Posters are an inexpensive and effective way to market a music video. They can be displayed for free in public places and are inexpensive to produce. Strategically placing posters in high traffic areas like train and bus stops ensures a large audience will see them. Posters can also be shared online, further increasing accessibility and reach at low cost. An eye-catching color scheme and props that relate to the song's narrative and genre will make the poster more memorable and help audiences identify the music video. As an independent company, posters allow the wide reach needed to promote the video on a small budget.

1. Magazine Ad research
and planning
Daisy

2. Using posters to market
• Low costs – it is an effective but inexpensive way to market our music video, posters can be displayed for free in most public
areas and due to the proliferation in technology this has also made the production cost very little with the biggest expense being
the cost to print.
• Visibility – it is important that posters are placed strategically in places such as tube stations or bus stops to ensure that a large
audience will engage with the poster. We could also place more than one of our posters in the same place, this will ensure that
people will see our poster and will make it more memorable than one small poster. This will attract a mass audience which has
the potential to be seen by almost anyone.
• Online- posters can also be pestered online increasing the level of accessibility for our audience, it will also make it furtherly
inexpensive due to social media platforms being free to use. – reaching people globally.
• We believe it is very important to create a theme through colours and associated props to our narrative and our song choice.
which will be reinforced in our digipak as this will make it more memorable and distinctive to our music video and make it easier
for our audience to find and buy our digipak.
Over all we have found that this is a prefect way for us to market, due to us being a small independent company this will allow us to
reach a wide mass audience in an inexpensive way.

3. Magazine Ads which appeal to a similar
audience as ours

4. Our colour scheme/ ideas

5. How we intend to make our poster attract our
target audience
• We found that this colour scheme clearly reflects our choice of music being about romance as red is typically associated
with ‘love’ and gives the sense of the unknown through props such as the eye mask and the black by there connotations.
• Our target audience will primarily be females who have experienced a break up, our poster will effectively connote
associations with romance through our colour scheme (Red). This will enable our audience to make assumptions of what
the song is about easily and effectively. By our song being from a female prospective we wish to include our actress/artist
on the cover of our poster to further increase the popularity of a female audience as they will feel able to relate easier.
• Males will be our secondary audience, we will effectively ensure that we make our poster appeal to this audience by our use
of voyeurism/lack of clothing. We plan to incorporate a revealing photo, which stereotypically males will find attractive and
look at our actress in an objectifying manor. This will make males want to see more therefore want to watch our video as
they will assume that the costumes in our video will be similar.
• Both target audiences will get a sense of the unknown through the black we plan to incorporate. This will people intrigued
to want to find out more (e.g. what the song is about, what will happen in the music video) enabling us to create a buzz.