The student decided to develop this convention to show a more personal connection between the artist and the audience. Scenes in the narrative and performance portions of the music video feature the artist to portray him as an ordinary person in relationships. This aims to connect better with the target audience.

1. Q1. In What ways does your media
product use, develop or challenge
forms and conventions of real media
products.
By Ihab Saeed

2. Conventions Used in our music video
• Costume of artist-Used
• Character roles- Used
• Setting- Used
• Activities with the narrative- Used
• Camera shots- Used
• The way the characters meet- Used
• Guy gets girl- Used
• Performance shots edited in- Used

3. Conventions Developed in our music video
• artist used in narrative

4. Examples of music videos that develop the convention
Olly Murs- Dance with me Tonight
Olly murs develops this convention of using the artist in the
narrative by using himself as the actor. Olly murs is one of the few
artist to not use actors for some of his music videos. Having Olly
murs in the video narrative, creates a very good image for him
because it portrays his personality in a very playful light and very
cheeky which is him in real life as well

5. How do we develop the convention of the
use of the artist in the narrative of our music
video?
Narrative
Performance
We decided to develop this convention
due to the few amount of videos that do
not use the artist in their narrative. We
decided to use this because most
mainstream artist don't really show a more
connective side to them and we wanted to
develop this idea by adding him in
We decided to develop this use this to
show that the artist in the performance
and narrative is an ordinary guy who’s
openly in relationships rather than hiding
them like some celebrity artist.
We developed this more because we
wanted this to connect with our target
audience to show that fame shouldn't’t
affect your love life.
Our artist is portrayed in a good light
through this way because it shows how
he is in real life and on the music scene.
This is good for the target audience
because it gives a closer connection to
the artist

6. How do we use the convention of the use of
a linear narrative in our music video
start Finish
For the convention linear narrative, we
decided to use this because it fit our idea
very well and it suited our genre well. Our
genre was love pop music.
We decided to go linear because we wanted
to tell a personal story and we thought that
to use the standard linear narrative would fit
perfectly because having in non linear it
wouldn't of made sense.
The main purpose for going linear was to
create narrative enigmas for our audience
and for them to experience the artist love
story first hand from start to end
Many other music videos use the linear story
line as well to show the progression of
whatever they are trying to show, in this case
a love story.

7. How do we USE conventions in our
magazine advert
The convention I will be talking about is the use of social
media advertisement. We used this convention because it
fits our artists personal image.
The use of social media on our magazine advert is
extremely important for us to include due to our artist
being mainstream. With being mainstream we are trying
to promote him music through most music platforms,
these include Spotify, Soundcloud and iTunes
The main purpose of having his social media music
platforms on his magazine advert is that people who read
it will be able to see where it is available, furthermore, 2
of these 3 platforms are free to use and you can stream
the music free so it is accessible

8. How do we USE conventions in our Digipak
The convention I will be talking about that we used I our
digipak, is the use of the artist. As you can see we have used
the artist in 3 of the digipak slots this is because we are trying
to promote the artist as much as possible. By having him in
the digipak it shows that he the main character he is talking
about in the album
The use of having him in the digipak creates a good image for
him because it shows he is singing about his personal
experiences which makes it more interesting for the audience
because they can relate to the real-life situations they have
been though
This convention is widely used in the industry. The main goal
for them is to try and make as any sales as possible so having
the artist in the frame creates that goal of sale increase