The document discusses recording and editing a radio advertisement for a surf shop. It describes encountering technical difficulties with the recording software Audacity freezing. It details including an echo effect that was discovered by accident during recording and emphasizing it. Feedback from a media teacher praised the original bedding music track but felt it became overpowering at times and that the echo effect did not fit well with the rest of the advertisement. Room for improvement in the clarity of audio recordings and better editing was also noted.

1. By Ben Kelleher

2. We looked at different types of voice overs for our slogan, when
recording we found that, not on purpose, we had an echo to our
voices, this was due to the area where we were recording, although
we didn‟t do this on purpose when we listened we liked the echo so
incorporated this and used effects to emphasised it. Also when
using audacity it often froze and stopped working; which obviously
consumed lots of time and meant we struggled to get the finished
advert that we felt was the best we could do in the time available.

3. I felt individually I worked well, I felt I created an advert which
was okay, and edited the advert well. Although I did struggle when
using audacity as it kept freezing and becoming unresponsive. As I
group I feel we worked well, with each other contributing to the
recording of the advert. Also Lisa recorded the bedding music,
which made it original and unique, so she worked very well. I felt
we all put our ideas across and allowed each other to do that, so I
feel we worked well as a group. We did come across a challenge
when recording the slogan; we discovered that our recording had
an echo, although we ended up liking this echo and so emphasised
it with effects for our advert.

4. We repeated the name of the shop and also where it was, we felt this
would stick in the listener‟s minds and so they would remember it
and want to visit. We also had catchy bedding music, provided by
Lisa‟s vocals and so hooked in the audience. By adding in sound
effects of seagulls and waves crashing the audience instantly realised
what the advert was to do with. We included what the shop had to
offer and also a limited time discount so to get the audience
interested. Also in my advert it featured “Beach or Bay, Waves Surf
Shop is your way!” this is a catchy slogan, which could be used in
further adverts for the shop, this meant that people would recognise
it with the name of the shop, and the two would link together, it was
also catchy so the audience would remember it.

5. We used „Celtx‟ to write the script for our radio advert, this was useful as it
worked well and meant we could structure the advert correctly using the script.
We used an audio recorder for our advert, this was very useful and meant we
could record each section and re-record when we felt they could be improved;
this was easy to use and made recording the advert a lot simpler. I then edited
my advert with „Audacity‟, this was very difficult to use, often becoming
unresponsive, but eventually I edited it to an okay standard in the time I had.
This also meant that I could add sound FX to the advert which saved time. On
„Audacity‟ I learned how to create the fading effect; I did not really know how
to do this before as I haven‟t really used this software. We had to make sure the
advert was exactly 30 seconds, so I used „Audacity‟ to cut out sections that I felt
were not needed.

6. We have used the conventions of a voice-over; to give the
information, a bedding track; so to provide a background beat to
the advert and get the listener interested. We also included a
slogan; to be catchy and make the listener remember the advert,
sound FX; to initially interest the listener, and also what the shop
has to offer including offers; this instantly interests the audience.
On our bedding track we didn‟t include any instruments, just Lisa‟s
vocals; we felt this made it unique and would stick in the
audience‟s heads.

7. In our advert we represented the shops employees trying to
sell the shop to the audience. We offered the audience the
chance to surf and where they could find out all the
information and get all the stuff to do so. We did this by saying
how they could get into surfing and how they should come
down to „Waves Surf Shop‟ to get all the stuff they needed. We
appealed to the audience by applying many conventions and
getting them interested with offers.

8. My Media teacher said he liked the advert, but felt some areas
could be improved. He liked how Lisa had provided the bedding
track as it made it unique and original, but felt at times it became
to overpowering to the rest of the advert. He also said he liked
the echo effect we had on the name of the shop, but felt it didn‟t
really fit with the rest of the advert. Also he felt our recordings
were good, but in some sections he felt that the audio could have
been clearer. Also other feedback, and personally, I felt I could
have edited the advert better and improved it, with Sound FX
and the fluency at which it run, so to make it better overall.